Caterpillar doesn’t make giant earthmoving machinery. Exxon Mobil doesn’t sell gas. Home Depot doesn’t provide lumber and lawn mowers. Rather, they build relationships with customers — and solve people’s problems.
We correlated data on 90 billion installs and 4.5 billion ratings of more than 13,000 Fortune 1000 company apps to stock market valuations over time to learn how.
Increasingly, it’s via mobile.
In fact, mobile leaders in the F1000 grow market value 15% faster than mobile laggards, and are 1.9X more likely to be financially successful. Caterpillar has 355,000 mobile-app-using customers; Exxon Mobil, over 400,000. And Home Depot? A massive 17.7 million. These companies are financial winners, capturing outsized stock price growth.
They connect with customers one-on-one at scale, giving them unmediated and instant communication channels: an unparalleled advantage over their competitors.
Sure, Google, Facebook, and Amazon lead the pack.
Google has over 73 billion mobile users in aggregate, and Facebook has just over 6 billion. Both grew fast in 2016: 18.5% and 35.4%, respectively. And Amazon, with more than 4X the number of mobile users than the entire rest of the retail industry, captured almost $102 billion more stock price growth than its competitors.
But some “old school” retail and manufacturing companies are winning, too.
Best Buy isn’t just bricks and mortar; the company has 50 million mobile users. Lowe’s has 6 million, and Costco is not far behind, as both companies transition existing customers to mobile. GM and Ford are not just competing to sell cars — they’re competing to connect to customers at scale, with almost 40 million mobile users between them.
All of these companies understand one thing: Winning at mobile means winning.
Table of contents
This is a 20,000-word blog post, essentially a full data-driven research report. Use this table of contents to get around quickly. No time to read now? Get this full report in PDF for free.
- Executive summary
- What is a unicorn dinosaur?
- Mobile success to $$$ success: strong correlation
- Drilling deeper: key companies and categories
- Category examples: planes, trains, and automobiles
- What is MobileBest?
- Becoming MobileBest: How brands can achieve it
What is a unicorn dinosaur?
Hot startups with billion-dollar valuations are unicorns. Old companies with conventional business models are dinosaurs. But some are neither.
In fact, they’re both.
Many Fortune 1000 companies have been around the block. They make actual, real, physical products. Their products are industrial, B2B, or resource-based. And yet, these companies have a modern mindset. They think deeply about technology. They build and deliver modern mobile apps. They ensure their websites work great on mobile devices.
In short, they understand MobileBest, even though they are not mobile first.
Mobile success to $$$ success: strong correlation
To probe the correlation between mobile success and financial success and find the Unicorn Dinosaurs, we gathered stock prices for Fortune 1000 firms in February, June, and October of 2016. We analyzed change from three to six-month performance, and we calculated each firm’s results over the mean. Finally, we sorted all Fortune 1000 companies into four categories based on relative financial performance.
After subtracting the 110 firms that are private or were acquired during the period of the study, here’s what we found:
- Bulls: 211 companies
- Leaders: 255 companies
- Laggards: 241 companies
- Bears: 183 companies
Next, we looked for all the apps for all Fortune 1000 companies, including 2,800 of their named subsidiaries. We found about 13,000 apps; then we determined the number of their users via the download bracket that Google Play publicizes, adding a representative additional number for iOS.
By degree of mobile success, we sorted companies into these categories:
- Bulls: 268 companies
- Leaders: 258 companies
- Laggards: 175 companies
- Bears: 189 companies
In addition, we used TUNE’s App Store Analytics data to find the number of reviews for each of those apps in order to judge engagement levels.
Mobile leader valuations outpace mobile laggards 8-15%
From our research, it’s clear that MobileBest companies are financially successful. In fact, Fortune 1000 companies that are top 10 in their business category in number of mobile customers significantly outperformed the market.
For the 12-month period ending in October 2016, average Fortune 1000 stock market valuation change was a very slight lift: 3.3%. In other words, late 2015 and early 2016 was a fairly tough time, economically speaking, before the stock market rebounded mid-year:
But companies that outperformed competitors at mobile customer acquisition fared considerably better.
For example, Fortune 1000 firms that led in mobile customers (with a minimum floor of 5,000) beat competitors by 15.1% in terms of stock market value. Brands with at least 50 ratings per app — not a huge task, one would think — beat brands who didn’t engage well with customers on mobile by 14.1%.
And companies that simply had more than five apps outperformed others by 8.5%.
There are some industries, such as retail, internet services, news, and other consumer-oriented categories where this aligns easily with common sense. The smartphone is our collective gateway to global culture, information, services, and supplies, and winning on this platform should have a strong impact on winning with customers.
However, there is no compelling reason to suppose that consumer mobile penetration should be aligned with business success in many other Fortune 1000 business categories. For example, being MobileBest is not obviously an important priority for companies in chemical, energy, engineering/construction, metals, and mining businesses.
Mobile bulls: 193% more likely to be $$$ bulls
If a company is succeeding in mobile, it’s not a guarantee of financial success.
However, the firm is almost 2X more likely to be a financial bull or leader, compared to mobile bears. In fact, 65.4% of companies that demonstrate financial success are also leading their business category in mobile customers.
Examples include 3M, Amazon, AT&T, and Best Buy. Joining Best Buy in the retail space is CDW, and there are resource companies such as Exxon Mobil here as well. Interestingly, Exxon Mobil has over 400,000 mobile customers.
Along with Exxon Mobil, perhaps one of the more unlikely examples is Caterpillar, which combines serious heavy-duty engineering with mobile apps for service, sales, and support. About 355,000 people are using Caterpillar apps on their phones, which they use not only to order parts, but also to inspect machinery for defects and servicing requirements.
Another example that breaks the typical mold of mobile-first companies like Uber or Facebook is DTE Energy, a Detroit-based power company.
This utility’s app, called DTE Inspect, allows customers to see their power consumption in real time, set and track monthly electricity usage goals, and test ways to reduce power consumption.
Successfully reaching customers on mobile doesn’t guarantee success, but it certainly improves a company’s odds.
The opposite does happen, but about half as often. Only 34.6% of companies combine mobile failure and financial success, indicating that mobile success and financial success relative to your competition tend to go hand in hand.
Interestingly, a company does not have to be a complete category dominator in mobile to see strong financial benefits. Our classification into Bulls, Leaders, Laggards, and Bears shows that even leaders in their categories get almost the same degree of benefit. In fact, 65.1% of companies that fell into the financial leadership category also place in the top and second ranks of mobile success.
Mobile bears: 20% chance of being $$$ bulls
Companies that are bears in mobile, ranking near the bottom of their categories, have a 19.7% chance of still succeeding at growing shareholder value. That compares unfavorably to mobile bulls, who have a 37.9% chance.
The Fortune 1000 is still heavily weighted to manufacturing, resource, utility, food, and pharmaceutical companies, however, and these are not all obviously improved with mobile technology — or even customer-facing technology. (Although there are clear examples of how, given different structures, they could be. For example, the Pfizer app to help you manage all your medication.)
Mobile multipliers by industry
As mentioned earlier, we categorized businesses into one of four groups on both financial and mobile scales:
Each business has a 1 in 4 chance of being in any individual category financially, and the same probability for being in any given category for mobile success. That means there’s a 1 in 16 chance, or 6% probability, that a company would land in the same category for both measures … if everything was left up to chance.
However, many companies did land in the exact same category for both measures, meaning that there is some degree of correlation between their mobile efforts and their financial results.
I call that probability the “mobile multiplier.”
Life insurance companies, for instance, have a mobile multiplier of 10, meaning that 60% of companies in the sector exactly match financial to mobile category. Outsourcing services have a 7.14 multiplier, with about a 43% matching rate. And telecoms have a 3.92 mobile multiplier, with a 24% match rate.
The higher the mobile multiplier, the stronger the correlation between mobile success (or failure) and financial success (or failure).
This is a very tough standard to meet, because a mobile bull could be a financial leader, which is close to a financial bull, or a mobile laggard could be a financial bear, and still not match. In fact, only 37% of companies match categories exactly. If we allow fuzzy matches, in which a category “matches” any other category one place away, the match rate increases to a staggering 83%.
Summing up: correlation, not causation
In general, mobile leaders see outsized valuation growth.
More apps, with more users, and particularly more engagement, ultimately results in a better opportunity to connect to customers, distribute digital product, promote real-world goods, understand product-market fit, and promote brand.
The biggest indicator right now is simply: Does a company invest in mobile?
Companies that do realize 8-15% higher stock market returns than companies that do not. Ultimately, that’s not surprising: Investing in technology and investing in customers is generally a smart path to growth.
Clearly, this is correlation, not causation. Taking this relationship too far would be dangerous: companies cannot fix bad product, bad marketing, and bad customer service just by releasing 20 new apps.
But just as clearly, close connections to customers are good for business.
Mobile is the “three-foot device,” the most personal computer that never leaves our sides, even at night. Touching prospects and customers where they are, in the moments that matter, makes good business sense for everyone.
Drilling deeper: key companies and categories
The big picture
Industries by apps
Perhaps not surprisingly, publishers and printers release a very large number of apps, almost an order of magnitude more than the closest following industries: Computer Software, Financial Data Services, and Internet Services and Retailing.
This is almost entirely due to Gannett, the largest newspaper publishing company in the U.S., which has published no fewer than 5,729 apps — mostly on Android — for each of its publications, plus apps for myriad niche interests for each of those publications.
Publishing apps, however, is not the same thing as getting users.
For all its efforts, Gannet has amassed an audience of only about 10,000 users per app, totaling just over 60 million. Active engaged audience size is, of course, the key, and that’s what matters most.
Industries by users
The industry that by far owns mobile users is Internet Services and Retailing. This category contains the behemoths of the mobile ecosystem, Google and Facebook. LinkedIn is here too, as is IAC (InterActiveCorp), Yahoo, eBay, Amazon, and Groupon.
Altogether, this business category has 83 billion aggregated users — 91% of all mobile users for all Fortune 1000 companies. Given what we’ve already seen, it won’t shock you that Google is tops, with 88% of all the mobile users in Internet Services and Retailing, and 81% of all Fortune 1000 mobile app users.
Note that in this chart, Entertainment, Computer Software, and Internet Services and Retailing are displayed in exponential notation. If they were not, these bars would extend far off the chart.
Without the massive Internet Services and Retailing category, here’s what the Fortune 1000 looks like in terms of mobile users by category:
Google, Facebook, Amazon: mobile rulers
Google: one company owns 80% of F1K mobile users
Google, or Alphabet as the company is now known, is the world’s second most valuable company. Depending on Apple’s yet-to-be-released plans in the areas of artificial intelligence, mixed reality, and smarthome/IoT, Google is potentially on track to displace Apple.
There’s a reason for that trajectory.
Google has 12X more apps on phones than its closest rival, Facebook. In fact, if you add up all the apps it has on all phones globally, Google has an aggregated total of 74 billion users before de-duplication. That’s 80.35% of all mobile users for all Fortune 1000 companies.
And that’s one app for every single person on the planet, 10 times over.
(Facebook, on the other hand, concentrates its users into four main apps: Facebook, Messenger, Instagram, and WhatsApp.)
How does Google achieve this massive number?
Simple. The company has at least 334 mobile apps, several of which have more than a billion users each. Average them out, and the typical Google app has 220 million users. This is unprecedented scale and penetration.
It’s good to be king, and it’s good to own the world’s biggest mobile platform. In the period we studied the market, Google grew in valuation by a very healthy 18.47%.
That’s significant for any company, but it’s especially significant for Google. The company’s market capitalization is currently $578 billion. Serious double-digit growth on market caps in the hundred billion dollar and up range is not normal.
Facebook: monetizes 4X better than the best
Facebook doesn’t have anywhere near the number of mobile users, counted per app install, that Google has. Owning the world’s dominant mobile ecosystem has its advantages.
But Facebook currently monetizes much better than Google on its smaller base.
Facebook currently has about 6.1 billion users for its various apps, primarily Facebook, Messenger, Instagram, and WhatsApp. Google easily has 12X more users, bringing in $90 billion in annual revenue from them.
But Facebook monetizes each user almost 4X better. With its $27.6 billion in revenue, Facebook is making $4.51 in annual revenue per user versus Google’s $1.22. That’s amazing effectiveness via greater efficiency on a smaller base, since Facebook does it with essentially four apps.
Another way of looking at it is that Facebook has developed the ability to connect advertisers and consumers at scale with a level of intimacy that surpasses Google, and Google has to make up the deep engagement factor in Facebook’s few apps by spreading engagement thinner on a wider layer of apps.
The future winner between Google and Facebook — if indeed it’s a battle — will be decided by Google’s ability to monetize each user better in the thin layers, perhaps by going deeper in some select number of them, and Facebook’s ability to continue to scale its services while not overloading its apps’ ad-serving carrying capacity.
And, of course, by growing its aggregate number of users.
As it is, Facebook grew its market value 35.4% during this study — almost double Google’s rate. Again, the number is significant, but even more significant is that Facebook is not some tiny startup where any growth sends the dial shooting up. Facebook currently has a market capitalization of $408.3 billion. This is no longer a small company.
Amazon: 440% more mobile customers than all of its competition combined
Amazon is a force of nature in commerce. It is eating almost all the growth in retail in multiple categories, and there’s an obvious reason why: more than 700 million mobile users across its entire mobile ecosystem.
That’s 4.4X all of its competitors in the General Merchandising category and the Specialty Retailers: Apparel category.
The result has been that Amazon’s stock has appreciated much more than all of its retail competitors.
In fact, in the 12 months of data we gathered for this report, Amazon stock increased in value $102 billion more than all of its competitors and captured almost 6X more value growth.
To compete, retail companies are going to have to work harder to reach their customers one-on-one via mobile and provide a better experience.
Amazon has always been a special company on the stock market. Founder Jeff Bezos has had an almost uncanny knack for reinvesting all (and sometimes more than all) of the company’s profits back into product development and market extension, rarely choosing to show the market a profit.
In the past two years, however, the giant’s growth has been too significant to ignore, and investors have decided to reward the company with significant valuation increases. In the period of this study, Amazon stock jumped 43.5% … for a company with a current market cap of $429.8 billion.
Category examples: planes, trains, and automobiles
Aerospace and Defense
We see the investing-in-new-technology proxy in action in the Aerospace and Defense category.
Here, there’s no particular reason why the top five companies in terms of mobile users should also be doing well in the stock market. Virtually no consumers, after all, need Boeing’s app on their phones (although maintenance and repair personnel might).
And yet, there’s strong correlation between mobile investment and business success.
Car Sales and Service
A category where mobile success is more obviously connected to financial success is Car Sales and Service.
Here, three of the top four companies in terms of mobile penetration are also winning in the stock market, while three of the bottom five are losing.
|Penske Automotive Group||0||0||0||BULL|
|Group 1 Automotive||0||0||0||LOSING|
|Asbury Automotive Group||0||0||0||BEAR|
Financial Data Services
Financial Data Services is a hybrid of both.
Clearly, there are circumstances where personal financial tools on mobile devices can be game-changers. But just as clearly, sheer technological prowess is going to serve a modern financial services company well.
