Are you tracking social engagements?
The beauty of affiliate marketing is that you can choose to pay affiliates and publishers for any type of user engagement. You don’t just have to reward affiliates for leads or sales, and with social networking and online community building becoming a major focus for online business, it makes sense to reward affiliates that generate new social engagements. These could be “Likes” on Facebook, new Tweets or even Google +1’s.
Setting up these social engagements as affiliate conversions is really pretty simple. You do have to place a little code, but the same is true for any conversion tracking. You can find documentation on how implement Facebook likes, Tweets, and Google +1’s in the HasOffers Wiki, but we’ll go ahead and hop right into tracking Facebook “likes” in this post so you get the basic idea.
Tracking Facebook “Likes” as Conversions
So let’s set up conversion tracking for Facebook Likes so you can start paying affiliates for the users that like your company, product, or service. When a like takes place, Facebook calls the displayConversionPixel function which will load the conversion tracking pixel. You’ll need to use a valid Facebook App ID and input into into the code. Follow the steps below.
1. “Like” Button Start by updating the like button code with the URL of the page you want users to Like. At this time you can also modify the size or layout of the button.
View a working version here: http://hasoffers.us/ilike.html
2. Conversion Pixel in the <Head>
Finish by inserting the following “div.” before the closing body tag of your web page. This allows the conversion pixel to be loaded in the div when a user Likes your page.
Once you have all of this in place you’re ready to run a test and make sure Facebook “Likes” are being tracked for individual affiliates. See documentation in the HasOffers Wiki about tracking Facebook Likes as affiliate conversions.
Tweets as Affiliate Conversions
You can easily set up conversion tracking for Twitter as well. When a user clicks the tweet button and shares your content on Twitter. You can now reward your affiliates for providing users that engage with your brand on Twitter. The implementation process is somewhat similar to Facebook, so we won’t cover it all in this post, but if you’re ready to get started, visit the HasOffers Wiki Page on Tweets. You can see a working version of a trackable Tweet Button Here.
Instructions -> Tracking Tweets as Affiliate Conversions
Google +1’s as Affiliate Conversions
The Google +1 Button is growing with fierce popularity, and if you’re tracking Tweets and Likes as affiliate conversions you should definitely be tracking +1’s. We’ve figured this one out for you as well. Just follow instructions in the HasOffers Wiki at the link below and you’ll be up and tracking in no time. Here is an example of a trackable Google +1 Button.
Instructions -> Tracking Google +1 Button as Affiliate Conversion
Tracking Social Buttons All in One Offer
You can set up these social engagements to track in one offer using “Offer Goals” or as individual offers, whichever makes the most sense for your business model. To set social engagements as additional goals on a single offer, just use the conversion tracking pixel that is specific to the Goal you created for that offer rather than create a new offer for each social action. This way, affiliates can use a single tracking link to promote your products or services and still get credit for the social actions they influence. Since the loadConversionPixel function is the same for all three social networks, you’ll only need to place that code once. Below you can see how setting up social actions as separate Offer Goals would appear in your HasOffers affiliate program (found on the view Offer page).
Feel free to drop questions in the comments below. I hope this becomes a great way for you to reward the affiliates that provide high quality traffic. If an affiliate not only sends you new signups and sales but also customers that tend to tweet about their experience or “like” you on Facebook they are providing a ton of value, and I suggest rewarding those affiliates well.
Peter is CEO and Partner at TUNE. Developing his early skills as an online marketer in SEO, PPC, and Media Buying, he met the twin co-founders of TUNE in 2009 and had the opportunity to join prior to day one, leading product marketing for the company's first launch. He continues to contribute to media, white papers, analysts, and industry blogs with the goals of educating mobile marketers and making the digital marketing ecosystem more connected. Follow @peterhamilton