Attribution

Top Exhibitors at Affiliate Summit East 2010

Peter Hamilton

This was by far the most impressive Affiliate Summit to date with tons of fresh ideas, appearances from every industry leader, and powerful exhibitions. If you didn’t get a chance to chat with many exhibitors, I’d like to share the ones that stood out in my mind.  I hope this gives you a quick idea of the exciting stuff going on in the industry right now.

Networks

Of course the veterans like Affiliate.com, Copeac, Clickbooth and Neverblue were all there, but some newer faces showed a strong presence at ASE this time around.

Offermobi

As the name indicates, Offermobi is a strictly mobile focused network, and they have seen tremendous growth in the last month.  Don’t believe me? Just take a look at their Alexa stats.

7Reach

Heavily pushing international markets, 7Reach is really changing the global performance marketing landscape.  If you do any international business, you should definitely check them out.

Underground Elephant

Focusing in education and finance, underground elephant has experienced huge success over the last year.  As a long time lead generation leader, they have some incredible new people on board and are taking huge strides in CPA.

Traffic

There were only two standouts in my mind for buying relevant traffic.  Feel free to post more below if I missed something.  Though very different, I thought these two deserved a mention.

Plenty of Fish

A recent study shows that Plenty of Fish receives over 45 million visitors per month with 1.1 billion page views.  Now that is quite a bit of traffic, and it is still extremely accessible to affiliates.  Starting as a one man show, this dating site has become a new force in the traffic buying world.

Elephant Traffic

This Prague based company caught my attention because of their slick interface for connecting you to keyword relevant domains.  Basically, you set up a campaign, do keyword searches for domains that elephant traffic has relationships with, and start posting your campaign on a pay per click basis.

Advertisers

There was not a huge direct advertiser presence at ASE, but there were a few, and I have a feeling they made a killing of new affiliate relationships.  If you haven’t already checked out these standouts, make sure you do.

Guppy Games

This Seattle based game site has excellent affiliate incentives, and I can already tell you they are great people to work with.  I know for a fact that their offers perform exceptionally well for gamer traffic.

LoudMo

This pay per install advertiser has some awesome products for affiliates to promote.  From language translation software to Facebook skins and online games, there is something for almost any type of traffic.  If you’ve been looking to work directly with an advertiser, you need to check them out.

TidySongs

This is a really nifty software program that fixes your iTunes song library by fixing misspellings, adding album art, and more.  They pay 60% of sale out to affiliates, and I’m sure will perform really well with any music related traffic sources.

Offer Listing

There were two offer list companies that allow affiliates to browse offers across multiple networks.

Offervault

As a long time industry standard, this paid offer listing company has over 20,000 offers and phenomenal affiliate traffic.  It is always impressive to see their presence at conferences.

Jounce

These new kids on the block are really taking offer listing in a new direction.  Their interface is super clean and their search functionality helps affiliates drive down to really specific offers.

Others

Performance Marketing Association

We are really excited about what PMA is striving for in our industry.  Their efforts to tackle the problems of fraud and legitimize performance marketing are remarkable, and I am extremely happy to see them with a booth and such a huge presence at Affiliate Summit.

Entropay

This was another great Seattle company I was happy to see at Affiliate Summit.  They are featuring an easy payout solution through prepaid virtual VISA cards.  The huge deal they recently reached with VISA has really put them on the map, and their ability to customize is pretty exciting.

Social Feet

I first heard about social feet when their president stopped by the HasOffers booth at Ad:Tech San Francisco.  This really cool tool allows you to capitalize on Facebook relationships by providing unique sharing features for products and services.  I was excited to see Social Feet with their own booth at ASE.

I’d really like to know your thoughts on any of the companies I listed here, and feel free to plug those that you think deserve a mention.  It really was a great show and an exciting peak into the next few months of the affiliate marketing world.

Author
Peter Hamilton

A performance marketer by background, Peter is the CEO of TUNE, the world's leading mobile marketing platform. Peter has lead the company to 9 offices around the world and nearly 300 employees, now trusted by companies like Expedia, Starbucks, Supercell, and Uber. Follow @peterhamilton