Success Stories

Why Kiip Chose HasOffers Over Building a Tracking Platform In-House

Becky Doles

building a performance marketing platform in-house

2019 Update: HasOffers has rebranded to TUNE! The TUNE Partner Marketing Platform is the same great technology behind HasOffers, now enhanced with new tools and features for networks and advertisers. Read the rebrand announcement here or head to our homepage to learn more.

Kiip is a mobile advertising network encompassing 4,000+ direct publisher relationships and reaching 90+ million unique devices. Kiip dubs itself as “mobile advertising people like,” featuring memorable in-app moments like augmented reality takeovers, video-watching rewards, and playable ads. Their moments-based marketing approach has secured them clients like McDonald’s, Coca-Cola, Johnson & Johnson, Wrigley, Pepsi, and BMW — with 50+ employees in offices across San Francisco, New York City, Chicago, and Los Angeles.

Yet, Kiip found themselves reciting the same frustrations as many performance marketers. To quote Director of Sales Harrison Taylor, “If I had to estimate, I’d say a sales person would spend four hours per week troubleshooting campaigns over a year ago. Now they effectively spend none.”

What made all the difference? Download this case study to discover how HasOffers by TUNE helped Kiip:

  • Increase campaign volume by 30%
  • Increase campaign revenue by 25%
  • Decrease advertiser churn by 10%
  • Reconcile disparate tracking data to justify billing to clients
  • Spend 50 fewer hours per month trouble-shooting technical difficulties for current clients, so they could spend that time pursuing new ones instead

Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she handled content strategy and marketing communications at several tech startups in the Bay Area. Becky received her bachelor's degree in English from Wake Forest University. After a decade in San Francisco and Seattle, she has returned home to Charleston, SC, where you can find her strolling through Hampton Park with her pup and enjoying the simple things between adventures with friends and family.

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