Jack Bafia of VigLink has years of in-the-trenches experience as an affiliate monetizing forum sites, starting with hand replacement of links back in the Nineties. While we’ve seen the business of forum monetization evolve over time, most forum owners face the same challenge Jack did years ago – how to effectively monetize forum traffic? VigLink aims to solve this problem by providing a simple solution to add affiliate links on the fly, allowing forum owners to focus on their communities while VigLink helps them make money. For an advertiser, VigLink connects the most relevant offers with a receptive audience. The big win for both sides is VigLinks ability to determine which advertisers perform best on the site. Here Murray Newlands talks with Jack Bafia about how VigLink connects advertisers and publishers to effectively monetize forum traffic.
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.