So you’ve just created the most amazing new app. Now comes the real hard part: How in this oversaturated market do you set yourself apart? With over 800,000 apps each in the iTunes App store and Google Play store, it’s up to marketers to try and get their apps discovered – and the challenge can seem daunting with questions such as “Where do I start?” and “Where will I get the most bang for my buck?” At Skout we were faced with just that conundrum and we faced the challenge head on.
Solve The Problem Differently
So, what is Skout? Skout is the number one global location based app for people to meet cool new folks online and off. At Skout we don’t care if you are in Hong Kong, New York, San Francisco or some small burb in between. Regardless of time of day, there is always someone new and interesting to chat with on Skout. At Skout we think of ourselves as extending your social graph. Where Facebook brings friends together, at Skout we are all about adding new people to your life and adding new friends. Essentially, we are an app for new people discovery. So many apps out there bill themselves as discovery when in reality they use your existing friend base or an algorithm to try and match you to people. At Skout we give you the control to find, and chat, with whomever catches your fancy.
Skout also offers advertisers the ability to connect with our growing membership of over 1.5 million new users each month. For safety, we offer a separate teen and adult community and the ability to slice and dice our advertising audience by age or region.
Our members love Skout, and they are engaged. We had 210 million people connections last year! The engagement in itself sets Skout apart from the pack. Why are our members so engaged? At Skout we give them the opportunity to connect with like-minded individuals in and around their hometown or on the other side of the world. The choice is theirs.
Just like the other 800,000 apps out there, our members come to Skout for a variety of reasons; some are looking for something to fill time, some are just looking for friends and others are looking for that someone special. It’s like an all night park or party, but in a trendy, safe and friendly community allowing each visitor to reach hundreds of people across the world or down the street. Looking for love, looking for friendship, looking for the best place on a Friday night? Do you want to get together with one person, a small intimate group of 6, or be in a crowd of 50? At Skout we make it all happen. What is wonderful about Skout is that we don’t care why you came, or what you enjoy, but we know there are lots of people who will be happy to chat with you and meet you… and that is what we are all about.
Listen and Respond to Users With New Features
At Skout our goal is to build cool new features that allow folks to connect better and faster. Recently we released our Push-to-Talk feature, which allows members to record and leave voice messages for each other in the app. It was the next obvious link in getting to know someone…chat, and then when ready…say hello! It takes chatting to a whole new level!
Push-to-Talk was a request from our members, and our team of amazing engineers made it happen…fast! This is just one example of how Skout reacts to user and advertiser requests. Another is the recent update to our profile page, which we based on patterns we were seeing in our users. The redesign has made it easier and more enjoyable for our users, which in turn makes them spend more time interacting with other people and keeps engagement and retention high. While the launch is extremely new, we have already seen an up-tick in interaction based on the new design that in turn will lead to an up-tick in sales.
At the end of the day, the interaction we see between our members is what pushes us to create and implement more cool new features and what sets us apart from the crowd.
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.