Truly Free (formerly MyGreenFills) is a subscription-based service that delivers non-toxic, eco-friendly laundry and cleaning products. Subscribers receive a reusable container in their first order for each product they buy. When products run out, Truly Free delivers a refill in a recyclable pouch, shipped for free on the customer’s schedule and delivered straight to their door.
To help spread the word about eco-friendly subscriptions, Truly Free turned to content publishers — influencers, bloggers, and coupon sites. They also turned to TUNE for the required technology to manage a new affiliate program and track publishers on a performance basis.
Compared to other solutions, the TUNE Partner Marketing Platform was the only platform that delivered what Truly Free was looking for: total control over publisher relationships and easy-to-use program management tools. After only one year of using TUNE to grow their affiliate program, the subscription service has expanded from 50 publisher partners to more than 460. The company has also increased revenue, decreased churn, and saved hours per week on manual tasks. And they’re just getting started.
For all the results and details on how Truly Free used the TUNE Partner Marketing Platform to grow a successful affiliate program, check out the case study.
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.