Product News

Now featuring: In-Store Events from TUNE

Becky Doles

in-store events

As experienced growth marketers know, mobile measurement continues far past the point of install. Tracking conversions — registrations, in-app purchases, bookings — are essential to understanding how your mobile marketing campaigns are growing your business.  But conversion events aren’t limited to the realm of just your app. If you’re a business with a physical presence — a retailer, a travel provider, a booking service, etc. — you care about how your app and app marketing campaigns drive visits to the real-world places that matter most to you.

That’s why TUNE has partnered with Smartwhere, a leading provider of proximity marketing services, to introduce In-Store Events. Through the combined power of Smartwhere and TUNE, marketers know when their app users visit their stores, their restaurants, their venues, or even their competitors. Best of all, it’s accessible from the same Attribution Analytics reporting they already use daily.

With In-Store Events, marketers can now:

  1. Measure how often their app users visit the locations they care about.
  2. Measure which ad partners are driving the most mobile users to their locations.
  3. Determine which app users are most frequent location visitors, as well as which app users haven’t visited one of their locations recently.
  4. Get competitive intelligence on which of their mobile users have spent time at one of their competitor’s locations.
  5. Target users for re-engagement based on their visit history!

And all of this capability is available now! TUNE customers can gain access by reaching out to their account representative or TUNE Support at [email protected], where we can walk you through enabling In-Store Events within your app, selecting the locations you want to track, and how you can use that data to open a whole new world of location-enabled opportunities.

We’re thrilled to introduce this to the world alongside our partners at Smartwhere, and we’re excited to be at the forefront of proximity-enabled marketing measurement. Stay TUNE’d for more!

P.S. Check out “Navigating Location-based Mobile Marketing,” a TUNE webinar featuring Smartwhere, to learn best practices when integrating location-based marketing with campaigns.

Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

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