Attribution

Dots Marketer Shares Secret to Mobile Gaming Success

Kimberly Morrison

Christian Calderon, the former head of marketing for Dots where he now serves as an advisor, says that he’s become a better mobile gaming marketer because of what he’s learned from TUNE mobile marketing experts.

Hear Calderon’s take on the value of attribution analytics and how he’s increased app store optimization for Dots, the award-winning mobile game produced by Betaworks and developed at Playdots Inc., in this quick video.

“In order to scale paid user acquisition, you need an attribution platform that allows you to do that,” Calderon says. “The problem we were trying to solve was buying ads on 30 to 40 different networks in 70 different countries and being able to scale that over a consistent period of time and do it in a way where you can measure a return on investment you’re making for marketing.”

New York City-based Calderon, who is now also serving as Chief Revenue Officer at Ketchapp, says TUNE is the backbone of Dots marketing, and helps the business operate profitably.

If you’re marketing a gaming app and want to learn more, check out a demo of the TUNE Marketing Console.

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Author
Kimberly Morrison

Kim is TUNE's Senior Content Marketing Strategist. She is an award-winning journalist, content marketing evangelist and strategic marketing consultant who has a bachelor's degree in journalism from the University of Colorado at Boulder. She can be spotted playing in Seattle's incredible parks with her boxer, Bentley, or enjoying art, music, documentaries and great food.