Three of the top four financial services companies in mobile are also winning in stock price growth. Only two of the bottom nine in mobile are also winning financially.
|Heartland Payment Systems||32||1,286,706||40,210||BULL|
|Fidelity National Information Services||1||300||300||LOSING|
|Alliance Data Systems||1||30||30||BEAR|
|McGraw Hill Financial||0||0||0||BEAR|
|SunGard Data Systems||0||0||0||BEAR|
|Broadridge Financial Solutions||0||0||0||BULL|
|Total System Services||1||0||0||LOSING|
Entertainment is a fairly good example of MobileBest in action.
Five of the top seven MobileBest companies — including Walt Disney and Time Warner — are also financially successful, in terms of stock market valuation growth. Four of the bottom five, including AMC and 21st Century Fox, are challenged.
|Scripps Networks Interactive||18||5,670,000||315,000||BULL|
|Regal Entertainment Group||2||4,987,361||2,493,681||BULL|
|Live Nation Entertainment||2||4,002,820||2,001,410||WINNING|
|Twenty-First Century Fox||0||0||0||LOSING|
(Note that financial performance is relative to competitors. Being a “bull” does not necessarily mean the company is doing well in absolute terms.)
Clearly, however, there’s also a solid middle suite of companies, like Regal, Scripps, and Cinemark, that are not clear mobile winners … but are currently doing very well for their shareholders.
They’d be well-advised to double down on mobile, however, because this is a category under siege from GAFA.
Google, Apple, Facebook, and Amazon (GAFA), all of which are extreme examples of MobileBest, are deeply invading traditional entertainment companies’ space (i.e. music and movies). Relatively recent and small new media competitors like Netflix, Spotify, and Pandora are right on their heels.
What’s significant about Netflix, Spotify, Pandora, and other similar startups? Mobile and connected device apps featuring strong one-to-one relationships with customers who, by using those apps, give these brands broad and deep understanding into their preferences and behavior. Which, of course, those companies invest right back into improving their services.
Hotels, Casinos, Resorts
There are counter-examples as well. Or, at least, examples that are not entirely clear-cut.
Hotels, Casinos, and Resorts is one such category.
One the one hand, this industry is an obvious scenario where a one-to-one connection with customers on mobile should lead directly to financial success. Players in this space with significant mobile prowess should be able to understand customers better, meet their needs at a more personal level, and implement high-tech solutions, such as guest access to suites via apps on their phones.
However, that’s not clearly happening here.
|Hilton Worldwide Holdings||17||5,100,897||300,053||LOSING|
|MGM Resorts International||33||2,047,446||62,044||WINNING|
|Starwood Hotels & Resorts||2||1,250,983||625,492||LOSING|
|Wyndham Hotel Group||14||544,124||38,866||LOSING|
|Las Vegas Sands||16||86,982||5,436||BULL|
|Penn National Gaming||0||0||0||BEAR|
(Note that financial performance is relative to competitors. Being a “bull” does not necessarily mean the company is doing well in absolute terms.)
While two of the top three by mobile users are financially successful and two of the bottom three are challenged, there’s clearly significant counter-trend examples. Starwood and Hilton experienced some headwinds in 2016 financially, in spite of being fairly high up on the list of mobile success stories.
One positive for Starwood: Although the company was classified as losing in our early to mid-year financial analysis, the firm did manage to pull out an overall positive 2016 on the stock market.
Specialty Retailers: Other
Specialty Retailers: Other is a 43-company category with players like Costco, Home Depot, Best Buy, GameStop, and Netflix. It is 91% aligned (financial success versus mobile leaders).
Highlights include Netflix, with over 500 million mobile users and winning financial performance. Home Depot, with 17.7 million, is also doing extremely well, and GameStop has an extremely robust mobile strategy which has propelled that retailer to success.
Here are the top 15 in the category.
|Bed Bath & Beyond||2||825,000||412,500||LOSING|
(Note that financial performance is relative to competitors. Being a “bull” does not necessarily mean the company is doing well in absolute terms.)
Motor Vehicles and Parts
Motor Vehicles and Parts is a 25-company category with 88% alignment between mobile success and financial success. Players include the obvious, like General Motors, Ford, and Tesla, as well as Johnson Controls, WABCO Holdings, and American Axle & Manufacturing.
GM is a highlight here, with an industry-leading 6.2 million mobile users and bullish financial performance. Despite its tiny size, Tesla has the third-most mobile users.
Tesla is also an example of the limits of this kind of purely analytical analysis.
The company is successful in mobile, but its stock valuation trends land it in the losing group. However, anyone familiar with the automotive industry is aware that Tesla is perhaps the most interesting medium to long-term play in the space.
Here are the top 15 in the category.
|Ford Motor Company||49||3,188,961||65,081||WINNING|
|Goodyear Tire & Rubber||25||25,557||1,022||BULL|
|Allison Transmission Holdings||1||300||300||LOSING|
Specialty Retailers: Apparel
Specialty Retailers: Apparel is an example of what can happen to a category when a black swan event happens.
In a word: disaster.
The industry is tough enough already. Out of 19 companies, 10 lost significant amounts of stock market value over the 12 months of the study, and one was delisted. Two are not traded publicly, and one was acquired, so the available financial data on the majority of these companies is limited.
Only three of the top six are winning mobile customers and outperforming their competition financially.
Here are the top 15 in the category.
|Abercrombie & Fitch||4||9,932,919||2,483,230||BULL|
|American Eagle Outfitters||6||5,621,249||936,875||LOSING|
|Ascena Retail Group||4||150,000||22,500||BEAR|
But the mobile-win-equals-financial-win theory breaks down in Apparel with many of the companies. For instance, while Gap is doing well with mobile, as are American Eagle Outfitters and Caleres, they’re still losing financially.
And bottom-feeders in the mobile world like Burlington, Ross, and TJX have no visible mobile apps and no measureable users, but are outperforming many of their competitors.
For the same reason as the General Retail category: Amazon. Amazon is eating retail. As visible in the chart, Amazon dwarfs all other specialty retailers in number of mobile users, and has also done extremely well in terms of financial performance.
Bear in mind that while Ross and Burlington look close to Amazon’s performance in this chart, Amazon is close to a $300B company while Ross and Burlington have $22B and $6B market caps, respectively.
In other words, they are barely even comparable.
A $300B company with 43.5% stock price inflation over the course of a single year is nothing short of spectacular.
Burlington, Ross, and TJX are outperforming their apparel retail sector competitors because they are tackling a specific piece of the market: low-end retail. This works well in big-box scenarios, and hits primarily a low-value market segment that isn’t necessarily focused on e-commerce or m-commerce.
So these players, in other words, are avoiding the Amazon effect … for now.
To win, not only does Amazon follow the maxim of “meet your customers where they are,” — which often means mobile — but the retail giant makes it seamless. In addition, Amazon adapts to changing market realities quickly, which some brands such as Aeropostale have failed to do consistently.
Mobile enables not only an intimate, one-to-one brand-to-consumer relationship. It also creates the ability to change strategies more quickly due to more accessible first-party real-time data and analytics on what’s working and what is not working, what is hot and what is passé. Both are particularly important in the fast-paced world of retail.
Millennials buy more clothes on Amazon than any other retailer; double what they buy at Nordstrom, and triple what they buy at Old Navy.
General Merchandisers is a somewhat similar category with 12 competitors who are are even more directly affected by Amazon, since many of them sell packaged goods with little or no differentiation: Walmart, Target, Sears, Nordstrom, JCPenney, and so on.
Almost the only retailers who saw significant stock price valuation growth in 2016 were those who have significant numbers of mobile users. Note, I’ve put Amazon into this category in spite of the fact that Fortune classifies the company as Internet Services and Retailing.
Here are the core players:
|Family Dollar Stores||0||0||0||BEAR|
You can’t just buy success in mobile when it’s not core to your brand or your product.
Apparel has had a tough 2016, with only four of 14 Fortune 1000 companies’ stock actually rising. The losers include the two mobile giants of the apparel category, Nike and Under Armour, which are down 21% and 62% respectively, even though both companies appear — on the surface — to be successful on mobile.
The problem is that mobile is not yet core to the value proposition that apparel companies offer to most of their customers.
While Under Armour bought MyFitnessPal in 2015 for $475 million, and has 15 other apps with a total combined audience of well over 200 million users, and Nike has 18 apps with over 100 million users, they are mostly running and fitness apps. The companies’ core brand demographic may actually use them, but many who are in the market for shoes, apparel, and sports equipment do not.
Mobile apps are not yet core to apparel brands’ customer experiences in the same way that Amazon’s mobile app is to its retail experience. Even app users who might be more likely to choose a Nike shoe because they’re using a Nike app, could easily be seduced into getting a Reebok.
|Wolverine World Wide||0||0||0||LOSING|
|G-III Apparel Group||0||0||0||BEAR|
An important caveat:
Nike and Under Armour, the only two apparel companies with significant numbers of mobile users, may actually have much better performance than appears in early 2016 comparative data alone. Each company has been on a tear over the past half decade, with Nike producing average annual shareholder returns of 25.5% from 2010 to 2014, and Under Armour producing even better at 58.4% for the same period.
Nothing goes up forever, though; in the tough headwinds of early 2016, these two stocks were hammered.
What is MobileBest?
It’s clear that MobileBest companies are financially successful.
But we should explain what we mean by MobileBest and why it matters, beyond the financials. Very simply, it means what’s best for the customer is what’s best for the brand.
It’s not mobile first, necessarily, and it’s not mobile only.
And it’s not just about apps, either.
Rather, it’s an understanding that mobile is now the primary interface between people and the digital world … and the digital world is becoming a larger and larger portion of our existence, period. It’s a determination to meet customers where they are: to use apps where appropriate, mobile web where it makes sense, integrations into other mobile properties when opportunities present themselves, and desktop when the task demands.
Mobile is not a channel
Email is a channel. Social is a channel. Apps are a channel, as is web, whether mobile or desktop. Display advertising could be considered a channel, and search marketing another.
Outdoor marketing, webinars, events, sales, trade shows — these could all be considered channels.
Mobile, on the other hand, is not a channel. Mobile is where these channels live.
Recent research from CITI indicates that 68% of our digital media time is spent on mobile. That means we’re using apps, sure, but it also means we’re watching video, messaging friends, reading and composing email, and surfing the web … on mobile. And that 68% will be 75% next year, 78% the year after, and so on as it grows.
MobileBest is the path to growth
At a recent conference, Seth Godin said that “all the billion-dollar brands of the last decade have a personal one-to-one connection with their customers.”
Those billion-dollar brands include Facebook, Airbnb, Warby Parker, Zappos, PayPal, and Instagram. A quick look at Fortune’s Unicorn List shows similar names: Uber, Snapchat, Flipkart, Didi Kuaidi (China’s Uber), and Pinterest.
How does a company have a one-to-one connection with their customers at scale?
Via mobile: either in-app, or in authenticated, logged-in mobile web.
The most personal computing device of all is the phone, and the phone is the device that’s never more than 3 feet from most people most of the time. The brands that walk alongside their customers and live in their customers’ purses know the most about their customers, have the deepest engagement with them, and the largest share of wallet.
Few companies are fully prepared
In spite of the massive opportunity mobile represents, many companies are not prepared, and not preparing fast enough. According to an Adobe study of 4,000 marketing pros, only 20% of companies currently have a mobile marketing strategy for the coming year.
That’s in spite of the fact that 63% of companies in the Adobe study think the quality of customer experience on mobile is more critical than on desktop … and in spite of the fact that almost half of their digital traffic now comes from mobile.
In addition, when TUNE asked a thousand marketers in March of 2017 if they were able to measure and manage all the data on how prospects and customers interact with their brand, only 8% said yes.
Today, every company is a tech company
There used to be technology companies and non-technology companies. Today, almost every company is a tech company, or it’s not in business for long.
Five of the top six companies by market capitalization are currently “tech companies.”
- Alphabet (Google)
- Berkshire Hathaway
But as IBM’s Rob Thomas says, “With the emergence of cloud, digital, machine learning, and analytics … the traditional business models, cash flows, and unit economics are under pressure.”
AngelList’s Naval Ravikant puts it well: “Competing without software is like competing without electricity.”
With the 6 billion global smartphones marker within sight, and the vast majority of human culture moving to digital storage and mobile-centric transmission, we are solidly in the data era. And that has implications.
“This is the end of ‘tech companies.’ The era of ‘tech companies’ is over; there are only ‘companies,’ steeped in technology, that will survive.”
– Rob Thomas, General Manager, IBM Analytics
Becoming MobileBest: How brands can achieve it
Understand the customer journey
Every brand needs a marketing system of record.
Customers are spending almost three quarters of their digital media time on mobile. They’re time-shifting TV and watching Netflix. And they’re still using laptops during the day for work, or for more in-depth product research at home.
Globally, the crossover happened late last year. And it hasn’t slowed down.
Marketing executives need to understand the customer journey in a complex, mobile, multi-device, and multi-platform world. Customers may use your app, or they may visit your mobile-friendly website, or they may reach out via a messaging app. In fact, they’re likely to do all three. They expect you to know them, be responsive to them, and be able to serve them in a contextually rich way, however they choose to connect.
How do you do that?
Via a marketing system of record that measures and manages all the data associated with both prospect and customer connections to your brand.
Here’s how Liz Miller, Senior Vice President of the CMO Council, puts it:
|“We need that open-stack umbrella that will bring all these points into convergence … this is the biggest thing in the next 12 months.
It’s a new category of stack, customer technology, the revtech stack. I have my marketing operations, I have my advertising, now I have to look at revenue … .
How do I take all my marketing and advertising, and see how it all turns into revenue, in unified metrics and measurement, with real-time data.”
Liz Miller is SVP Marketing for the CMO Council, and was formerly SVP at GlobalFluency
Mobile time and activity is only increasing. Platform, media, and messaging channel complexity is following.
Build for your customer
Know when to use apps. Know when to use web.
Understanding the customer journey is step one. Building for it is step two.
In mature markets like Europe and the U.S., the app gold rush is over. In fact, it probably peaked in late 2014 — an Adobe report suggests that from 2015 on app install velocity has slowed 5% in Europe, and a staggering 38% in the U.S. It is, of course, very important to contextualize that data: it’s from just 1,000 apps, and Adobe customers are likely to be enterprise companies or big brands.
In other words, it’s not representative.
At the same time, mobile web traffic to those big company websites has jumped considerably: 156% in Europe, and 69% in the U.S.
Apps are still desperately important because there is no other medium available that can deliver customer insights, customer engagement, and customer share-of-wallet the way apps can. There are also very few other ways to provide instant and real-time updates to your customers on a one-to-one basis.
Apps are for your most engaged customers
As the top mobile marketer at GameSpot told me, his mobile-app-using customers are more valuable than top level customers in the company’s loyalty program.
But not everyone is going to install an app for every brand they do business with. In fact, very few will.
So your mobile web experience needs to be top-notch. New technologies such as Google’s Android Instant Apps and Progressive Web Apps are increasingly good options, and Progressive Web Apps now allow for deep integration into Android, including the opportunity to deliver push notifications and to store some data locally for native-like speed and experience.
Mobile web is for prospects, casual customers … and some loyalists.
