Competitive intelligence is all about digging up information about your competitor’s marketing and sales tactics. The more you can learn about them, the more strategic you can be with your own business, which is especially true in online marketing. Any tool that gives you insight into what your competition is doing is worth a try, which is why I want to make sure you check out WhatRunsWhere. (see discount below)
Before I talk more about the tool, I have to give a disclaimer. Never assume that your competitors are smarter than you are. Seriously… Just because they are doing something does not mean that you should be doing the same.
That being said, WhatRunsWhere helps you see what traffic sources and creatives your competitors are using, and I don’t think I have to explain how valuable that can be. You can search WhatRunsWhere by keyword or by advertiser, and it will show you the ads your competitors are running.
Nearly 83% of online advertisers are advertising with Google alone, which gives you a huge base of data to work with already. Simply studying the campaigns on Google can provide data and inspiration that you can apply to other networks and countries. For this reason, WhatRunsWhere is an obvious tool for affiliate marketers to see what’s out there and continue to optimize their campaigns with new traffic sources and materials.
I’ve also used WhatRunsWhere to study mobile ads, which comes in pretty handy when I’m looking for interesting examples to show on panels and presentations. WhatRunsWhere acquired Mobile Ad Spy last summer to increase their visibility into mobile ads. If you work with mobile creatives, you should definitely take a look at WhatRunsWhere -> That means YOU, MobileAppTracking customers! 🙂
WhatRunsWhere was kind enough to provide us with a discount code for their service, so please take advantage of it. This code gets you 90 days of WhatRunsWhere for free!
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A digital marketer by background, Peter is the former CEO of TUNE, the enterprise platform for partner marketing. In 2018, he sold TUNE’s mobile measurement product to Branch, unifying measurement and user experience. He led TUNE’s efforts to bring better management technology and automation to marketing partnerships, across affiliates, influencers, networks, and business development relationships. Follow @peterhamilton