Learning Platform Preply Aces Customer Acquisition with TUNE [Case Study]

Preply is an online language learning platform that connects more than 49,000 tutors with learners from all over the world. Users can book a lesson in seconds via mobile or desktop, and then enter a virtual classroom to receive one-on-one tutoring via live video.

As a digital company, Preply knows how important it is to find the right users without getting lost in a crowded online advertising space. So they turned to affiliate marketing, a low-risk, high-reward strategy where they would only have to pay when results were delivered.

As their technology solution for tracking, paying out, and managing their new affiliate program, Preply chose TUNE.

Using the TUNE Partner Marketing Platform, Preply was able to double new user sign-ups while cutting customer acquisition cost in half. How? By leveraging customizable commissions, native fraud prevention and optimization features, and Connect, TUNE’s partner ecosystem. Connect has enabled Preply to quickly and easily recruit high-quality partners, especially in the education vertical. Today, their program is more than 1,700 affiliates strong and growing.

But that’s not all Preply has been able to achieve with TUNE. To see the rest of their results, download the case study.