Three years ago, mobile web was a poor third cousin twice removed of the mobile app: under-powered, unappealing, and neglected. Today it’s clear that web is top-of-funnel, where app is bottom-of-funnel. Web is discovery; app is loyalty. But the web is working its way up, and we’re seeing more customers who prefer to go web-exclusive.
Apps? Yes. Mobile web? You bet.
Experiment and do the best thing for your customers, regardless of the medium? Absolutely.
This is what Scott Brinker has to say about web versus apps:
|“In aggregate it almost doesn’t matter.
What touchpoints are going to be best in context of a specific company and its customers is the question.
And the choices will be more than just web and mobile apps … e.g., conversational user interfaces.”
Scott Brinker is “Chief Martec” as well as CTO and co-founder of Ion Interactive
Beat the competition
Be easier than the competition. Be more friendly.
Beating the competition is the goal. Ultimately, everything you’ve done to build a unique brand plays to your advantage. Everything you’ve done to differentiate your product boosts your appeal.
Becoming MobileBest is about using those advantages while:
- Being easier to do business with
- Over-indexing on customer centricity
- Getting one-on-one at scale with your customers
Brands can achieve all of these goals by meeting customers where they are: on mobile.
That might mean an app, for your most dedicated customers. That might mean mobile web. It could be an Alexa Skill or a Google Action, excellent voice-first options for helping customers get information and manage services in their homes. It could be via a Siri integration, ensuring that customers can speak their requests to a friendly voice wherever they are.
Easier. Customer-centric. One-on-one.
In the first part of this report, we saw how companies that are mobile leaders improve valuations by 8-15% more than mobile laggards. We also saw that companies that are the best of the best in mobile are almost twice as likely to be extremely successful financially as well, while the worst have only a 20% chance.
There are many things a company needs to be to be successful. Today, mobile is clearly one of them.
Fortune 1000 companies by key financials
|Rank||Company||Industry||6-month gain/loss: Feb 2016||6-month gain/loss: June 2016||12-month gain/loss: Oct 2016|
|1||Wal-Mart Stores||General Merchandisers||-9.39%||17.58%||16.18%|
|2||Exxon Mobil||Petroleum Refining||-4.05%||10.33%||5.15%|
|4||Berkshire Hathaway||Insurance: Property and Casualty (Stock)||-10.56%||6.29%||7.52%|
|5||Apple||Computers, Office Equipment||-22.55%||-14.82%||4.95%|
|6||General Motors||Motor Vehicles and Parts||-5.41%||-13.75%||-3.35%|
|7||Phillips 66||Petroleum Refining||-1.61%||-12.13%||-4.48%|
|8||General Electric||Diversified Financials||8.21%||-0.79%||0.00%|
|9||Ford Motor||Motor Vehicles and Parts||-18.35%||-7.43%||-21.30%|
|10||CVS Health||Food and Drug Stores||-14.43%||2.45%||-15.46%|
|11||McKesson||Wholesalers: Health Care||-24.53%||4.79%||-17.53%|
|13||Valero Energy||Petroleum Refining||3.25%||-25.19%||-12.56%|
|14||UnitedHealth Group||Health Care: Insurance and Managed Care||-3.28%||17.19%||21.17%|
|16||AmerisourceBergen||Wholesalers: Health Care||-16.07%||-25.21%||-15.82%|
|17||Fannie Mae||Diversified Financials||-42.57%||11.00%||-30.40%|
|18||Costco Wholesale||Specialty Retailers: Other||3.08%||-8.86%||-2.03%|
|19||Hewlett-Packard||Computers, Office Equipment||-67.97%||4.44%||-52.15%|
|20||Kroger||Food and Drug Stores||-3.06%||-6.05%||-17.98%|
|21||J.P. Morgan Chase & Co.||Commercial Banks||-16.22%||-2.59%||9.70%|
|22||Express Scripts Holding||Health Care: Pharmacy and Other Services||-20.92%||-12.55%||-19.26%|
|23||Bank of America Corp.||Commercial Banks||-24.22%||-14.87%||3.29%|
|24||International Business Machines||Information Technology Services||-23.36%||10.36%||-0.51%|
|25||Marathon Petroleum||Petroleum Refining||-26.21%||-40.05%||-13.77%|
|26||Cardinal Health||Wholesalers: Health Care||-0.70%||-10.49%||-6.23%|
|27||Boeing||Aerospace and Defense||-17.67%||-12.06%||-1.51%|
|29||Amazon||Internet Services and Retailing||11.65%||5.79%||43.49%|
|30||Wells Fargo||Commercial Banks||-15.94%||-8.21%||-14.71%|
|32||Procter & Gamble||Household and Personal Products||-1.26%||7.56%||12.60%|
|33||Home Depot||Specialty Retailers: Other||8.70%||-0.60%||3.14%|
|34||Archer Daniels Midland||Food Production||-28.73%||18.57%||-7.90%|
|35||Walgreens Boots Alliance||Food and Drug Stores||-15.01%||-8.53%||-7.45%|
|37||Johnson & Johnson||Pharmaceuticals||3.97%||10.44%||-1.24%|
|38||Anthem||Health Care: Insurance and Managed Care||-8.68%||-0.39%||-23.53%|
|39||MetLife||Insurance: Life, Health (stock)||-22.03%||-10.18%||-1.03%|
|40||Internet Services and Retailing||11.50%||-3.16%||18.47%|
|41||State Farm Insurance Cos.||Insurance: Property and Casualty (Mutual)||Private Company|
|42||Freddie Mac||Diversified Financials||-41.18%||2.44%||-32.24%|
|44||PepsiCo||Food Consumer Products||0.69%||1.21%||5.94%|
|45||United Technologies||Aerospace and Defense||-12.36%||4.04%||6.10%|
|46||American International Group||Insurance: Property and Casualty (Stock)||-12.89%||-8.42%||0.00%|
|47||United Parcel Service||Mail, Package, and Freight Delivery||-4.50%||-1.15%||3.08%|
|49||Aetna||Health Care: Insurance and Managed Care||-6.90%||8.83%||-1.52%|
|50||Lowe’s||Specialty Retailers: Other||4.65%||3.89%||-2.91%|
|51||ConocoPhillips||Mining, Crude-Oil Production||-31.55%||-17.11%||-24.78%|
|52||Intel||Semiconductors and Other Electronic Components||5.91%||8.39%||6.39%|
|53||Energy Transfer Equity||Pipelines||-69.10%||37.65%||-29.64%|
|54||Caterpillar||Construction and Farm Machinery||-22.68%||1.04%||23.91%|
|55||Prudential Financial||Insurance: Life, Health (stock)||-21.33%||-7.81%||4.89%|
|58||Humana||Health Care: Insurance and Managed Care||-10.74%||2.87%||-4.57%|
|59||Enterprise Products Partners||Pipelines||-23.56%||7.72%||-7.37%|
|60||Cisco Systems||Network and Other Communications Equipment||-16.31%||5.86%||6.73%|
|61||Sysco||Wholesalers: Food and Grocery||9.03%||17.09%||14.59%|
|62||Ingram Micro||Wholesalers: Electronics and Office Equipment||15.99%||12.67%||24.85%|
|64||Lockheed Martin||Aerospace and Defense||4.72%||6.28%||9.89%|
|65||FedEx||Mail, Package, and Freight Delivery||-20.89%||0.24%||11.62%|
|66||Johnson Controls||Motor Vehicles and Parts||-19.48%||-3.50%||20.83%|
|67||Plains GP Holdings||Pipelines||-68.53%||-22.95%||-29.03%|
|68||World Fuel Services||Wholesalers: Diversified||-18.61%||5.23%||18.12%|
|70||American Airlines Group||Airlines||-67.38%||-24.08%||-8.72%|
|72||Best Buy||Specialty Retailers: Other||-12.51%||1.75%||13.72%|
|73||Delta Air Lines||Airlines||4.58%||-8.53%||-16.16%|
|74||Honeywell International||Electronics, Electrical Equip.||-4.15%||9.87%||12.31%|
|75||HCA Holdings||Health Care: Medical Facilities||-27.87%||11.39%||12.08%|
|76||Goldman Sachs Group||Commercial Banks||-24.37%||-16.24%||-5.70%|
|78||Liberty Mutual Insurance Group||Insurance: Property and Casualty (Stock)||Private company|
|79||United Continental Holdings||Airlines||-15.40%||-20.49%||-0.59%|
|80||New York Life Insurance||Insurance: Life, Health (Mutual)||Private company|
|82||Morgan Stanley||Commercial Banks||-33.80%||-18.50%||-1.47%|
|83||Tyson Foods||Food Production||22.59%||28.72%||53.51%|
|84||Safeway||Food and Drug Stores||0.95%||0.06%||0.06%|
|85||Nationwide||Insurance: Property and Casualty (Mutual)||Private company|
|86||Deere||Construction and Farm Machinery||-19.25%||1.78%||13.74%|
|88||American Express||Commercial Banks||-25.96%||-8.81%||-12.73%|
|89||Allstate||Insurance: Property and Casualty (Stock)||-14.59%||7.65%||10.36%|
|90||Cigna||Health Care: Insurance and Managed Care||-9.74%||-4.79%||-11.77%|
|91||Mondelez International||Food Consumer Products||-2.40%||0.81%||-7.94%|
|92||TIAA-CREF||Insurance: Life, Health (Mutual)||Private company|
|93||INTL FCStone||Diversified Financials||-8.06%||-21.15%||24.55%|
|94||Massachusetts Mutual Life Insurance||Insurance: Life, Health (Mutual)||Private company|
|95||DirecTV||Telecommunications||-0.22%||-0.22%||Data Not Available|
|96||Halliburton||Oil and Gas Equipment, Services||-29.50%||8.80%||28.09%|
|97||Twenty-First Century Fox||Entertainment||-18.75%||-2.06%||-12.38%|
|99||Sears Holdings||General Merchandisers||-20.03%||-39.95%||-51.42%|
|100||General Dynamics||Aerospace and Defense||-8.76%||-1.66%||5.98%|
|101||Publix Super Markets||Food and Drug Stores||3559.00%||Not Publicly Traded|
|102||Philip Morris International||Tobacco||2.74%||13.46%||9.72%|
|103||TJX||Specialty Retailers: Apparel||3.34%||7.42%||1.46%|
|107||Tech Data||Wholesalers: Electronics and Office Equipment||13.47%||7.25%||9.11%|
|108||Avnet||Wholesalers: Electronics and Office Equipment||0.66%||-10.72%||-6.60%|
|109||Northwestern Mutual||Insurance: Life, Health (Mutual)||Not Publicly Traded|
|111||Exelon||Utilities: Gas and Electric||-8.29%||24.22%||6.70%|
|112||Travelers Cos.||Insurance: Property and Casualty (Stock)||-2.30%||-0.58%||2.31%|
|113||Qualcomm||Network and Other Communications Equipment||-22.52%||13.86%||13.39%|
|114||International Paper||Packaging, Containers||-31.16%||0.57%||11.56%|
|115||Occidental Petroleum||Mining, Crude-Oil Production||-3.82%||1.28%||0.51%|
|116||Duke Energy||Utilities: Gas and Electric||-1.15%||15.51%||6.02%|
|117||Rite Aid||Food and Drug Stores||-9.90%||-1.53%||11.39%|
|119||Baker Hughes||Oil and Gas Equipment, Services||-30.59%||-12.77%||-2.75%|
|120||Emerson Electric||Electronics, Electrical Equip.||-15.32%||3.78%||10.69%|
|122||United Services Automobile Assn.||Insurance: Property and Casualty (Stock)||Not Publicly Traded|
|124||Northrop Grumman||Aerospace and Defense||10.75%||13.80%||23.43%|
|126||Capital One Financial||Commercial Banks||-19.02%||-6.54%||0.29%|
|127||National Oilwell Varco||Oil and Gas Equipment, Services||-27.76%||-12.66%||-6.17%|
|128||US Foods||Wholesalers: Food and Grocery||-7.99%|
|129||Raytheon||Aerospace and Defense||13.34%||2.71%||22.85%|
|130||Time Warner Cable||Telecommunications||-4.66%||13.12%||11.05%|
|131||Arrow Electronics||Wholesalers: Electronics and Office Equipment||-6.33%||12.91%||5.15%|
|132||Aflac||Insurance: Life, Health (stock)||-6.78%||6.52%||13.11%|
|133||Staples||Specialty Retailers: Other||-36.45%||-29.24%||-39.92%|
|134||Abbott Laboratories||Medical Products and Equipment||-21.11%||-13.47%||-4.07%|
|135||Community Health Systems||Health Care: Medical Facilities||-61.34%||-55.63%||-75.26%|
|137||Freeport-McMoRan||Mining, Crude-Oil Production||-65.83%||37.53%||-19.29%|
|138||U.S. Bancorp||Commercial Banks||-12.68%||-2.19%||7.55%|
|140||Kimberly-Clark||Household and Personal Products||11.12%||6.29%||1.96%|
|142||Chesapeake Energy||Mining, Crude-Oil Production||-58.84%||-20.91%||-20.48%|
|143||Xerox||Information Technology Services||-12.48%||-7.53%||-7.39%|
|147||Danaher||Scientific, Photographic and Control Equipment||15.93%||2.13%||-9.86%|
|148||Whirlpool||Electronics, Electrical Equip.||-22.63%||5.00%||6.64%|
|149||PBF Energy||Petroleum Refining||15.38%||-35.73%||-37.08%|
|152||Devon Energy||Mining, Crude-Oil Production||-48.39%||-19.99%||-8.06%|
|153||Progressive||Insurance: Property and Casualty (Stock)||-1.35%||6.84%||-1.97%|
|154||Cummins||Construction and Farm Machinery||-31.35%||13.54%||16.49%|
|155||Icahn Enterprises||Petroleum Refining||-32.19%||-27.86%||-39.17%|
|156||AutoNation||Automotive Retailing, Services||-23.73%||-21.50%||-23.52%|
|158||Paccar||Motor Vehicles and Parts||-26.48%||7.31%||7.54%|
|159||Dollar General||General Merchandisers||-6.24%||38.19%||1.16%|
|160||Hartford Financial Services Group||Insurance: Property and Casualty (Stock)||-15.75%||-0.77%||-9.67%|
|162||Anadarko Petroleum||Mining, Crude-Oil Production||-50.36%||-15.14%||-13.42%|
|163||Southern||Utilities: Gas and Electric||9.46%||10.27%||9.32%|
|164||Supervalu||Food and Drug Stores||-43.84%||-33.29%||-37.41%|
|165||Kraft Foods Group||Food Consumer Products||5.48%||5.48%||5.78%|
|166||Goodyear Tire & Rubber||Motor Vehicles and Parts||-1.64%||-20.17%||-3.30%|
|167||EOG Resources||Mining, Crude-Oil Production||-8.42%||-0.55%||7.29%|
|170||Tenet Healthcare||Health Care: Medical Facilities||-54.70%||-15.40%||-34.40%|
|171||General Mills||Food Consumer Products||-3.16%||7.62%||6.62%|
|172||eBay||Internet Services and Retailing||-5.60%||-16.49%||18.37%|
