In an era when analytics and business intelligence allow just about anything to be measured, how do you determine the metrics that matter to your app’s marketing performance? Apps have the potential to drive major value for your company, with the global revenue from mobile app stores set to reach $52 billion this year. How do you ensure you’re capitalizing on the potential that a popular, engaging app can offer? Avoid analysis paralysis by focusing on a few key performance indicators (KPIs).
Introducing the next webinar in our series: “Metrics that Matter: Mastering Mobile Marketing KPIs.” Join Gwen Murray, Mobile Marketing Lead at Staples; Sheila Bhardwaj, Director of Account Management at TUNE; and Wendy Schuchart, Analyst at VentureBeat, for a webinar that will teach you everything you need to know about mobile marketing KPIs, including how to decide on the right ones based on your goals, app, and business. By registering for this webinar, you’ll:
- Learn the most widely used mobile marketing KPIs
- Understand KPIs to target depending on your type of app, goals, and user lifecycle stage
- Know unique KPIs that can help demonstrate value even if not a mobile-first business
- Get action items for your new KPI data, geared toward moving the needle for your business
- See how your app stacks up against key industry benchmarks.
Reserve Your Spot Today
Registration guarantees your spot at the live event, as well as a link to the on-demand recording to watch whenever and wherever your schedules allows. If you’re a mobile marketer looking to understand which KPIs are available and how to use them, you won’t want to miss this.
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Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.