Ad Attraction is a mobile marketing agency that caters directly to app developers and brands. The switch to HasOffers has given them the ability to fight fraud, increase revenue by 80%, increase productivity by 70% and to fight fraud.
We’ve outlined exactly how they did it in our latest case study. Here’s a preview of what Ad Attraction was up against, and why they chose HasOffers by TUNE to propel the success of their network.
Challenges
Ad Attraction was a growing network, and they needed to break into mobile to stay competitive. Factors limiting them with their previous tracking platform were:
- Lack of sophisticated mobile targeting
- Limited post-install tracking capabilities
- Slow interface
- Limited customer support
- Inability to develop new technologies on top of the platform
These aspects were stagnating their business.
The Tracking Platform Migration Process
“I believe we were up and running within a couple of days, if not less. We expected it would be a much longer process.” — Andrew Eltorkey, Director of User Acquisition.
The lack of knowledge about how to succeed from their previous tracking company’s support staff was the tipping point for Ad Attraction to switch to HasOffers. We all know migrating platforms is often a daunting process, and they were pleasantly surprised how quickly it happened.
They have a dedicated account manager who helped guide them through the process, support documentation, and a support team ready to answer questions 24/7 over chat or email.
Solution
Hasoffers cleared up all the issues Ad Attraction had previously and allowed them to focus on the tasks that affected their revenue: growing their publisher and advertiser base, and building their technology stack for better performance.
They now have:
- In-depth tools for targeting, speed, and fraud detection
- Ability to handle mass volumes of traffic
- Easily accessible customer support to serve their clients more effectively
To see their full results, download the free case study.
(Nope, no form to fill out.)
Author
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.
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