|173||ConAgra Foods||Food Consumer Products||-9.26%||8.72%||15.16%|
|174||Lear||Motor Vehicles and Parts||2.57%||-6.07%||-1.20%|
|175||TRW Automotive Holdings||Motor Vehicles and Parts||0.51%||0.52%||Not Publicly Traded|
|176||United States Steel||Metals||-60.30%||77.97%||58.49%|
|177||Penske Automotive Group||Automotive Retailing, Services||-32.84%||-16.32%||-14.27%|
|178||AES||Utilities: Gas and Electric||-30.32%||11.21%||11.50%|
|179||Colgate-Palmolive||Household and Personal Products||-4.21%||6.05%||5.66%|
|180||Global Partners||Wholesalers: Diversified||4.29%||-46.21%||-52.60%|
|181||Thermo Fisher Scientific||Scientific, Photographic and Control Equipment||-2.78%||8.70%||19.19%|
|182||PG&E Corp.||Utilities: Gas and Electric||1.22%||12.79%||11.62%|
|183||NextEra Energy||Utilities: Gas and Electric||3.20%||20.60%||19.34%|
|184||American Electric Power||Utilities: Gas and Electric||4.75%||14.96%||6.73%|
|185||Baxter International||Medical Products and Equipment||-2.92%||14.94%||42.04%|
|186||Centene||Health Care: Insurance and Managed Care||-13.11%||5.23%||6.88%|
|188||Gap||Specialty Retailers: Apparel||-34.29%||-33.77%||-0.83%|
|189||Bank of New York Mellon Corp.||Commercial Banks||-15.11%||-3.67%||6.32%|
|190||Micron Technology||Semiconductors and Other Electronic Components||-41.11%||-20.89%||-8.43%|
|191||Jabil Circuit||Semiconductors and Other Electronic Components||0.26%||-25.27%||-5.98%|
|192||PNC Financial Services Group||Commercial Banks||-12.81%||-5.49%||6.06%|
|194||Office Depot||Specialty Retailers: Other||-33.62%||47.70%||-54.28%|
|199||Genuine Parts||Wholesalers: Diversified||-5.23%||6.80%||8.78%|
|200||Omnicom Group||Advertising, Marketing||0.21%||12.12%||10.49%|
|201||Illinois Tool Works||Industrial Machinery||-4.49%||13.03%||34.08%|
|202||Murphy USA||Specialty Retailers: Other||3.54%||13.06%||23.16%|
|203||Land O’Lakes||Food Consumer Products||Not Traded Publicly|
|204||Western Refining||Petroleum Refining||-27.37%||-52.52%||-33.11%|
|205||Western Digital||Computer Peripherals||-41.42%||-27.12%||-33.26%|
|206||FirstEnergy||Utilities: Gas and Electric||-0.65%||4.27%||2.12%|
|207||Aramark||Diversified Outsourcing Services||2.08%||0.24%||18.68%|
|209||Las Vegas Sands||Hotels, Casinos, Resorts||-23.89%||4.22%||14.96%|
|210||Kellogg||Food Consumer Products||11.41%||7.54%||6.52%|
|211||Loews||Insurance: Property and Casualty (Stock)||-6.17%||7.77%||12.77%|
|214||Whole Foods Market||Food and Drug Stores||-27.81%||8.91%||-17.01%|
|215||Chubb||Insurance: Property and Casualty (Stock)||-11.74%||10.55%||11.89%|
|216||Health Net||Health Care: Insurance and Managed Care||-1.05%||5.18%||6.35%|
|217||Waste Management||Waste Management||6.44%||13.74%||18.61%|
|218||Apache||Mining, Crude-Oil Production||-15.64%||17.93%||33.68%|
|219||Textron||Aerospace and Defense||-8.22%||-11.56%||-0.46%|
|220||Synnex||Wholesalers: Electronics and Office Equipment||10.57%||-4.85%||13.57%|
|221||Marriott International||Hotels, Casinos, Resorts||-17.47%||-7.23%||-9.06%|
|223||Lincoln National||Insurance: Life, Health (stock)||-31.61%||-15.98%||-3.21%|
|225||C.H. Robinson Worldwide||Transportation and Logistics||-0.37%||9.18%||-4.03%|
|226||Edison International||Utilities: Gas and Electric||2.85%||5.23%||10.30%|
|227||Marathon Oil||Mining, Crude-Oil Production||-56.31%||-26.03%||-24.07%|
|228||Yum Brands||Food Services||-18.75%||13.20%||20.52%|
|229||Computer Sciences||Information Technology Services||-52.30%||-28.24%||-13.73%|
|231||DaVita HealthCare Partners||Health Care: Medical Facilities||-15.05%||3.67%||-20.31%|
|232||CarMax||Automotive Retailing, Services||-26.90%||-6.65%||-10.91%|
|233||Texas Instruments||Semiconductors and Other Electronic Components||2.28%||6.03%||33.10%|
|234||WellCare Health Plans||Health Care: Insurance and Managed Care||-4.80%||21.30%||31.39%|
|235||Marsh & McLennan||Diversified Financials||-10.85%||19.03%||20.52%|
|236||Consolidated Edison||Utilities: Gas and Electric||10.26%||16.93%||9.18%|
|238||Visa||Financial Data Services||-2.34%||-0.23%||8.36%|
|239||Jacobs Engineering Group||Engineering, Construction||-5.68%||15.37%||28.56%|
|241||Entergy||Utilities: Gas and Electric||-1.55%||14.33%||7.03%|
|242||Internet Services and Retailing||2.49%||13.21%||35.40%|
|243||Dominion Resources||Utilities: Gas and Electric||1.65%||-14.82%||-0.41%|
|244||Leucadia National||Food Production||-30.07%||0.05%||-8.44%|
|245||Toys “R” Us||Specialty Retailers: Other||Not Traded Publicly|
|246||DTE Energy||Utilities: Gas and Electric||3.83%||12.50%||11.28%|
|247||Ameriprise Financial||Diversified Financials||-24.63%||-10.56%||-12.55%|
|250||J.C. Penney||General Merchandisers||-16.87%||-4.26%||-8.11%|
|251||Automatic Data Processing||Diversified Outsourcing Services||1.08%||1.56%||0.03%|
|252||L-3 Communications||Aerospace and Defense||-7.24%||10.78%||32.62%|
|253||CDW||Information Technology Services||14.47%||-4.96%||0.80%|
|254||Guardian Life Ins. Co. of America||Insurance: Life, Health (Mutual)||Not traded publicly|
|255||Xcel Energy||Utilities: Gas and Electric||10.77%||14.79%||9.66%|
|257||PPL||Utilities: Gas and Electric||8.89%||14.95%||-3.31%|
|258||R.R. Donnelley & Sons||Publishing, Printing||-20.04%||0.43%||-61.44%|
|260||Bed Bath & Beyond||Specialty Retailers: Other||-33.66%||-19.66%||-30.61|
|261||Stanley Black & Decker||Home Equipment, Furnishings||-8.41%||3.75%||21.52%|
|262||L Brands||Specialty Retailers: Apparel||17.14%||-29.76%||-25.12%|
|263||Liberty Interactive||Internet Services and Retailing||-10.61%||0.97%||-32.52%|
|264||Farmers Insurance Exchange||Insurance: Property and Casualty (Mutual)||Not traded publicly|
|265||First Data||Financial Data Services||-17.02%||-24.69%||-13.12%|
|268||Voya Financial||Insurance: Life, Health (stock)||-34.82%||-18.17%||-22.34%|
|269||Ross Stores||Specialty Retailers: Apparel||3.86%||2.39%||26.04%|
|270||Sempra Energy||Utilities: Gas and Electric||-8.76%||5.71%||3.19%|
|271||Estée Lauder||Household and Personal Products||-4.47%||7.83%||2.05%|
|272||H.J. Heinz||Food Consumer Products||13.61%|
|273||Reinsurance Group of America||Insurance: Life, Health (stock)||-17.04%||6.94%||15.70%|
|274||Public Service Enterprise Group||Utilities: Gas and Electric||-1.57%||13.83%||-5.80%|
|275||Cameron International||Oil and Gas Equipment, Services||23.25%||-2.98%||0.92%|
|276||Navistar International||Motor Vehicles and Parts||-60.25%||-23.62%||66.40%|
|277||CST Brands||Specialty Retailers: Other||-3.00%||2.08%||37.75%|
|278||State Street Corp.||Commercial Banks||-27.53%||-13.01%||3.46%|
|279||Unum Group||Insurance: Life, Health (stock)||-26.06%||0.08%||8.80%|
|280||Hilton Worldwide Holdings||Hotels, Casinos, Resorts||-31.36%||-10.93%||-5.41%|
|281||Family Dollar Stores||General Merchandisers||1.53%||0.00%||1.04%|
|282||Principal Financial||Insurance: Life, Health (stock)||-30.35%||-13.63%||7.54%|
|283||Reliance Steel & Aluminum||Metals||-9.97%||25.96%||17.30%|
|284||Air Products & Chemicals||Chemicals||-8.96%||3.74%||-3.18%|
|285||Assurant||Insurance: Property and Casualty (Stock)||8.89%||2.70%||3.42%|
|286||Peter Kiewit Sons’||Engineering, Construction||Not traded publicly|
|287||Henry Schein||Wholesalers: Health Care||1.25%||10.96%||5.32|
|288||Cognizant Technology Solutions||Information Technology Services||1.74%||-3.51%||-23.41%|
|289||MGM Resorts International||Hotels, Casinos, Resorts||10.51%||0.07%||21.11%|
|290||W.W. Grainger||Wholesalers: Diversified||-18.56%||13.10%||-1.87%|
|291||Group 1 Automotive||Automotive Retailing, Services||-38.42%||-26.44%||-32.45%|
|292||BB&T Corp.||Commercial Banks||-21.65%||-5.95%||6.33%|
|293||Rock-Tenn||Packaging, Containers||-1.54%||-1.54%||Not traded publicly|
|294||Advance Auto Parts||Specialty Retailers: Other||-9.02%||-5.17%||-25.61%|
|295||Ally Financial||Commercial Banks||-27.94%||-10.02%||-5.56%|
|296||AGCO||Construction and Farm Machinery||-10.68%||1.29%||15.98%|
|297||Corning||Network and Other Communications Equipment||-4.01%||9.33%||41.03%|
|299||NGL Energy Partners||Wholesalers: Diversified||-55.28%||-17.20%||-4.54%|
|300||Stryker||Medical Products and Equipment||-4.90%||13.95%||13.68%|
|301||Molina Healthcare||Health Care: Insurance and Managed Care||-18.91%||-21.65%||-13.77%|
|302||Precision Castparts||Aerospace and Defense||24.46%||1.44%||1.54%|
|303||Discover Financial Services||Commercial Banks||-11.98%||-0.12%||-0.63%|
|304||Genworth Financial||Insurance: Life, Health (stock)||-67.94%||-26.16%||2.96%|
|306||Dean Foods||Food Consumer Products||14.85%||-2.37%||-9.43%|
|307||AutoZone||Specialty Retailers: Other||10.43%||-2.56%||0.97%|
|308||MasterCard||Financial Data Services||-8.25%||-1.55%||5.34%|
|309||Owens & Minor||Wholesalers: Health Care||0.94%||-4.88%||-4.39%|
|310||Hormel Foods||Food Consumer Products||34.59%||-7.28%||14.45%|
|311||GameStop||Specialty Retailers: Other||-41.59%||-19.99%||-43.75%|
|312||Autoliv||Motor Vehicles and Parts||14.06%||-1.12%||-13.09%|
|313||CenterPoint Energy||Utilities: Gas and Electric||-5.03%||32.41%||21.50%|
|314||Fidelity National Financial||Insurance: Property and Casualty (Stock)||-20.18%||-3.73%||1.59%|
|315||Sonic Automotive||Automotive Retailing, Services||-18.99%||-28.38%||-17.61%|
|316||HD Supply Holdings||Wholesalers: Diversified||-24.75%||9.32%||10.54%|
|317||Charter Communications||Telecommunications||-6.47%||17.48%||Not publicly traded|
|318||Crown Holdings||Packaging, Containers||-10.09%||1.00%||5.66%|
|319||Applied Materials||Semiconductors and Other Electronic Components||-0.12%||31.26%||79.60%|
|321||CBRE Group||Real Estate||-26.17%||-20.84%||-19.05%|
|322||Avon Products||Household and Personal Products||-44.19%||11.88%||81.72%|
|323||Republic Services||Waste Management||2.43%||9.56%||16.58%|
|324||Universal Health Services||Health Care: Medical Facilities||-20.63%||8.11%||-3.82%|
|325||Darden Restaurants||Food Services||-14.45%||18.28%||-3.18%|
|327||SunTrust Banks||Commercial Banks||-19.92%||0.69%||14.12%|
|328||Caesars Entertainment||Hotels, Casinos, Resorts||33.26%||-8.78%||-10.56%|
|330||Dollar Tree||Specialty Retailers: Other||1.13%||18.46%||19.30%|
|331||News Corp.||Publishing, Printing||-13.86%||-16.42%||-8.09%|
|333||Thrivent Financial for Lutherans||Insurance: Life, Health (Mutual)||Not publicly traded|
|334||Masco||Home Equipment, Furnishings||9.84%||7.83%||25.25%|
|336||Avis||Automotive Retailing, Services||-32.18%||-26.08%||-37.04%|
|338||Becton Dickinson||Medical Products and Equipment||-1.22%||10.38%||23.47%|
|339||Priceline||Internet Services and Retailing||-9.24%||2.25%||9.79%|
|340||Broadcom||Semiconductors and Other Electronic Components||5.71%||0.09%||25.60%|
|341||Tenneco||Motor Vehicles and Parts||-23.33%||2.44%||13.84%|
|342||Campbell Soup||Food Consumer Products||14.15%||15.24%||7.72%|
|344||Visteon||Motor Vehicles and Parts||-31.38%||37.91%||-36.95%|
|345||Delek US Holdings||Petroleum Refining||-54.12%||50.94%||-35.50%|
|347||BorgWarner||Motor Vehicles and Parts||-43.47%||-21.46%||-20.28%|
|348||Jarden||Home Equipment, Furnishings||-4.11%||25.92%||Acquired|
|350||Murphy Oil||Mining, Crude-Oil Production||-46.60%||8.03%||0.90%|
|352||Core-Mark Holding||Wholesalers: Food and Grocery||34.57%||-1.45%||-8.05%|
|355||Weyerhaeuser||Forest and Paper Products||-17.32%||2.75%||6.36%|
|357||FMC Technologies||Oil and Gas Equipment, Services||-26.45%||-19.11%||-2.43%|
|358||American Family Insurance Group||Insurance: Property and Casualty (Stock)||Not traded publicly|
|359||SpartanNash||Wholesalers: Food and Grocery||-37.50%||22.56%||0.84%|
|360||WESCO International||Wholesalers: Diversified||-39.04%||21.95%||25.88%|
|361||Quanta Services||Engineering, Construction||-32.82%||8.93%||50.85%|
|363||Motorola Solutions||Network and Other Communications Equipment||9.96%||-3.50%||6.30%|
|365||TravelCenters of America||Specialty Retailers: Other||-52.27%||-29.17%||-34.01%|
|366||Sealed Air||Packaging, Containers||-19.96%||3.51%||-10.93%|
|367||Eversource Energy||Utilities: Gas and Electric||9.44%||8.87%||3.37%|
|368||Coca-Cola Enterprises||Beverages||2.27%||-0.02%||Not traded publicly|
|372||Interpublic Group||Advertising, Marketing||7.45%||2.42%||5.62%|
|373||Blackstone Group||Diversified Financials||-11.97%||-13.58%||-30.27%|
|375||Quest Diagnostics||Health Care: Pharmacy and Other Services||-7.99%||12.26%||28.04%|
|376||Hershey||Food Consumer Products||-5.96%||6.44%||0.08%|
|377||Terex||Construction and Farm Machinery||5.94%||5.40%||32.83%|
