Today is International Migrants Day, and TUNE is proud to announce a new partnership with the United Nations Migration Agency, the International Organization for Migration (IOM), to support the launch of their new mobile app, MigApp. MigApp provides migrants with access to vital services including humanitarian aid, legal help, and remittance information throughout their journey.
In 2015 alone 3.3% of the global population (244 million people) migrated to a new country, seeking better work or education opportunities, fleeing war or persecution, or escaping food insecurity and environmental degradation. With another 750 million people migrating inside countries every year, the total number of global migrants tops a staggering 1 billion people. We’re proud to be doing our small part to help make millions of journeys a little easier for men, women, and children the world over.
Making a Difference for Millions
As part of our partnership with IOM through the TUNE Cares program, we’ll be helping promote the global launch of MigApp and drive user adoption efforts. We’re also providing the IOM team with full access and dedicated product support to the TUNE Marketing Console on a pro-bono basis throughout 2018. IOM has a goal of reaching 1 billion migrants and 1 million MigApp downloads in 2018 — an ambitious goal for any app, and a challenge we’re excited to help take on.
Our most cherished company value is to ‘be excellent to each other,’ which means supporting our colleagues and the global communities in which we live and work. We believe deeply in the United Nations IOM mission and are honored to provide leading mobile marketing practices and technologies that will further their mission to assist those in need of migration information and services.
— Peter Hamilton, CEO of TUNE
That’s because TUNE isn’t just about marketing software. We’re also about giving back to the communities in which we live and work. As cliché as it sounds, we’re Golden Rulers; we firmly believe that doing good will spread good, and that giving back to our communities benefits us all in the end. (It’s even there in our top company value: “Be excellent to each other.”) Our TUNE Cares program is the manifestation of this belief.
The heart of TUNE Cares is our mission to support local communities through volunteer opportunities, community engagement, fundraising events, and other humanitarian initiatives. In today’s connected and connectable world, that local support translates to global philanthropic efforts. From spending time with Holocaust survivors in Tel Aviv, to feeding the homeless in Berlin, to nurturing the creation of the beacon charity app Samaritan here in Seattle, TUNErs are passionate about doing their part to add a little good to the world.
TUNE’s commitment to community is one reason so many of us are proud to work here. And the United Nations’ commitment to changing lives reminds us we’re all part of a global community. We are so incredibly humbled that our technology is able to make a positive impact beyond our industry and borders.
— Ben Golden, General Counsel of TUNE
Our partnership with the International Organization for Migration and MigApp provides the biggest opportunity to date for TUNE to make a difference for millions of people around the world. So you can understand if we’re more than a little excited.
MigApp supports IOM’s mission of making safe, orderly migration a reality for individuals and families worldwide as they embark on arduous, lengthy, and sometimes dangerous journeys. The MigApp mobile app helps migrants make informed decisions and provides vital, potentially lifesaving information, including remittance comparison, emergency notifications and alerts, travel and location information, consular connections, news, specialized services, peer-to-peer contact options, and more.
In addition, data from MigApp will drive critical research and future migration-related programs, as well as help IOM be more proactive in recognizing and responding to migration issues as they emerge.
With the number of global migrants continuing to rise each year, services and data like those provided by MigApp will be essential in the struggle to create a safer, more humane, and more welcoming world for everyone.
More information on MigApp
Read the full press release for more information on our partnership with IOM and MigApp.
Visit the International Organization for Migration website to learn more about its mission and programs.
Becky is a content marketer at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. You can find her waxing poetic about the South and exploring her new home from her headquarters in Seattle's Belltown neighborhood.