We are excited to announce TUNE is now integrated with Segment, a customer data hub, one library that allows you to collect and send data to and from any service, platform or app.
This integration means customer data from TUNE can now easily be sent through Segment, which in turn exposes these attribution data points to any other technology integrated with Segment, enabling you to:
- Collect all your customer data in one place and reroute it to more than 100 third-party analytics and marketing tools, to internal systems, and to a hosted SQL database.
- Measure your attributions — opens, installs, and any in-app events — without needing to integrate the TUNE SDK.
- Attribute and report on the performance of your mobile marketing campaigns.
Segment is on a mission to make using customer data a joy. The first customer data hub, Segment collects data in one place, then transforms and routes it wherever you want: to more than 100 third-party analytics and marketing tools, to internal systems, and to a hosted SQL database. Thousands of companies including Bonobos, Rdio, BaubleBar, RunKeeper and Fool.com rely on Segment. To learn what all the hubbub is about, visit https://segment.com today.
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.