|378||Boston Scientific||Medical Products and Equipment||0.12%||23.19%||33.68%|
|379||Newmont Mining||Mining, Crude-Oil Production||11.21%||83.78%||91.42%|
|380||Allergan||Pharmaceuticals||Not traded publicly|
|381||O’Reilly Automotive||Specialty Retailers: Other||4.08%||-0.83%||8.47%|
|382||Casey’s General Stores||Specialty Retailers: Other||20.39%||1.34%||7.48%|
|383||CMS Energy||Utilities: Gas and Electric||12.44%||18.25%||13.11%|
|384||Foot Locker||Specialty Retailers: Apparel||-3.97%||-16.94%||-3.04%|
|385||W.R. Berkley||Insurance: Property and Casualty (Stock)||-13.02%||1.85%||0.18%|
|386||PetSmart||Specialty Retailers: Other||0.58%||0.58%||0.57%|
|387||Pacific Life||Insurance: Life, Health (stock)||Not traded publicly|
|389||Agilent Technologies||Scientific, Photographic and Control Equipment||-5.78%||19.16%||27.36%|
|390||Huntington Ingalls Industries||Aerospace and Defense||8.88%||16.49%||46.54%|
|391||Mutual of Omaha Insurance||Insurance: Life, Health (stock)||Not traded publicly|
|392||Live Nation Entertainment||Entertainment||-12.81%||-5.66%||6.60%|
|393||Dick’s Sporting Goods||Specialty Retailers: Other||-23.13%||8.90%||18.79%|
|394||Oshkosh||Motor Vehicles and Parts||-9.07%||6.21%||37.50%|
|396||Spirit AeroSystems Holdings||Aerospace and Defense||-15.84%||-11.34%||-1.35%|
|397||United Natural Foods||Wholesalers: Food and Grocery||-29.21%||-19.81%||-24.33%|
|398||Peabody Energy||Mining, Crude-Oil Production||-73.71%||-91.33%||-53.35%|
|401||Level 3 Communications||Telecommunications||-8.93%||5.81%||-0.51%|
|402||Pantry||Specialty Retailers: Other||0.05%||0.05%||0.05%|
|404||Integrys Energy Group||Utilities: Gas and Electric||-3.30%||-3.30%||-5.86%|
|407||Ryder System||Trucking, Truck Leasing||-40.09%||4.45%||-10.45%|
|408||SanDisk||Semiconductors and Other Electronic Components||6.43%||2.15%||8.88%|
|409||Rockwell Automation||Electronics, Electrical Equip.||-18.53%||8.88%||17.94%|
|410||Dana Holding||Motor Vehicles and Parts||-37.36%||-25.28%||-12.73%|
|411||Lansing Trade Group||Wholesalers: Diversified||Not traded publicly|
|412||NCR||Computers, Office Equipment||-32.07%||12.34%||20.91%|
|413||Expeditors International of Washington||Transportation and Logistics||-0.16%||-1.66%||-0.36%|
|414||Omnicare||Health Care: Pharmacy and Other Services||2.41%||2.41%||Aquired|
|415||AK Steel Holding||Metals||-23.02%||78.26%||80.42%|
|416||Fifth Third Bancorp||Commercial Banks||-26.57%||-8.67%||11.63%|
|418||NiSource||Utilities: Gas and Electric||17.16%||25.44%||16.19%|
|420||Anixter International||Wholesalers: Diversified||-21.54%||-11.44%||-0.77%|
|421||EMCOR Group||Engineering, Construction||-2.50%||-6.05%||24.16%|
|422||Fidelity National Information Services||Financial Data Services||-4.15%||14.97%||6.62%|
|423||Barnes & Noble||Specialty Retailers: Other||-67.80%||-11.64%||-17.56%|
|425||Auto-Owners Insurance||Insurance: Property and Casualty (Mutual)||Not traded publicly|
|426||Jones Financial||Securities||Not traded publicly|
|432||Sanmina||Semiconductors and Other Electronic Components||-10.08%||14.50%||20.10%|
|433||Trinity Industries||Transportation Equipment||-23.97%||-32.88%||-11.81%|
|434||J.B. Hunt Transport Services||Trucking, Truck Leasing||-13.17%||3.97%||3.94%|
|436||Erie Insurance Group||Insurance: Property and Casualty (Stock)||Not traded publicly|
|437||Dr Pepper Snapple Group||Beverages||17.38%||1.74%||4.43%|
|438||Ameren||Utilities: Gas and Electric||10.61%||11.06%||9.91%|
|439||Mattel||Toys, Sporting Goods||14.69%||29.82%||37.09%|
|440||Laboratory Corp. of America||Health Care: Pharmacy and Other Services||-7.76%||4.85%||18.18%|
|442||Starwood Hotels & Resorts||Hotels, Casinos, Resorts||-22.58%||1.65%||14.18%|
|443||General Cable||Electronics, Electrical Equip.||-30.68%||-9.12%||-2.17%|
|444||A-Mark Precious Metals||zMiscellaneous||56.28%||1.47%||13.40%|
|445||Graybar Electric||Wholesalers: Diversified||Not traded publicly|
|446||Energy Future Holdings||Energy||Not traded publicly|
|447||HRG Group||Household and Personal Products||-16.10%||-0.43%||19.24%|
|448||MRC Global||Oil and Gas Equipment, Services||-23.90%||-2.05%||29.53%|
|450||Asbury Automotive Group||Automotive Retailing, Services||-41.57%||-26.71%||-38.93%|
|451||Packaging Corp. of America||Packaging, Containers||-28.45%||0.47%||17.59%|
|452||Windstream Holdings||Telecommunications||25.38%||35.21%||Not traded publicly|
|455||Newell Rubbermaid||Home Equipment, Furnishings||-8.11%||7.04%||22.61%|
|456||Con-way||Transportation and Logistics||32.38%||0.15%||0.89%|
|457||Calumet Specialty Products Partners||Petroleum Refining||-33.18%||-84.42%||-85.00%|
|458||Expedia||Internet Services and Retailing||-3.29%||-9.17%||0.16%|
|459||American Financial Group||Insurance: Property and Casualty (Stock)||1.05%||-1.11%||4.78%|
|460||Tractor Supply||Specialty Retailers: Other||-7.31%||5.84%||-23.80%|
|465||AGL Resources||Utilities: Gas and Electric||34.29%||4.82%||6.59%|
|466||St. Jude Medical||Medical Products and Equipment||-25.14%||22.81%||16.71%|
|467||J.M. Smucker||Food Consumer Products||16.63%||4.84%||9.16%|
|468||Western Union||Financial Data Services||-6.32%||3.67%||4.82%|
|469||Clorox||Household and Personal Products||13.48%||3.34%||-1.53%|
|470||Domtar||Forest and Paper Products||-14.34%||-6.36%||-8.79%|
|471||Kelly Services||Temporary Help||10.02%||17.37%||19.25%|
|472||Old Republic International||Insurance: Property and Casualty (Stock)||10.99%||1.58%||9.01%|
|473||Advanced Micro Devices||Semiconductors and Other Electronic Components||32.72%||97.42%||236.08%|
|474||Netflix||Specialty Retailers: Other||-10.74%||-17.65%||28.80%|
|475||Booz Allen Hamilton Holding||Information Technology Services||10.86%||-4.03%||11.91%|
|476||Quintiles Transnational Holdings||Health Care: Pharmacy and Other Services||-16.25%||-3.71%||3.42%|
|477||Wynn Resorts||Hotels, Casinos, Resorts||-34.71%||57.18%||-8.22%|
|478||Jones Lang LaSalle||Real Estate||-19.03%||-29.97%||-32.09%|
|479||Regions Financial||Commercial Banks||-23.68%||-2.95%||17.96%|
|480||CH2M Hill||Engineering, Construction||Not publicly traded|
|481||Western & Southern Financial Group||Insurance: Life, Health (Mutual)||Not publicly traded|
|482||Lithia Motors||Automotive Retailing, Services||-30.63%||-34.71%||-16.53%|
|484||Alaska Air Group||Airlines||-2.11%||-16.29%||-1.67%|
|485||Host Hotels & Resorts||Real Estate||-29.48%||-8.00%||-11.95%|
|486||Harman International Industries||Electronics, Electrical Equip.||-22.26%||-24.46%||-24.63%|
|487||Amphenol||Network and Other Communications Equipment||-11.09%||5.80%||23.73%|
|488||Realogy Holdings||Real Estate||-32.14%||-23.37%||-36.06%|
|489||Essendant||Wholesalers: Electronics and Office Equipment||-18.84%||-13.17%||-45.91%|
|491||Kindred Healthcare||Health Care: Medical Facilities||-50.65%||-9.15%||-30.09%|
|492||ARRIS Group||Network and Other Communications Equipment||-10.16%||-22.84%||Not publicly traded|
|493||Insight Enterprises||Wholesalers: Electronics and Office Equipment||-16.42%||1.91%||21.72%|
|494||Alliance Data Systems||Financial Data Services||-8.94%||-24.68%||-28.12%|
|495||LifePoint Health||Health Care: Medical Facilities||-17.26%||-8.37%||-14.47%|
|496||Pioneer Natural Resources||Mining, Crude-Oil Production||-8.07%||11.74%||33.03%|
|497||Wyndham Hotel Group||Hotels, Casinos, Resorts||-19.18%||-11.53%||-8.22%|
|498||Owens Corning||Building Materials, Glass||3.90%||9.21%||18.34%|
|499||Alleghany||Insurance: Property and Casualty (Stock)||-5.59%||-1.61%||5.34%|
|500||McGraw Hill Financial||Financial Data Services||-15.92%||15.10%||33.83%|
|501||Big Lots||Specialty Retailers: Other||10.81%||7.53%||-6.57%|
|502||Northern Tier Energy||Petroleum Refining||1.54%||21.27%||-15.70%|
|503||Hexion||Chemicals||Not publicly traded|
|504||Markel||Insurance: Property and Casualty (Stock)||-5.65%||5.20%||7.78%|
|505||Noble Energy||Mining, Crude-Oil Production||-18.69%||-1.83%||-3.67%|
|506||Leidos Holdings||Information Technology Services||26.24%||13.01%||-6.32%|
|507||Rockwell Collins||Aerospace and Defense||-3.53%||-4.76%||0.99%|
|509||Sprague Resources||Wholesalers: Diversified||-16.51%||1.76%||0.29%|
|510||YRC Worldwide||Trucking, Truck Leasing||-10.41%||-0.47%||-22.92%|
|511||Hanover Insurance Group||Insurance: Property and Casualty (Stock)||0.04%||2.79%||-3.93%|
|512||Fiserv||Financial Data Services||6.29%||9.81%||7.84%|
|514||American Tire Distributors Holdings||Wholesalers: Diversified||Not traded publicly|
|515||ABM Industries||Diversified Outsourcing Services||-8.84%||13.40%||33.17%|
|516||Sonoco Products||Packaging, Containers||-6.11%||8.90%||23.54%|
|517||Harris||Network and Other Communications Equipment||5.65%||-4.42%||18.23%|
|518||Telephone & Data Systems||Telecommunications||-18.49%||0.56%||1.94|
|519||Wisconsin Energy||Utilities: Gas and Electric||13.36%||20.57%||8.24%|
|520||Linn Energy||Mining, Crude-Oil Production||-78.58%||-93.03%||-90.40%|
|521||Raymond James Financial||Securities||-26.81%||-5.19%||12.53%|
|522||Berry Plastics Group||Packaging, Containers||-4.01%||7.53%||34.84%|
|523||SCANA||Utilities: Gas and Electric||21.63%|
|524||Regency Energy Partners (Acquired)||Oil and Gas Equipment, Services||Aquired|
|525||Cincinnati Financial||Insurance: Property and Casualty (Stock)||4.85%||13.43%||25.77%|
|526||Atmos Energy||Utilities: Gas and Electric||20.96%||15.69%||18.06%|
|527||Pepco Holdings||Utilities: Gas and Electric||0.45%||6.57%||1.7|
|529||Simon Property Group||Real Estate||0.68%||4.05%||-1.03%|
|532||Burlington Stores||Specialty Retailers: Apparel||-4.56%||23.39%||46.23%|
|533||Neiman Marcus Group||Specialty Retailers: Apparel||Not traded publicly|
|536||Continental Resources||Mining, Crude-Oil Production||-38.21%||15.13%||46.72%|
|537||Ascena Retail Group||Specialty Retailers: Apparel||-38.72%||-39.80%||-62.87%|
|539||Orbital ATK||Aerospace and Defense||27.12%||2.53%||-2.50%|
|541||Levi Strauss||Apparel||Not traded publicly|
|543||CF Industries Holdings||Chemicals||-48.93%||-38.59%||50.46%|
|544||Michaels Cos.||Specialty Retailers: Other||-14.85%||31.07%||3.24%|
|545||M&T Bank Corp.||Commercial Banks||-17.11%||-4.85%||3.17%|
|546||Rush Enterprises||Automotive Retailing, Services||-14.92%||-6.82%||-14.82%|
|548||Nexeo Solutions Holdings||Wholesalers: Diversified||-20.64%|
|549||Keurig Green Mountain||Beverages||25.25%||80.31%||Aquired|
|550||Superior Energy Services||Oil and Gas Equipment, Services||-49.45%||13.16%||17.07%|
|551||Williams-Sonoma||Specialty Retailers: Other||-36.21%||-17.10%||-38.48%|
|552||Robert Half International||Temporary Help||-16.71%||-19.91%||-26.90%|
|553||Nvidia||Semiconductors and Other Electronic Components||46.35%||46.22%||142.43%|
|554||First American Financial||Insurance: Property and Casualty (Stock)||-17.55%||-3.47%||-3.34%|
|555||Zimmer Holdings||Medical Products and Equipment||-20.46%||31.28%||29.41%|
|556||MDU Resources Group||Energy||-11.50%||25.51%||31.76%|
|557||Juniper Networks||Network and Other Communications Equipment||-3.68%||-23.92%||-22.46%|
|558||Arthur J. Gallagher||Diversified Financials||-20.97%||9.55%||14.28%|
|560||Cliffs Natural Resources||Mining, Crude-Oil Production||-38.33%||32.33%||113.88%|
|561||Yahoo||Internet Services and Retailing||-19.64%||14.81%||26.37%|
|563||Lam Research||Semiconductors and Other Electronic Components||-8.89%||6.88%||42.96%|
|566||Cintas||Diversified Outsourcing Services||-0.66%||3.35%||15.02%|
|567||Coty||Household and Personal Products||-13.26%||-9.26%||-19.33%|
|571||Northern Trust||Commercial Banks||-19.16%||-1.72%||2.71%|
|573||Tutor Perini||Engineering, Construction||-38.29%||16.29%||20.36%|
|574||Polaris Industries||Transportation Equipment||-48.54%||-18.25%||-34.49%|
|576||FM Global||Insurance: Property and Casualty (Stock)|
|579||Energizer Holdings||Household and Personal Products||-54.29%||36.16%||13.75%|
|580||Bloomin’ Brands||Food Services||-22.26%||9.88%||-9.59%|
|581||Avaya||Network and Other Communications Equipment||Not traded publicly|
|583||Hyatt Hotels||Hotels, Casinos, Resorts||-32.85%||-6.40%||1.04%|
|584||Mead Johnson Nutrition||Food Consumer Products||-22.53%||1.48%||6.32%|
|585||Activision Blizzard||Computer Software||34.84%||5.64%||30.35%|
|586||Protective Life||Insurance: Life, Health (stock)||0.40%|
|587||Envision Healthcare Holdings||Health Care: Pharmacy and Other Services||-40.49%||-13.69%||-39.09%|
