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Chinese e-commerce company Lomeway is behind several successful clothing retail websites including Zaful and Rosegal. The company manages over 200,000 SKUs and sells over 100,000 products each day with average monthly sales reaching $400,000. Lomeway serves the global community with consumers based in North America, Europe, the Middle East, and other regions.
With ambitious revenue goals to achieve, Lomeway was interested in leveraging affiliate relationships to grow their business. However, due to technical limitations, it was nearly impossible to actually know when an event was driven by an affiliate. There was no transparency or way to reconcile revenue generated from advertising efforts, let alone a way to determine which portion affiliates should receive credit for. Not having real-time data made it difficult to optimize their advertising spending and impacted long-term relationships with their affiliates.
Without a way to accurately track affiliate activity from online orders, Lomeway wasn’t able to cultivate these important relationships. Lomeway CMO Amy Tang said, “Because our internal platform couldn’t support the variety of tracking that affiliates required, we lost opportunities for collaboration. Over six months, this issue cost us nearly $100,000 because of ineffective development initiatives, as well as the potential revenue that four prominent affiliates could have been generating during this time.”
Read the case study to see how Lomeway was able to decrease fraudulent and low-quality traffic by 15%, increase their conversion rate by 5.4%, and see an incredible 600% return on investment with HasOffers.
Reach out to our dedicated Chinese team for more information on how HasOffers supports e-commerce companies across APAC.
Angela is a Senior Marketing Manager at TUNE. She received her Bachelor of Science in Journalism and minor in Marketing from Ball State University. With over 14 years of marketing experience, Angela has spent the majority of her career working in marketing communications within Seattle’s tech community. During the week, she is busy providing marketing support to TUNE's customer and partner community. On the weekend, you’ll either find her at the beach or local playground with her two kiddos.