A few of the questions we hear most often from marketers include:
- “How do I find out about new advertising partners?”
- “Which are the best advertising partners to work with in *this* region?”
- “Who are the advertising partners that marketers are working with right now to drive traffic from *this* type of ad?”
If you’re trying to expand your media and scale your reach outside of the most well-known advertising partners, you may be wondering the same. That’s why we created the Mobile Advertising Index. It’s a completely free service that shows the insights from more than 1,000 advertising networks and publishers, to give marketers insight into the performance of their campaign results. You can search for attributes like type of partner, pricing model, platform, and region. Here’s a snapshot of all the criteria you can choose from:
In this series, we’re diving into a few of the top 10 lists. We hope they’ll inspire you to find a few new partners to work with, diversify your own media mix, and acquire customers you would’ve never found before. Let’s dive in!
The best ad networks and publishers for reaching app customers in North America
In today’s list, we’re taking a look at advertising partners for the search criteria of North America. You’d use this criteria if you want to target app customers in North America to download your app. The Mobile Advertising Index filters more than 1,000 advertising networks and publishers, so you know you’re truly getting an accurate picture of the top players in the region.
Here are the top 10 advertising partners TUNE customers use to reach app customers in North America:
Google AdWords is Google’s online advertising service, where advertisers pay to display brief advertising copy, products, and video to web users. Google AdWords serves advertising copy to users based partly on cookies and partly on keywords determined by advertisers. The bulk of Google’s $90 billion revenue comes from Google AdWords. Sales and support for Google’s AdWords division in the United States is based in Mountain View, CA, with major secondary offices in Hyderabad, Dublin, Singapore, Ann Arbor and New York City.
Apple launched Search Ads in 2016. More than 65% of app downloads come directly from a search on the App Store, making Apple Search Ads a logical place to advertise. Search Ads creates ads using metadata and imagery from a brand’s App Store listing, while the default Search Match feature automatically matches your ad to relevant searches in the App Store. Currently, Apple Search Ads accepts U.S. dollar, Canadian dollar, or Australian dollar, British pound, and euro.
Twitter allows marketers to reach the right audience by targeting based on interests, geography, gender, device, or users similar to their targeted Twitter followers. Marketers can also maximize the relevancy of their messages by targeting keywords in people’s tweets. Marketers only pay when new users follow their account or retweet, like, reply, or click on a promoted tweet. Twitter is headquartered in San Francisco with 35 offices around the world.
AppLovin is an ROI-based mobile marketing automation platform that delivers relevant content to more than 1 billion users per month. Based in Palo Alto, CA, AppLovin has six offices and 90 employees worldwide. According to AppLovin’s data, consumers are three times more likely to install an app if they see an AppLovin message.
InMobi is a global mobile advertising and discovery platform that reaches over 1.5 billion unique mobile devices, with more than 20,000 global advertisers. Based in India, InMobi has 22 offices across 17 countries and employs around 1,000 people worldwide. InMobi launched their video advertising platform in 2014. Their suite of video advertising formats includes interactive, vertical, native, 360-degree, opt-in and in-stream videos.
Fyber is a mobile advertising technology company that helps app developers, publishers, and advertisers execute smart ad monetization strategies across connected devices through a worldwide supply-side platform (SSP). They serve approximately 150 million unique users per month, offering mediation, exchange, user acquisition, analytics, and ad format solutions. Fyber was founded in 2009 and is headquartered in Berlin, Germany, with an additional office in San Francisco, CA.
Taptica is a mobile advertising technology company that provides a mobile demand-side platform (DSP) and data management platform (DMP) for advertising agencies and brands. Taptica works with 50,000 supply and publishing partners worldwide, and 600+ brands and app customers. Founded in 2012, Taptica is based in San Francisco, CA, with six other offices worldwide.
ironSource builds discovery, engagement, monetization and analytics tools for app developers, device manufacturers, mobile carriers, and advertisers. They allow content creators across platforms to turn their digital content into viable businesses without having to charge for them. Founded in 2011 in Tel Aviv, ironSource has eight global offices.
Known for its proprietary Instant-Play™ HD mobile video technology, AdColony is a leading mobile marketing platform offering growth, engagement, and monetization solutions for an extensive network of the world’s top apps. As a trusted mobile partner, AdColony works with Fortune 500 brands and over 85% of the world’s top grossing publishers. As of 2014, AdColony operates as a subsidiary of Opera Software ASA.
TapJoy provides a diverse suite of rewarded video and rich media ads so developers and brands leverage can acquire high-value users and generate more revenue. Their SDK is embedded in more than 15,000 mobile apps and reaches more than 520 million active users per month. Headquartered in San Francisco, TapJoy has six additional offices worldwide.
How the methodology works
You’ll notice three columns in the top 10 graphic:
- Adoption: The number of TUNE customers currently running campaigns with the partner
- Install Volume: The total number of installs driven by the partner
- Conversion Rate: The rate of clicks that converted into actual app installs
The Mobile Advertising Index provides an absolute rank number for each partner, so the partner that clients use the most for reaching an audience in North America is ranked first (in this case, Google AdWords) and then all other partners fall in line below them. The Mobile Advertising Index showcases data from the past 30 days.
Try it for yourself
The Mobile Advertising Index is free to use — it’s just one of the ways we’re helping marketers and advertisers work more seamlessly together. To find new advertising partners that work for YOUR region, go to the Mobile Advertising Index, pick your filters, and see which partners await.
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Jennifer is the VP of Marketing at TUNE. Weekdays, she's all about helping marketers better measure their mobile campaigns. Weekends include brunch and blogging. Find all her thoughts on marketing here.