|588||Fortune Brands Home & Security||Home Equipment, Furnishings||4.29%||5.97%||11.16%|
|591||LPL Financial Holdings||Securities||-31.02%||-38.09%||-20.71%|
|593||Swift Transportation||Trucking, Truck Leasing||-22.87%||-4.52%||30.01%|
|594||Alpha Natural Resources||Mining, Crude-Oil Production||24.42%||-93.70%||Delisted|
|595||Hasbro||Toys, Sporting Goods||-8.90%||15.80%||6.47%|
|596||Resolute Forest Products||Forest and Paper Products||-36.09%||-22.40%||-52.38%|
|597||Tiffany||Specialty Retailers: Other||-30.82%||-21.55%||-7.16%|
|598||McCormick||Food Consumer Products||3.06%||13.66%||13.15%|
|599||Graphic Packaging Holding||Packaging, Containers||-23.66%||-0.87%||-0.44%|
|602||Securian Financial Group||Insurance: Life, Health (stock)||Not traded publicly|
|603||B/E Aerospace||Aerospace and Defense||-15.37%||3.09%||15.72%|
|604||Exelis (Taken Private)||Aerospace and Defense||Aquired|
|605||Adobe Systems||Computer Software||39.38%||8.65%||22.96%|
|606||Molson Coors Brewing||Beverages||26.06%||7.31%||23.03%|
|607||Roundy’s||Food and Drug Stores||35.61%||0.00%||Aquired|
|608||CNO Financial Group||Insurance: Life, Health (stock)||-13.07%||0.64%||-20.38%|
|609||Adams Resources & Energy||Energy||-24.42%||-12.38%||-9.33%|
|611||Chipotle Mexican Grill||Food Services||-38.52%||-22.74%||-43%|
|614||Hillshire Brands||Food Consumer Products||Aquired|
|615||AmTrust Financial Services||Insurance: Property and Casualty (Stock)||-15.64%||-15.93%||-22.80%|
|617||Patterson||Wholesalers: Health Care||-14.60%||7.28%||-4.40%|
|618||Southwestern Energy||Mining, Crude-Oil Production||-50.03%||49.43%||-11.80%|
|619||Ametek||Scientific, Photographic and Control Equipment||-13.59%||-15.88%||-16.36%|
|620||T. Rowe Price||Securities||-12.74%||1.55%||-6.84%|
|621||Torchmark||Insurance: Life, Health (stock)||-14.90%||0.02%||9.30%|
|622||Darling Ingredients||Food Production||-29.64%||43.84%||27.24%|
|623||Leggett & Platt||Home Equipment, Furnishings||-18.74%||5.54%||2.49%|
|625||Crestwood Equity Partners||Energy||-96.19%||10.72%||-92.53%|
|627||Silgan Holdings||Packaging, Containers||0.44%||-4.82%||-8.25%|
|629||Manitowoc||Construction and Farm Machinery||-10.21%||-65.84%||-71.81%|
|630||Science Applications International||Information Technology Services||-17.99%||10.68%||58.80%|
|634||WPX Energy||Mining, Crude-Oil Production||-47.78%||25.18%||45.91%|
|635||CareFusion||Medical Products and Equipment||Aquired|
|636||Pitney Bowes||Computers, Office Equipment||-6.11%||-11.92%||-17.55%|
|637||Ingles Markets||Food and Drug Stores||-21.08%||-32.04%||-13.54%|
|639||Brookdale Senior Living||Health Care: Medical Facilities||-51.14%||-21.29%||-33.70%|
|640||CommScope Holding||Network and Other Communications Equipment||-27.08%||8.57%||0.47%|
|641||Meritor||Motor Vehicles and Parts||-45.66%||-16.59%||-1.86%|
|642||Joy Global||Construction and Farm Machinery||-63.85%||10.56%||71.31%|
|643||Unified Grocers||Wholesalers: Food and Grocery||Not traded publicly|
|644||Triumph Group||Aerospace and Defense||-47.82%||-4.69%||-42.89%|
|645||Magellan Health||Health Care: Insurance and Managed Care||-11.25%||26.34%||10.58%|
|646||Sally Beauty Holdings||Specialty Retailers: Other||-9.62%||7.96%||12.28%|
|647||Flowers Foods||Food Consumer Products||-4.13%||-21.89%||-41.52%|
|648||Abercrombie & Fitch||Specialty Retailers: Apparel||29.86%||-24.41%||-22.83%|
|649||New Jersey Resources||Energy||27.01%||16.50%||4.13%|
|650||Fastenal||Specialty Retailers: Other||-5.16%||14.06%||2.35%|
|652||Consol Energy||Mining, Crude-Oil Production||-61.38%||98.66%||58.27%|
|653||USG||Building Materials, Glass||-41.39%||21.13%||1.44%|
|654||Brink’s||Diversified Outsourcing Services||-4.59%||-9.72%||18.99%|
|655||Helmerich & Payne||Oil and Gas Equipment, Services||-67.64%||5.63%||18.25%|
|656||Lexmark International||Computer Peripherals||-17.50%||9.22%||28.84%|
|657||American Axle & Manufacturing||Motor Vehicles and Parts||-34.04%||-26.03%||-11.69%|
|658||Crown Castle International||Telecommunications||10.70%||19.90%||-5.81%|
|659||Targa Energy||Pipelines||Not traded publicly|
|660||Oceaneering International||Oil and Gas Equipment, Services||-13.39%||-22.20%||-42%|
|662||CIT Group||Commercial Banks||-37.16%||-20.81%||-11.75%|
|663||Cabela’s||Specialty Retailers: Other||-4.58%||2.75%||42.89%|
|664||Forest Laboratories||Pharmaceuticals||Not traded publicly|
|665||DCP Midstream Partners||Pipelines||-37.24%||34.75%||21.99%|
|667||QEP Resources||Mining, Crude-Oil Production||-11.08%||16.40%||10.62%|
|668||Thor Industries||Motor Vehicles and Parts||-4.34%||12.99%||50.51%|
|669||HSN||Specialty Retailers: Other||-33.57%||2.24%||-36.35%|
|671||Electronic Arts||Computer Software||-1.77%||9.90%||15.56%|
|672||Boise Cascade||Wholesalers: Diversified||-39.99%||-26.16%||-16.38%|
|673||Hub Group||Transportation and Logistics||-27.34%||2.03%||-0.51%|
|674||CACI International||Information Technology Services||5.25%||-1.30%||22.10%|
|675||Roper Technologies||Scientific, Photographic and Control Equipment||4.28%||-11.72%||-0.75%|
|676||Towers Watson||Diversified Outsourcing Services||-1.99%||-8.29%||Aquired|
|677||Smart & Final Stores||Food and Drug Stores||-6.00%||-12.44%||-23.53%|
|678||Big Heart Pet Brands||Food Consumer Products||Not traded publicly|
|680||Nasdaq OMX Group||Securities||14.95%||11.55%||Not traded publicly|
|681||Country Financial||Insurance: Property and Casualty (Mutual)||Not traded publicly|
|683||Pinnacle West Capital||Utilities: Gas and Electric||5.69%||16.27%||12.50%|
|684||EchoStar||Network and Other Communications Equipment||-25.33%||2.60%||3.67%|
|685||Systemax||Specialty Retailers: Other||11.81%||-7.22%||-16.32%|
|686||WhiteWave Foods||Food Consumer Products||-24.02%||8.42%||25.22%|
|687||CUNA Mutual Group||Insurance: Life, Health (stock)||Not traded publicly|
|688||Cooper Tire & Rubber||Motor Vehicles and Parts||18.04%||-24.07%||-14.76%|
|689||ADT||Diversified Outsourcing Services||-8.45%||Aquired|
|690||Cerner||Health Care: Pharmacy and Other Services||-16.27%||-7.26%||-10.41%|
|691||Clean Harbors||Waste Management||-11.06%||19.40%||1.32%|
|693||Lennox International||Industrial Machinery||2.82%||-0.54%||27.42%|
|694||Enable Midstream Partners||Pipelines||-55.02%||54.83%||14.99%|
|695||Hubbell||Electronics, Electrical Equip.||-14.94%||6.32%||20.23%|
|696||Unisys||Information Technology Services||-42.69%||-36.75%||-23.02%|
|697||Alliant Energy||Utilities: Gas and Electric||6.14%||23.08%||22.10%|
|698||Health Care REIT||Real Estate||-8.95%||-1.71%||1.73%|
|700||C.R. Bard||Medical Products and Equipment||-2.44%||16.89%||12.40%|
|701||Urban Outfitters||Specialty Retailers: Apparel||-34.34%||22.28%||14.49%|
|702||Church & Dwight||Household and Personal Products||-4.12%||12.70%||7.53%|
|703||American Eagle Outfitters||Specialty Retailers: Apparel||-18.50%||-4.57%||11.00%|
|704||Oaktree Capital Group||Securities||-18.49%||-6.42%||-16.09%|
|705||Regal Beloit||Electronics, Electrical Equip.||-18.36%||-10.89%||-2.42%|
|706||Men’s Wearhouse||Specialty Retailers: Apparel||-78.16%||-33.61%||Delisted|
|707||Cooper-Standard Holdings||Motor Vehicles and Parts||15.27%||16.62%||39.19%|
|709||Ulta Salon Cosmetics & Fragrance||Specialty Retailers: Other||6.50%||36.36%||51.92%|
|710||Hawaiian Electric Industries||Utilities: Gas and Electric||-3.17%||14.75%||61.06%|
|713||LVB Acquisition||Medical Products and Equipment||Not traded publicly|
|715||Carlisle||Building Materials, Glass||-21.04%||16.44%||13.20%|
|716||United Refining||Petroleum Refining||-4.48%|
|717||Tesla Motors||Motor Vehicles and Parts||-25.00%||-3.70%||-11.86%|
|718||Groupon||Internet Services and Retailing||-42.19%||22.41%||31.41%|
|719||Landstar System||Trucking, Truck Leasing||-17.10%||7.01%||10.63%|
|720||Patterson-UTI Energy||Oil and Gas Equipment, Services||-26.01%||15.53%||65.03%|
|721||EP Energy||Mining, Crude-Oil Production||-56.72%||-5.64%||-32.01%|
|722||ON Semiconductor||Semiconductors and Other Electronic Components||-18.53%||-9.97%||12.68%|
|723||Rent-A-Center||Specialty Retailers: Other||-48.67%||-25.72%||-62.20%|
|724||SunGard Data Systems||Financial Data Services||Not traded publicly|
|725||Citrix Systems||Network and Other Communications Equipment||-1.85%||11.26%||12.89%|
|726||Amkor Technology||Semiconductors and Other Electronic Components||17.97%||-4.50%||81.85%|
|727||TD Ameritrade Holding||Securities||-21.66%||-11.62%||15.23%|
|729||Valmont Industries||Construction and Farm Machinery||-9.48%||15.58%||30.64|
|730||Iron Mountain||Diversified Outsourcing Services||-36.88%||-9.72%||15.99%|
|731||Puget Energy||Utilities: Gas and Electric||Not traded publicly|
|733||IAC/InterActiveCorp||Internet Services and Retailing||-37.34%||-10.58%||-7.26%|
|734||Par Petroleum||Petroleum Refining||30.39%||-37.43%||-35.43%|
|735||Taylor Morrison Home||Homebuilders||-37.69%||-15.38%||-9.02%|
|736||Chiquita Brands International||Food Production||Aquired|
|737||International Flavors & Fragrances||Chemicals||0.69%||7.91%||15.30%|
|738||Whiting Petroleum||Mining, Crude-Oil Production||-64.17%||-24.65%||-56.92%|
|742||Select Medical Holdings||Health Care: Medical Facilities||-38.61%||2.73%||18.99%|
|743||Diebold||Computers, Office Equipment||-19.67%||-27.96%||-33.68%|
|744||American National Insurance||Insurance: Life, Health (stock)||-8.35%||12.07%||16.01%|
|745||Varian Medical Systems||Medical Products and Equipment||-11.57%||1.55%||26.17%|
|746||Apollo Education Group||Education||-42.38%||33.29%||-14.22%|
|747||Westinghouse Air Brake Technologies||Industrial Machinery||-36.10%||-3.86%||-9.14%|
|749||Warner Music Group||Entertainment||Not traded publicly|
|750||American Water Works||zMiscellaneous||22.40%||27.65%||22.63%|
|751||H&R Block||Diversified Financials||3.96%||-42.92%||-34.33%|
|752||Mercury General||Insurance: Property and Casualty (Stock)||-19.45%||2.23%||-2.83%|
|753||TECO Energy||Utilities: Gas and Electric||26.92%||4.71%||Acquired|
|754||Service Corp. International||zMiscellaneous||-18.48%||-2.01%||-7.10%|
|755||Vulcan Materials||Building Materials, Glass||-5.02%||13.59%||22.00%|
|757||Regal Entertainment Group||Entertainment||-9.47%||12.92%||18.69%|
|758||Tempur Sealy International||Home Equipment, Furnishings||-16.42%||-25.76%||-28.16%|
|759||Steelcase||Home Equipment, Furnishings||-28.87%||-21.50%||-30.60%|
|760||MWI Veterinary Supply||Wholesalers: Diversified||0.35%|
|761||RadioShack||Specialty Retailers: Other||-36.79%||-31.82%|
|762||Sprouts Farmers Market||Food and Drug Stores||-7.06%||0.89%||-6.25%|
|763||Sabre||Internet Services and Retailing||2.02%||-4.62%||-12.85%|
|764||Martin Marietta Materials||Building Materials, Glass||-24.20%||19.12%||18.68%|
|765||Huntington Bancshares||Commercial Banks||-28.62%||-10.03%||-5.98%|
|766||Alere||Medical Products and Equipment||-22.84%||1.60%||-4.94%|
|767||TreeHouse Foods||Food Consumer Products||-6.37%||9.57%||3.65%|
|768||Arch Coal||Mining, Crude-Oil Production||-20.62%||-63.96%||Delisted|
|769||KLA-Tencor||Semiconductors and Other Electronic Components||27.10%||9.69%||39.02%|
|771||Iasis Healthcare||Health Care: Medical Facilities||Not traded publicly|
|772||Babcock & Wilcox||Industrial Machinery||0.56%||11.20%||5.13%|
|773||Dentsply International||Medical Products and Equipment||13.88%||2.23%||2.89%|
|775||ScanSource||Wholesalers: Electronics and Office Equipment||-17.82%||0.88%||-5.68%|
|776||Univision Communications||Entertainment||Not traded publicly|
|777||Brinker International||Food Services||-13.89%||-1.24%||2.27%|
|778||Exterran Holdings||Oil and Gas Equipment, Services||-15.89%||-20.95%||-5.72%|
|780||Analog Devices||Semiconductors and Other Electronic Components||-12.31%||-3.33%||4.52%|
|781||Genesco||Specialty Retailers: Apparel||1.75%||15.83%||-10.10%|
|783||Convergys||Diversified Outsourcing Services||-4.73%||8.73%||17.77%|
|784||Exide Technologies||Motor Vehicles and Parts||Delisted|
|785||WABCO Holdings||Motor Vehicles and Parts||-26.13%||-1.28%||-8.86%|
|787||Amerco||Trucking, Truck Leasing||4.72%||-13.98%||-16.71%|
|788||Bon-Ton Stores||General Merchandisers||-64.79%||-45.16%||-57.53%|
|789||Team Health Holdings||Health Care: Pharmacy and Other Services||-34.76%||-16.77%||-19.91%|
|791||Springleaf Holdings||Diversified Financials||-3.40%||Not traded publicly|
|792||Lincoln Electric Holdings||Industrial Machinery||-12.06%||6.75%||22.57%|
|793||Dresser-Rand Group||Industrial Machinery||0.73%||0.73%||Aquired|
