Success Stories

TUNE and Flipkart Partner for Mobile Marketing Success

Angela Santarossa

Flipkart logoIt’s official: Flipkart has chosen TUNE® Marketing Console to unify measurement and optimizations of its paid, earned, and owned mobile marketing campaigns. As India’s leading e-tailer, Flipkart is definitely shaping the future of mobile commerce.

Who is Flipkart?

Flipkart is kind of a big deal. They transformed shopping for millions of Indian consumers, making them the leading online marketplace.

On top of that, Flipkart is one of the largest suppliers of smartphones in India, selling four out of every five smartphones through its platform. The company’s mobile app is consistently among the highest ranked apps in India. And here at TUNE, we loooove a good app!

To ensure their m-commerce dominance, Flipkart chose TUNE Marketing Console to effectively engage with their mobile consumers and deliver a better customer experience. Of course, we’re happy to help with that.

“Mobile growth is an integral part of our business strategy,” said Mausam Bhatt, Head of Growth for Flipkart. “We foresee the majority of commerce in India happening through mobile devices. We have chosen TUNE Marketing Console to help us achieve our customer acquisition goals via superior performance marketing.”

The Next Big Thing

India is widely seen as the next big growth region for mobile marketing, and companies like Flipkart are leading the charge in India’s mobile revolution.

Mobile commerce is becoming deeply encultured in the Indian society, with top online retailers witnessing close to 60-80% of their revenue being driven by mobile, and some even deprecating their websites to focus solely on mobile. According to eMarketer, currently India has 167.9 million smartphone users and is expected to grow nearly 30% in 2016. By 2017, India will overtake the U.S. as the second largest smartphone market globally behind China.

They’re One of Us Now

Flipkart joins a growing list of leading Indian brands, including OLX, MakeMyTrip, Bharti Airtel, and other e-commerce companies that are using TUNE’s dashboard to scale up their mobile campaigns, focus on driving results, and simplify the complexity of mobile marketing. Check out how other TUNE clients are succeeding with their most challenging mobile marketing problems.

Welcome to the TUNE family, Flipkart!

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Author
Angela Santarossa

Angela is a Senior Marketing Manager at TUNE. She received her Bachelor of Science in Journalism and minor in Marketing from Ball State University. With over 14 years of marketing experience, Angela has spent the majority of her career working in marketing communications within Seattle’s tech community. During the week, she is busy providing marketing support to TUNE's customer and partner community. On the weekend, you’ll either find her at the beach or local playground with her two kiddos.