Acquisition & Engagement

The Secret Weapon of Top Mobile Game Developers

Becky Doles

mobile game developers

PocketGamer recently released its list of “Top 50 Mobile Game Developers,” and we were proud to see a lot of familiar faces make the cut. In fact, half of the companies appearing on the list work with TUNE to master mobile marketing for their uber-successful games, including six of the top 10.

There’s good reason for this. The last year has brought significant shifts in the mobile game market. There’s increasing competition from indie games, declining interest in casual games, and revenue that is becoming more distributed — not to mention that with some 10,000 new apps of all kinds hitting the market every week, things are becoming rather crowded out there — making success as a mobile game more complex than ever.

Winning in Mobile Marketing

Those who succeed have figured out not just how to develop hot games and win in marketing their app, they have secret weapons like TUNE to help them measure, manage, and improve campaign performance, engage the right audiences to boost acquisition, optimize performance to make their apps more discoverable, and grow through business intelligence that drives actionable insights.

And it isn’t just game developers who know this; TUNE provides the most-used marketing technology by the 100 top grossing apps and nine out of 10 worldwide app developers have TUNE’s technology integrated into their app.

Their success speaks volumes about the value of tools that TUNE provides. Marketers on average see a 69% increase in installs and more than double their revenue per install within six months of using TUNE.

“The TUNE Marketing Console provides our player acquisition team with accurate real-time data on a granular level, allowing us to optimize campaigns to the fullest,” said Erlend Christoffersen, marketing lead at Supercell, the Finland-based video game company behind mega-hit games like Clash Royale and Clash of Clans.

Learn from the Pros

We recently hosted a webinar, “Game On: Pro Tips and Winning Strategies for Conquering Gaming App Marketing,” and heard how Christian Calderon, Chief Revenue Officer at Ketchapp, is optimizing the funnel and other tips, and how Greg Dale, Product Marketing Manager at Chartboost, recommends you optimize ad creative, and other strategies to improve retention and engagement. This was a highly valuable webinar for mobile game marketers and I invite you to view the recording when you can.

If you are interested in learning how the team at TUNE can make you more successful, request a personalized demo and we’ll show you the secret weapon of your competitors.

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Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

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