Events

Top 10 reasons to attend Postback 2017

Becky Doles

Postback 2017

It’s that time again: the leadup to the mobile marketing event of the summer, Postback! Now in its fifth year of production, Postback is a two-day experience hosted by TUNE that brings together like-minded individuals who love challenges, are passionate about what they do, and want to continue to learn about mobile marketing. This year’s conference will be held July 20th and 21st in beautiful Seattle, Washington (our hometown). Grab a ticket and join us!

In case you still need convincing, we’ve put together our top 10 reasons to attend Postback 2017:

1. The three rules of Postback

Rule #1: Be open. Rule #2: Be Social. Rule #3: Party.

Need we say more?

2. Ideas from the best in the business

This year, 30 speakers will hit the main stage to cover the industry’s most pressing topics, including: the global mobile economy; defining the right media mix; the mobile best mindset; navigating traffic quality; and the convergence of web and app, to name just a few.

Speakers chat at a fireside talk on stage at Postback 2016

“What I love the most about Postback is the diversity of thoughts that I see here and presentations from women in the industry, men in the industry, all different levels of organizations are represented, and that to me is very inspiring.” — Gwen Murray, Mobile Marketing Lead at Staples

3. First-row seats to industry announcements

Be one of the first to hear announcements from across the industry, and then start the social buzz yourself. (“Nyah nyah!” — you to your marketing friends.)

Audience members watch the main stage in the auditorium at Postback 2016

4. Seattle in the summer

Seattle is the place to be in the summer. We’ve made sure to pencil in opportunities for you to relax and explore during the conference, and we’re excited to host exclusive events at some of the Emerald City’s most iconic landmarks.

People relax in the sun outside a Postback event

5. Top-notch talent

Rub elbows with global industry leaders in mobile marketing, adtech and martech, mobile gaming, advertising, and more. Last year, Postback attendees came from 21 countries and more than  400 different companies.

Presenters point their microphones at the camera during a break

“Here’s the thing I love about Postback — everybody that I want to talk to is here. You can’t walk across the lobby without bumping into four or five people that you want to do business with.” — Erik Radtke, VP at The BLU Market

6. Inspiring keynotes and (gasp!) surprises

Previous Postbacks have featured keynotes by Malcolm Gladwell and Ray Kurzweil. Last year our CEO, Peter Hamilton, opened with a TUNE-ified version of (what else?) Lin-Manuel Miranda’s “Alexander Hamilton,” complete with accompaniment and costumes. Who’s gracing the main stage this year? Stay tuned to find out.

Ray Kurzweil speaks on stage at Postback 2016

7. Two words: boat party

Prepare to set sail on Lake Washington with a crew of fellow marketers and an abundance of adult beverages. And if boat parties aren’t your thing, we have two other words for you: lawn party. Either way, you get a party. And free booze.

TUNE marketers laugh on a boat ride on Lake Washington

8. Networking is a priority

Attendees tell us they get the most out of conferences when they meet and speak with a variety of people. That’s why we limit Postback to 1,000 attendees and schedule in plenty of time to network, giving you every opportunity to start meaningful conversations and build lasting relationships.

Two men shake hands as they network at Postback 2016

9. It’s really, really fun

See reason 1, rule #3. We work hard so we can play hard, which means bringing in musical guests like Odesza and RÜFÜS DU SOL is an essential part of the Postback experience. Richard Sherman even showed up once. Expect more music and surprises this year.

Richard Sherman poses with fans at a music event during Postback 2016

10. You’ll walk away with new ideas, insights, and relationships

We want you to remember Postback 20 years from now. That’s why we spend six months planning the event — to give each and every attendee the most valuable, memorable experience possible.

A group of attendees cheer for a photo during a lawn party at Postback 2016

“When we have these moments where we’re hearing about where the world is heading and how technology works, it takes us outside of ourselves a little bit. Takes us outside of mobile marketing just for a few minutes, and we walk out and we move into a social space where we can talk about these things as humans for a minute, rather than just from the positions at our companies. And we think that’s one of the things that really sparks the beginning of these new relationships at Postback. And hopefully is what continues far beyond the conference.” — Peter Hamilton, CEO at TUNE

Tickets always sell out fast, so grab yours before they’re gone. We can’t wait to see you this summer!

 

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Author
Becky Doles

Becky is a content marketer at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. You can find her waxing poetic about the South and exploring her new home from her headquarters in Seattle's Belltown neighborhood.