|794||West||Diversified Outsourcing Services||-37.81%||-17.23%||-13.59%|
|795||Benchmark Electronics||Semiconductors and Other Electronic Components||-7.90%||-3.49%||8.94%|
|797||Old Dominion Freight Line||Trucking, Truck Leasing||-20.95%||-1.65%||12.76%|
|798||MSC Industrial Direct||Wholesalers: Diversified||-10.39%||22.56%||19.56%|
|799||Sentry Insurance Group||Insurance: Property and Casualty (Mutual)||Not traded publicly|
|802||Weis Markets||Food and Drug Stores||-1.08%||20.90%||30.60%|
|803||Sanderson Farms||Food Production||19.53%||20.37%||31.08%|
|804||StanCorp Financial Group||Insurance: Life, Health (stock)||0.04%||0.97%||Not traded publicly|
|805||Hyster-Yale Materials Handling||Industrial Machinery||-19.10%||2.74%||-9.88%|
|806||Wolverine World Wide||Apparel||-43.77%||-4.10%||3.30%|
|807||DST Systems||Financial Data Services||-1.39%||-2.89%||-13.08%|
|810||Aaron’s||Specialty Retailers: Other||-32.63%||1.38%||-39.63%|
|811||Antero Resources||Mining, Crude-Oil Production||-6.00%||36.68%||9.78%|
|812||Metaldyne Performance Group||Motor Vehicles and Parts||-34.23%||-25.66%||-23.61%|
|813||Range Resources||Mining, Crude-Oil Production||-35.30%||45.12%||6.32%|
|814||Vornado Realty Trust||Real Estate||-4.81%||-2.40%||-3.29%|
|815||Boyd Gaming||Hotels, Casinos, Resorts||-0.89%||-7.52%||4.02%|
|816||Covance||Health Care: Pharmacy and Other Services||Aquired|
|817||Armstrong World Industries||Building Materials, Glass||31.64%||-16.93%||-23.11%|
|818||Cracker Barrel Old Country Store||Food Services||-12.96%||18.44%||-5.44%|
|819||Chico’s FAS||Specialty Retailers: Apparel||-32.87%||-12.71%||-19.08%|
|820||Scripps Networks Interactive||Entertainment||-2.52%||10.18%||17.67%|
|821||Universal Forest Products||Forest and Paper Products||9.48%||8.15%||30.81|
|822||Concho Resources||Mining, Crude-Oil Production||-14.43%||12.83%||18.32%|
|824||HCC Insurance Holdings||Insurance: Property and Casualty (Stock)||0.95%||0.59%||Acquired|
|825||Moog||Aerospace and Defense||-16.17%||-18.39%||-3.13%|
|826||IMS Health Holdings||Health Care: Pharmacy and Other Services||-25.56%||-13.18%||Acquired|
|829||Equity Residential||Real Estate||6.92%||-14.79%||-7.63%|
|831||GNC Holdings||Food and Drug Stores||-34.56%||-13.28%||-48.86%|
|832||ArcBest||Trucking, Truck Leasing||-32.54%||-32.72%||-29.66%|
|833||Vectren||Utilities: Gas and Electric||-0.20%||17.05%||28.90%|
|834||Curtiss-Wright||Aerospace and Defense||3.18%||18.52%||42.02%|
|835||Tupperware Brands||Household and Personal Products||-24.08%||-1.91%||9.08%|
|836||Westar Energy||Utilities: Gas and Electric||13.82%||24.72%||42.02%|
|839||Pinnacle Foods||Food Consumer Products||-6.35%||-5.39%||19.14%|
|840||Penn National Gaming||Hotels, Casinos, Resorts||-25.33%||-5.49%||-25.85%|
|841||J.Crew Group||Specialty Retailers: Apparel||Not traded publicly|
|842||Vantiv||Financial Data Services||12.29%||2.64%||24.19%|
|843||Kansas City Southern||Railroads||-27.30%||1.20%||3.39%|
|844||Caleres||Specialty Retailers: Apparel||-16.96%||-13.68%||-17.32%|
|845||Nu Skin Enterprises||Household and Personal Products||-21.28%||11.52%||69.80%|
|846||Great Plains Energy||Utilities: Gas and Electric||7.15%||14.94%||-0.90%|
|848||General Growth Properties||Real Estate||3.99%||3.98%||-6.19%|
|849||Broadridge Financial Solutions||Financial Data Services||-1.56%||17.22%||11.02%|
|851||Global Payments||Financial Data Services||13.44%||6.67%||11.39%|
|853||Schnitzer Steel Industries||Metals||-24.43%||-1.71%||32.10%|
|855||ANN||Specialty Retailers: Apparel||-1.75%||-1.75%||Aquired|
|856||Hologic||Medical Products and Equipment||-3.88%||-14.10%||0.61%|
|857||Panera Bread||Food Services||3.01%||19.98%||4.75%|
|858||AOL||Internet Services and Retailing||-0.54%||-0.54%||Aquired|
|859||SM Energy||Mining, Crude-Oil Production||-63.41%||3.24%||1.68%|
|860||Paychex||Diversified Outsourcing Services||3.22%||0.50%||11.49%|
|861||PriceSmart||Specialty Retailers: Other||-25.59%||-8.97%||3.68%|
|863||Affiliated Managers Group||Securities||-38.51%||-2.38%||-19.99%|
|864||Tops Holding||Food and Drug Stores||NA|
|866||DSW||Specialty Retailers: Apparel||-24.69%||-11.33%||-17.13%|
|867||Vishay Intertechnology||Semiconductors and Other Electronic Components||-2.65%||8.07%||30.30%|
|868||Mettler-Toledo International||Scientific, Photographic and Control Equipment||-6.11%||7.79%||39.78%|
|869||SunEdison||Semiconductors and Other Electronic Components||-86.97%||-95.18%||-98.00%|
|870||Tetra Tech||Engineering, Construction||0.16%||3.82%||45.51%|
|871||Momentive Performance Materials||Chemicals||Not traded publicly|
|872||EnerSys||Electronics, Electrical Equip.||-20.17%||83.00%||0.34%|
|875||Monster Beverage||Beverages||2.35%||-3.85%||Not traded publicly|
|876||PC Connection||Specialty Retailers: Other||-10.44%||4.31%||24.17%|
|877||Total System Services||Financial Data Services||2.86%||-3.63%||-2.63%|
|878||ServiceMaster Global Holdings||Diversified Outsourcing Services||-8.67%||1.25%||3.02%|
|879||Medical Mutual of Ohio||Insurance: Life, Health (Mutual)||Not traded publicly|
|880||Applied Industrial Technologies||Wholesalers: Diversified||0.98%||6.94%||11.69%|
|881||Maxim Integrated Products||Semiconductors and Other Electronic Components||-3.57%||-3.75%||0.23%|
|882||OGE Energy||Utilities: Gas and Electric||-11.10%||16.81%||5.89%|
|885||Mednax||Health Care: Pharmacy and Other Services||-12.56%||-7.46%||-17.20%|
|886||Equifax||Financial Data Services||6.22%||12.44%||22.00%|
|888||Denbury Resources||Mining, Crude-Oil Production||-73.28%||10.70%||-24.13%|
|889||Cimarex Energy||Mining, Crude-Oil Production||-21.15%||-0.15%||11.54%|
|890||Mutual of America Life Insurance||Insurance: Life, Health (Mutual)||0.00%|
|892||Post Holdings||Food Consumer Products||-4.79%||8.04%||29.56%|
|893||HealthSouth||Health Care: Medical Facilities||-23.97%||12.91%||2.80%|
|896||Boston Properties||Real Estate||-3.98%||-0.33%||6.37%|
|897||Trimble Navigation||Scientific, Photographic and Control Equipment||-16.88%||10.18%||65.59%|
|898||Teledyne Technologies||Scientific, Photographic and Control Equipment||-24.77%||6.48%||25.77%|
|899||Acuity Brands||Electronics, Electrical Equip.||1.46%||10.63%||20.58%|
|901||Xilinx||Semiconductors and Other Electronic Components||20.59%||-3.80%||7.03%|
|902||Plexus||Semiconductors and Other Electronic Components||-6.89%||15.99%||10.66%|
|903||Newfield Exploration||Mining, Crude-Oil Production||-20.90%||5.43%||1.65%|
|904||TransDigm Group||Aerospace and Defense||2.33%||7.88%||21.55%|
|905||Kar Auction Services||Wholesalers: Diversified||-10.55%||8.79%||16.06%|
|906||Mueller Industries||Industrial Machinery||-22.54%||-1.70%||-0.38%|
|907||Zions Bancorp.||Commercial Banks||-29.01%||-6.41%||14.88%|
|908||Insperity||Diversified Outsourcing Services||-10.83%||58.51%||60.87%|
|909||XPO Logistics||Transportation and Logistics||-47.59%||-3.64%||18.49%|
|910||Sears Hometown & Outlet Stores||Specialty Retailers: Other||-10.48%||21.87%||-38.92%|
|911||A.O. Smith||Electronics, Electrical Equip.||-5.30%||3.05%||37.75%|
|912||Alliance One International||Tobacco||-47.53%||55.91%||-14.11%|
|913||Take-Two Interactive Software||Computer Software||9.11%||8.71%||42.42%|
|914||hhgregg||Specialty Retailers: Other||-40.72%||-62.65%||-68.37%|
|915||RPC||Oil and Gas Equipment, Services||-0.86%||13.70%||64.08%|
|917||Beacon Roofing Supply||Wholesalers: Diversified||22.02%||-0.07%||23.96%|
|918||Edwards Lifesciences||Medical Products and Equipment||3.37%||21.17%||55.58%|
|919||Triple-S Management||Health Care: Insurance and Managed Care||2.83%||-10.60%||9.23%|
|921||Heartland Payment Systems||Financial Data Services||66.13%||29.30%||Aquired|
|922||Belden||Electronics, Electrical Equip.||-42.50%||1.22%||36.64%|
|923||Magellan Midstream Partners||Pipelines||-8.62%||9.33%||1.05%|
|924||Outerwall||Specialty Retailers: Other||-59.92%||-37.02%||Aquired|
|925||KapStone Paper & Packaging||Packaging, Containers||-41.60%||-38.41%||-1.20%|
|926||Alliance Holdings||Mining, Crude-Oil Production||-51.32%||-31.59%||-15.94%|
|927||Skyworks Solutions||Semiconductors and Other Electronic Components||-32.66%||-18.80%||-2.68%|
|928||Ciena||Network and Other Communications Equipment||-30.00%||-32.02%||-13.05%|
|929||Granite Construction||Engineering, Construction||15.39%||3.78%||34.19%|
|931||Party City Holdings||Specialty Retailers: Other||3.41%|
|933||Parexel International||Health Care: Pharmacy and Other Services||-1.70%||-9.06%||6.65|
|934||Delta Tucker Holdings||Aerospace and Defense||Not traded publicly|
|935||Pinnacle Entertainment||Hotels, Casinos, Resorts||-24.52%||-66.34%||Not traded publicly|
|939||Knights of Columbus||Insurance: Life, Health (Mutual)||Not traded publicly|
|940||PerkinElmer||Scientific, Photographic and Control Equipment||-2.95%||2.63%||8.44%|
|942||IHS||Financial Data Services||-19.14%||0.30%||23.61|
|943||Oil States International||Oil and Gas Equipment, Services||-7.83%||6.68%||5.15%|
|944||HNI||Home Equipment, Furnishings||-32.96%||1.89%||-9.75%|
|945||Internet Services and Retailing||-12.50%||-46.29%||-3.93%|
|946||Diplomat Pharmacy||Food and Drug Stores||-32.96%||-11.33%||1.76%|
|947||Brocade Communications Systems||Network and Other Communications Equipment||-20.91%||-8.51%||-14.97%|
|948||Greenbrier Cos.||Transportation Equipment||-44.20%||-15.35%||-0.03%|
|950||Kemper||Insurance: Property and Casualty (Stock)||-14.16%||-20.89%||5.45%|
|951||Ocwen Financial||Diversified Financials||-50.00%||-71.55%||-49.24%|
|953||TriNet Group||Diversified Outsourcing Services||-41.46%||3.85%||0.21%|
|955||Symetra Financial||Insurance: Life, Health (stock)||27.62%||1.39%||Aquired|
|956||Tower International||Motor Vehicles and Parts||-10.25%||-30.19%||-16.17%|
|958||MarkWest Energy Partners||Pipelines||-36.22%||-9.78%||Aquired|
|959||Bio-Rad Laboratories||Medical Products and Equipment||-13.85%||5.00%||17.62%|
|961||Cabot Oil & Gas||Mining, Crude-Oil Production||-26.68%||23.69%||-7.93%|
|963||Toro||Construction and Farm Machinery||6.60%||14.85%||27.93%|
|964||American Equity Investment Life Holding||Insurance: Life, Health (stock)||-34.24%||-39.90%||-29.96%|
|965||Express||Specialty Retailers: Apparel||-4.72%||-18.24%||-36.66%|
|966||Eastman Kodak||Scientific, Photographic and Control Equipment||-37.02%||-2.52%||-0.73%|
|967||Hain Celestial Group||Food Consumer Products||-47.95%||15.99%||-33.06%|
|968||Nationstar Mortgage Holdings||Diversified Financials||-44.27%||-4.38%||3.50%|
|971||Werner Enterprises||Trucking, Truck Leasing||-10.21%||-12.70%||-12.37%|
|972||Esterline Technologies||Aerospace and Defense||-13.44%||-28.95%||-2.77%|
|973||Intuitive Surgical||Medical Products and Equipment||0.61%||22.61%||45.08%|
|974||Allison Transmission Holdings||Motor Vehicles and Parts||-18.36%||-0.50%||-0.90%|
|976||Southwest Gas||Utilities: Gas and Electric||2.88%||23.83%||12.35%|
|977||G-III Apparel Group||Apparel||-33.49%||-18.79%||-57.92%|
|978||National Fuel Gas||Utilities: Gas and Electric||-20.18%||21.02%||-6.43%|
|980||Penn Mutual Life Insurance||Insurance: Life, Health (stock)||Not traded publicly|
|981||RCS Capital||Securities||-99.83%||-98.71%||Not available|
|983||Amica Mutual Insurance||Insurance: Property and Casualty (Mutual)||Not traded publicly|
|984||Primoris Services||Engineering, Construction||13.73%||-7.66%||2.06%|
|985||Energen||Mining, Crude-Oil Production||-45.11%||-20.75%||-8.90%|
|987||Seventy Seven Energy||Oil and Gas Equipment, Services||-26.56%||-94.61%||Not available|
|988||Waste Connections||Waste Management||25.26%||23.98%||Not traded publicly|
|989||Pep Boys-Manny, Moe & Jack||Specialty Retailers: Other||60.19%||19.05%||Aquired|
|992||Willbros Group||Oil and Gas Equipment, Services||144.41%||7.89%||-26.21%|
|994||International Game Technology||Industrial Machinery||-23.31%||18.87%||Not traded publicly|
|996||Universal American||Health Care: Insurance and Managed Care||-29.58%||10.88%||5.75%|
|997||AAR||Aerospace and Defense||-23.52%||1.57%||40.38%|
|998||Selective Insurance Group||Insurance: Property and Casualty (Stock)||1.18%||7.09%||13.92%|
|999||Gartner||Information Technology Services||-0.84%||10.21%||2.00%|
Top 150 F1K companies by mobile measures
|Internet Services and Retailing||334||73,517,585,019|
|Internet Services and Retailing||28||6,127,892,256|
|Electronic Arts||Computer Software||68||1,249,041,429|
|Adobe Systems||Computer Software||111||840,879,234|
|amazon||Internet Services and Retailing||50||763,855,705|
