Here’s a quick recap of the partner panel from #Postback15 day two:
Session: Preventing Affiliate Fraud
Moderator: Josh Todd, HasOffers, Product Manager
Matthew Lord, Adperio, Chief Strategy Officer
Bill Cox, eCoverage, Senior Marketing Manager
David Sendroff, Forensiq, Founder & CEO
At a glance: Experts discuss how prevalent affiliate fraud is and how to be proactive in identifying it.
“What we found with mobile device hacking is that there are apps showing one ad in the foreground, but they’ll actually load five or 10. We loaded a virtual mobile environment and exposed what was happening in these apps. It’s costing advertisers a billion dollars per year, in our estimates.” — David Sendroff [tweet this]
“When you spot fraud, I think it’s important to not throw the baby out with the bath water. If you’re working with the affiliate network, it’s usually not the entire affiliate network, but a sub ID that’s sending that [fraudulent] traffic.” — Bill Cox [tweet this]
“It’s important to have a relationship with your affiliates and publishers, but I don’t think that’s enough. It’s a trust and verify type of situation. The kind of person who’s doing this activity will tell you what you want to hear. At the end of the day, you dig into the data, you see what it says, and you have to terminate those bad actors from the space and keep a vigilant eye on them.” — Matthew Lord [tweet this]
Key takeaway: Fraud is present anywhere there’s traffic, but being attentive and analyzing data will keep you on top.
Did we miss anything? What were your favorite moments?
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Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.