Success Stories

Learning Platform Preply Aces Customer Acquisition with TUNE [Case Study]

Becky Doles

Preply TUNE case study

Preply is an online language learning platform that connects more than 49,000 tutors with learners from all over the world. Users can book a lesson in seconds via mobile or desktop, and then enter a virtual classroom to receive one-on-one tutoring via live video.

As a digital company, Preply knows how important it is to find the right users without getting lost in a crowded online advertising space. So they turned to affiliate marketing, a low-risk, high-reward strategy where they would only have to pay when results were delivered.

As their technology solution for tracking, paying out, and managing their new affiliate program, Preply chose TUNE.

Using the TUNE Partner Marketing Platform, Preply was able to double new user sign-ups while cutting customer acquisition cost in half. How? By leveraging customizable commissions, native fraud prevention and optimization features, and Connect, TUNE’s partner ecosystem. Connect has enabled Preply to quickly and easily recruit high-quality partners, especially in the education vertical. Today, their program is more than 1,700 affiliates strong and growing.

But that’s not all Preply has been able to achieve with TUNE. To see the rest of their results, download the case study.

Preply TUNE case study download here
Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

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