Customer Spotlight: Micro Cube Digital Limited

At HasOffers, we’ve seen our Asian customer-base growing at an extraordinary rate. It’s evident that this region of the world is a driving force within the performance marketing industry. To provide some perspective into the Asian market, I spoke with Monroe Shao for our first video testimonial produced in Mandarin Chinese. She is the Business … Continued

Welcome to the TUNE Partner Portal

I couldn’t be more excited this week to release the TUNE Partner Portal. It has long been our goal to provide robust tools and support to our many MobileAppTracking partners, and it is finally a reality! As our current integrated partners know, we launched an alpha partner interface over a year ago to give our … Continued

Rich Media Ads for All!

Wish you could create your own rich media ads, but don’t know where to start? In case you missed it, we hosted a webinar yesterday with MobileAds. The presentation, A Seamless Integration for Rich Mobile Media Ad Creation, showed how simple it is to leverage the power of mobile advertising. It’s clear that mobile is … Continued

Re-Engagement Events for your App Vertical

In mobile analytics parlance, measurable user interactions within your app are known as events. Measuring events is fundamental to mobile marketing as it enables you to establish meaningful goals, understand your campaign performance, and optimize future marketing efforts. In certain types of campaigns, the goals and related events are easy to identify. But when it … Continued

How Customized Invoicing Increases Your Efficiency and Payments

As your company grows and becomes increasingly successful, you quickly recognize how difficult it can be to manage the necessary tasks associated with running your business. While you are focused on building the core function of your business, you can’t neglect the day-to-day processes, such as accounting, that ensure its lasting stability. One of the … Continued

Introducing: The HasOffers Quick Start Package

According to Forrester Research, spending on performance marketing is expected to reach $4.5 billion in 2016. Brands are beginning to invest more in this sector of advertising, realizing the benefits of paying only for conversions generated, rather than potential results. Many companies have found this to be a more cost effective way to get results … Continued

Ethics, Innovation and COPPA in Digital Advertising

As an advertiser or marketer, what does it mean to be ethical and innovative when using data in your online campaigns and promotional efforts?  Does the analysis change if you are targeting children online? At a recent privacy conference, David Hoffman, Intel’s Chief Privacy Officer, encouraged attendees to promote the “ethical and innovative use of … Continued

Mobile Marketing Targeting Updates

Regardless of whether you’re running a campaign to acquire new users, re-engage existing users, or create brand awareness, the success of your mobile marketing efforts are largely dependant on ensuring your ads reach the right types of users. Taking advantage of the targeting features provided by the tools and services you use can help improve … Continued

5 Best Practices for YouTube Influencer Campaigns

Video is one of the fastest growing marketing vehicles out there. In fact, video advertising is up 41.9% this year—on target to rake in $5.96 billion as reported by eMarketer. Some of the main reasons why advertisers are putting their money in video is because they are able to reach their target market more efficiently, … Continued