Robert Scoble Talks About Advertising in the Age of Context

Peter Hamilton

Robert Scoble was in Seattle this week to interview interesting Pacific Northwest startups. I met up with him outside Mozcon, where he interviewed me about mobile advertising and affiliate marketing.

While he was in town, Robert also spoke at a couple of events about some of the themes in his upcoming book, The Age of Context. Robert sees the convergence of wearable devices with always-connected sensors, cloud-based databases, contextual SDKs, and a maturing in social data as the beginning of a new age of computing. In his view, the context of what you’re doing, where you’re doing it, and who you are doing it with will play a big role in the way our devices interpret the world.

Naturally, I was curious about how this new world of contextual computing will change advertising. The interview below is the result of a great conversation about the future of advertising in a context-rich world where our devices have a better understanding than we do of where we shop and which brands we like.

Peter Hamilton

Peter is CEO and Partner at TUNE. Developing his early skills as an online marketer in SEO, PPC, and Media Buying, he met the twin co-founders of TUNE in 2009 and had the opportunity to join prior to day one, leading product marketing for the company's first launch. He continues to contribute to media, white papers, analysts, and industry blogs with the goals of educating mobile marketers and making the digital marketing ecosystem more connected. Follow @peterhamilton