Mobile Marketing

TUNE Now Available on Segment

Becky Doles

We are excited to announce TUNE is now integrated with Segment, a customer data hub, one library that allows you to collect and send data to and from any service, platform or app.

This integration means customer data from TUNE can now easily be sent through Segment, which in turn exposes these attribution data points to any other technology integrated with Segment, enabling you to:

  • Collect all your customer data in one place and reroute it to more than 100 third-party analytics and marketing tools, to internal systems, and to a hosted SQL database.
  • Measure your attributions — opens, installs, and any in-app events — without needing to integrate the TUNE SDK.
  • Attribute and report on the performance of your mobile marketing campaigns.

 

About Segment

Segment is on a mission to make using customer data a joy. The first customer data hub, Segment collects data in one place, then transforms and routes it wherever you want: to more than 100 third-party analytics and marketing tools, to internal systems, and to a hosted SQL database. Thousands of companies including Bonobos, Rdio, BaubleBar, RunKeeper and Fool.com rely on Segment. To learn what all the hubbub is about, visit https://segment.com today.

Author
Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she handled content strategy and marketing communications at several tech startups in the Bay Area. Becky received her bachelor's degree in English from Wake Forest University. After a decade in San Francisco and Seattle, she has returned home to Charleston, SC, where you can find her strolling through Hampton Park with her pup and enjoying the simple things between adventures with friends and family.

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