Mobile Ecosystem Three Things Mobile Game Developers Can Learn From Candy Crush Becky Doles December 27, 2013
Mobile Ecosystem 9 Reasons Free Apps Aren’t Such A Crazy Idea After All Becky Doles December 26, 2013
Attribution What Is a Postback? How Do Parameters, Macros, and Attribute Value Pairs Work? Oh My … Becky Doles December 23, 2013
Acquisition & Engagement The Secret Feature of iOS Spotlight Search For App Marketers Becky Doles December 18, 2013
Mobile Ecosystem The Specifics of Freemium Games – Or Looking For Moby Dick In The Wrong Ocean Becky Doles December 18, 2013
Acquisition & Engagement Widespread Ranking Changes Across the iTunes App Store Becky Doles December 13, 2013
Acquisition & Engagement 5 Data-Backed Tips to Help Create Killer Screenshots Becky Doles December 11, 2013
Mobile Ecosystem Beyond User Acquisition: How Twitter Drives User Retention With Deeplinking Becky Doles December 11, 2013