Just like the consumers we advertise to, less text and more visual content is better. SlideShares are a fantastic way to get a bunch of helpful info really fast.
We like SlideShare, so we’ve been adding lots of fun, helpful tips and tricks in the form of mobile marketing SlideShares. Check out our five greatest hits, and follow us to stay on top of new content as we add more top tips on hot topics.
Most smartphone users are always within three feet of their phones at any given time. That’s why location-based marketing is one of the most effective and fastest-growing ways to engage app users. It’s a way to get creative with marketing and top trends include geofencing, beacons, near-field communications, retargeting, and more. It can be used across all different kinds of marketing such as retail, travel, health, food, entertainment, and others.
If you want more after the SlideShare you can watch the free webinar about Navigating Location-Based Mobile Marketing.
Marketing on mobile is a must-have, but it can also be a confusing landscape to navigate. You can never have too many tips and tricks to optimize discovery, conversion, engagement, retention, and revenue. We also created a comprehensive infographic that explains how to market market your app through its entire lifecycle.
Run through five quick ways to increase revenue from experts in the mobile industry.
Advanced techniques like user segmentation and using post-install data don’t have to be overwhelming. Learn from the pros.
This has been the year of mobile ad blocking. The topic has been a concern for publishers, but the fact is that ads pay publishers for producing and hosting content that consumers want, for free. Without ads, there’s no revenue. And the majority of users wouldn’t pay even $1 to block ads — that would equal 9% of the total revenue that mobile publishers actually bring in from advertising. We have a free webinar discussing mobile ad blocking trends.
Along with adding new techniques in your toolkit, it’s also important to know which bad habits to drop ASAP.
Not paying attention to reviews and losing new users are a couple things that could lead to the demise of your marketing campaign. Unattach from the bad habits.
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Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.