|IAC/InterActiveCorp||Internet Services and Retailing||50||627,060,381|
|Netflix||Specialty Retailers: Other||7||509,190,348|
|Yahoo||Internet Services and Retailing||28||508,161,000|
|eBay||Internet Services and Retailing||8||474,805,429|
|Apple||Computers, Office Equipment||44||471,202,119|
|AOL||Internet Services and Retailing||16||419,513,000|
|Groupon||Internet Services and Retailing||15||363,005,112|
|Hasbro||Toys, Sporting Goods||160||210,889,086|
|Internet Services and Retailing||23||172,299,819|
|Mattel||Toys, Sporting Goods||126||153,749,646|
|Wal-Mart Stores||General Merchandisers||15||92,421,826|
|Cisco Systems||Network and Other Communications Equipment||131||53,177,010|
|Best Buy||Specialty Retailers: Other||5||49,223,241|
|Expedia||Internet Services and Retailing||8||35,928,051|
|Priceline||Internet Services and Retailing||5||34,347,000|
|Wells Fargo||Commercial Banks||6||31,185,000|
|Chipotle Mexican Grill||Food Services||5||29,637,060|
|Time Warner Cable||Telecommunications||19||25,480,710|
|American Express||Commercial Banks||39||24,496,122|
|FedEx||Mail, Package, and Freight Delivery||5||23,733,429|
|Gap||Specialty Retailers: Apparel||6||23,393,436|
|General Mills||Food Consumer Products||26||21,915,810|
|Home Depot||Specialty Retailers: Other||8||17,747,949|
|United Parcel Service||Mail, Package, and Freight Delivery||2||14,969,728|
|Delta Air Lines||Airlines||3||13,681,434|
|Whole Foods Market||Food and Drug Stores||3||12,699,840|
|Marriott International||Hotels, Casinos, Resorts||12||11,204,520|
|SunTrust Banks||Commercial Banks||11||10,673,313|
|Sears Holdings||General Merchandisers||16||10,609,542|
|Abercrombie & Fitch||Specialty Retailers: Apparel||4||9,932,919|
|U.S. Bancorp||Commercial Banks||50||8,018,658|
|H&R Block||Diversified Financials||5||6,783,000|
|American Airlines Group||Airlines||2||6,688,000|
|Western Union||Financial Data Services||7||6,595,029|
|GameStop||Specialty Retailers: Other||5||6,243,540|
|General Motors||Motor Vehicles and Parts||200||6,202,536|
|Lowe’s||Specialty Retailers: Other||13||6,047,550|
|Progressive||Insurance: Property and Casualty (Stock)||5||5,987,778|
|Costco Wholesale||Specialty Retailers: Other||4||5,685,405|
|Scripps Networks Interactive||Entertainment||18||5,670,000|
|Scripps Networks Interactive||Entertainment||18||5,670,000|
|American Eagle Outfitters||Specialty Retailers: Apparel||6||5,621,249|
|Alaska Air Group||Airlines||2||5,477,000|
|MasterCard||Financial Data Services||64||5,411,856|
|Regions Financial||Commercial Banks||5||5,275,950|
|Hilton Worldwide Holdings||Hotels, Casinos, Resorts||17||5,100,897|
|AutoZone||Specialty Retailers: Other||2||5,036,304|
|Regal Entertainment Group||Entertainment||2||4,987,361|
|Tiffany||Specialty Retailers: Other||3||4,905,858|
|CarMax||Automotive Retailing, Services||3||4,871,352|
|Citrix Systems||Network and Other Communications Equipment||14||4,812,759|
|Live Nation Entertainment||Entertainment||2||4,002,820|
|Procter & Gamble||Household and Personal Products||24||3,717,000|
|PepsiCo||Food Consumer Products||42||3,710,862|
|Fiserv||Financial Data Services||516||3,431,010|
|Foot Locker||Specialty Retailers: Apparel||2||3,333,333|
|State Farm Insurance Cos.||Insurance: Property and Casualty (Mutual)||7||3,243,000|
|Ford Motor||Motor Vehicles and Parts||49||3,188,961|
|Brinker International||Food Services||2||3,075,000|
|Urban Outfitters||Specialty Retailers: Apparel||3||3,044,000|
|Qualcomm||Network and Other Communications Equipment||8||3,040,125|
|Nationwide||Insurance: Property and Casualty (Mutual)||9||2,967,432|
|Trimble Navigation||Scientific, Photographic and Control Equipment||45||2,656,800|
|Intel||Semiconductors and Other Electronic Components||71||2,471,931|
|Avis||Automotive Retailing, Services||4||2,429,696|
|Ally Financial||Commercial Banks||11||2,237,640|
|Staples||Specialty Retailers: Other||11||2,233,716|
|Allstate||Insurance: Property and Casualty (Stock)||14||2,216,127|
|Honeywell International||Electronics, Electrical Equip.||99||2,177,475|
|BB&T Corp.||Commercial Banks||4||2,083,230|
|MGM Resorts International||Hotels, Casinos, Resorts||33||2,047,446|
|Safeway||Food and Drug Stores||13||2,041,281|
|Abbott Laboratories||Medical Products and Equipment||80||1,841,889|
|J.C. Penney||General Merchandisers||4||1,816,939|
|Cigna||Health Care: Insurance and Managed Care||7||1,563,600|
|Aetna||Health Care: Insurance and Managed Care||30||1,557,006|
|Eastman Kodak||Scientific, Photographic and Control Equipment||10||1,518,177|
|RadioShack||Specialty Retailers: Other||8||1,445,128|
|SanDisk||Semiconductors and Other Electronic Components||8||1,391,817|
|Warner Music Group||Entertainment||52||1,386,588|
|Campbell Soup||Food Consumer Products||21||1,339,680|
|Publix Super Markets||Food and Drug Stores||4||1,302,126|
|Heartland Payment Systems||Financial Data Services||32||1,286,706|
|Kroger||Food and Drug Stores||14||1,264,100|
|Starwood Hotels & Resorts||Hotels, Casinos, Resorts||2||1,250,983|
|Kimberly-Clark||Household and Personal Products||53||1,220,028|
|Xerox||Information Technology Services||59||1,212,735|
|Juniper Networks||Network and Other Communications Equipment||15||1,081,797|
|Yum Brands||Food Services||2||1,050,000|
|H.J. Heinz||Food Consumer Products||4||1,023,840|
|Equifax||Financial Data Services||9||951,243|
|Lexmark International||Computer Peripherals||8||905,868|
|Express||Specialty Retailers: Apparel||2||900,000|
|Liberty Mutual Insurance Group||Insurance: Property and Casualty (Stock)||11||896,571|
|Simon Property Group||Real Estate||4||836,394|
|Bed Bath & Beyond||Specialty Retailers: Other||2||825,000|
|Visa||Financial Data Services||46||806,595|
|Express Scripts Holding||Health Care: Pharmacy and Other Services||1||750,000|
|Rite Aid||Food and Drug Stores||1||750,000|
|Panera Bread||Food Services||1||750,000|
|Office Depot||Specialty Retailers: Other||5||704,697|
|Humana||Health Care: Insurance and Managed Care||9||688,050|
|Supervalu||Food and Drug Stores||16||661,299|
Top 150 F1K companies by social measures
As part of the data gathering for this report, we also collected data on social following, using the two largest Western digital communities for that purpose: Facebook and Twitter.
Partially to compare against mobile indicators, and partially just to see, we also checked average financial performance by social indicators. Interestingly, total social following is a much less reliable indicator of financial performance. Social media marketing is very widely utilized — many companies without a mobile app have tens of thousands of social followers — which may be part of the reason.
Fortune 1000 companies that are in the top five in their industry for number of social followers saw an average gain of 2.86% in stock price over the course of the study. Companies that were sixth or lower returned 3.56%.
Average Fortune 1000 return over the measured period was 3.3%.
Also interesting: Twitter seems to be a better overall predictor of financial success than Facebook.
Companies with more than 1 million likes on Facebook had stock returns of just 1.18%. Companies with fewer likes saw valuation increases of 3.88%. Meanwhile, those with more than 1 million Twitter followers rose 8.66%, and companies with fewer rose just 3.19%.
As the numbers go higher, however, it becomes clear that a larger Facebook following is indeed indicative of a financially successful company. At 10 million Facebook fans, companies average almost 12% stock value inflation. At the same level on Twitter, however, companies average 14.45% increases.
Top 150 F1K companies by social measures, ranked by total users:
|American Eagle Outfitters||10,988,533||712,000||11,700,533|
|Abercrombie & Fitch||8,878,854||650,000||9,528,854|
|Whole Foods Market||1,920,112||4,810,000||6,730,112|
|Procter & Gamble||5,488,215||136,000||5,624,215|
|Toys “R” Us||4,188,621||1,400,000||5,588,621|
|Walgreens Boots Alliance||4,316,377||925,000||5,241,377|
|Dick’s Sporting Goods||4,124,519||389,000||4,513,519|
|Capital One Financial||3,913,134||136,000||4,049,134|
|Chipotle Mexican Grill||2,794,917||727,000||3,521,917|
|American Airlines Group||1,971,922||1,250,000||3,221,922|
|Keurig Green Mountain||2,826,045||110,000||2,936,045|
|Cracker Barrel Old Country Store||2,758,068||97,200||2,855,268|
|Live Nation Entertainment||2,417,879||436,000||2,853,879|
|Bank of America Corp.||2,320,458||428,000||2,748,458|
|Regal Entertainment Group||2,439,670||263,000||2,702,670|
|Publix Super Markets||2,484,706||192,000||2,676,706|
|Delta Air Lines||1,524,339||1,090,000||2,614,339|
|Advanced Micro Devices||2,125,236||338,000||2,463,236|
|Time Warner Cable||2,161,172||108,000||2,269,172|
|Bed Bath & Beyond||2,073,234||135,000||2,208,234|
|Farmers Insurance Exchange||2,159,121||35,900||2,195,021|
|Liberty Mutual Insurance Group||2,073,188||97,700||2,170,888|
|Family Dollar Stores||1,986,441||35,700||2,022,141|
|Party City Holdings||1,940,987||20,900||1,961,887|
|Barnes & Noble||1,734,462||172,000||1,906,462|
|State Farm Insurance Cos.||1,827,967||78,300||1,906,267|
|Advance Auto Parts||1,775,727||20,500||1,796,227|
|United Parcel Service||1,578,145||149,000||1,727,145|
|Discover Financial Services||1,612,646||87,000||1,699,646|
|Kraft Foods Group||1,431,377||191,000||1,622,377|
|Sprouts Farmers Market||1,301,152||15,900||1,317,052|
|Nasdaq OMX Group||588,739||452,000||1,040,739|
|United Continental Holdings||859,256||150,000||1,009,256|
|International Business Machines||737,951||271,000||1,008,951|
|United Services Automobile Assn.||885,133||101,000||986,133|
|New York Life Insurance||651,908||229,000||880,908|
|Alaska Air Group||635,408||170,000||805,408|
Data this report is based on includes:
Fortune 1000 company data available from Fortune, with details on company size, industry, value, number of employees, and more. We then used this data to find 2,800 additional companies that are subsidiaries of Fortune 1000 companies, for a total of 3,814 named companies.
We then searched through data from our App Store Analytics product on apps and mobile publishers for each of those named companies, and enriched our data with additional MightySignal data on number of reviews and ratings for apps.
We then checked Google Finance 3- and 6-month trailing results, taken in February and June 2016, respectively, and checked 12-month stock value changes in October. We also gathered Yahoo Finance analyst buy/sell recommendations and CEO ratings at Owler. In addition, we searched Twitter and Facebook to find social followers for these companies and their subsidiaries.
Using TUNE and MightySignal data, we found both the apps for all the companies and their number of users. We used the median of Google Play download guidance (if Google Play said an app had between 1 and 2 million users, we pinned the number at 1.5). We analyzed the relationship between number of Android downloads and number of reviews and ratings, and generalized that data to iOS to estimate the number of iOS installs. Then we estimated the degree of user engagement by comparing numbers of users and numbers of ratings and reviews.
All told, we gathered data on over 90 billion installs of more than 13,000 apps, with more than 4.5 billion ratings of those apps. In addition, we collected data on companies’ social followers: more than 1.1 billion Facebook fans, and more than 150 million Twitter followers.
Important legal note:
The information contained in this report has been provided as an information service only. The accuracy or completeness of the information is only as reliable as the sources from which it was obtained. All statements and expressions are the sole opinion of the company and subject to change without notice. The company is not liable for any investment decisions by its readers or subscribers.
Before acting as a mobile economist for TUNE, John built the VB Insight research team at VentureBeat and managed teams creating software for partners like Intel and Disney. In addition, he led technical teams, built social sites and mobile apps, and consulted on mobile, social, and IoT. In 2014, he was named to Folio's top 100 of the media industry's "most innovative entrepreneurs and market shaker-uppers.” John lives in British Columbia, Canada with his family, where he coaches baseball and hockey, though not at the same time.