Dots Marketer Shares Secret to Mobile Gaming Success

Becky Doles

Christian Calderon, the former head of marketing for Dots where he now serves as an advisor, says that he’s become a better mobile gaming marketer because of what he’s learned from TUNE mobile marketing experts.

Hear Calderon’s take on the value of attribution analytics and how he’s increased app store optimization for Dots, the award-winning mobile game produced by Betaworks and developed at Playdots Inc., in this quick video.

“In order to scale paid user acquisition, you need an attribution platform that allows you to do that,” Calderon says. “The problem we were trying to solve was buying ads on 30 to 40 different networks in 70 different countries and being able to scale that over a consistent period of time and do it in a way where you can measure a return on investment you’re making for marketing.”

New York City-based Calderon, who is now also serving as Chief Revenue Officer at Ketchapp, says TUNE is the backbone of Dots marketing, and helps the business operate profitably.

If you’re marketing a gaming app and want to learn more, check out a demo of the TUNE Marketing Console.

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Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

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