[Event recap] Cannes Lions 2015

The Cannes Lions International Festival of Creativity took place in the South of France just last week. Thousands of executives from global advertising, mobile, communications firms and more flocked to the Côte d’Azur to take part, and the TUNE team was among the delegates – officially marking our second year at this long-standing event. Lions … Continued

Postback Spotlight: Interview with Janis Kestenbaum, Partner at Perkins Coie LLP

@JanisKestenbaum #Postback15 This is an exclusive interview with Janis Kestenbaum, Partner at Perkins Coie LLP. Janis is scheduled to be a panelist at #Postback15. Q: What are some of the major mobile-related privacy conversations taking place right now? In Washington, we’re starting to see a lot of attention to measuring cross-device activity. How can marketers … Continued

[Product update] Did You Hear? The New TUNE® Marketing Console is here!

Hopefully you’ve already heard we launched the TUNE® Marketing Console – the new mission control for creating and optimizing your omnichannel mobile marketing strategy. Some of the benefits of the TMC are: Better results through unification of data from advertising attribution and app store analytics (and soon cross promotion) Fast and beautiful reporting to drive … Continued

Postback Spotlight: Interview with Experian’s Director, Digital Marketing – North America

@DANRBISHOP www.danrbishop.com #Postback15 This is an exclusive Q&A with Dan Bishop, Director, Digital Marketing – North America at Experian. Dan is scheduled to be a panelist at #Postback15. Q: What ad types have you seen be particularly effective at delivering a high ROI? Native units (particularly Y! and Facebook) have been the ad units that … Continued

Introducing the TUNE Marketing Console

I think you’re going to love today’s announcement as much as we do :) One of the challenges of new and rapidly evolving industries like mobile is that the tools and technologies to solve problems are often fragmented and separated. For mobile marketers, this means working with many products and services just to gain a … Continued

A Q&A with our #Postback15 Women in Tech partner organizations.

This year at Postback, we are thrilled to launch our Women in Tech initiative. We are inviting partners to support three extremely deserving organizations that are actively promoting educational opportunities for women to discover their passion for technology, develop computer science skills, and eventually become leaders at technology companies. At TUNE, we truly believe that … Continued

Turning attribution into actionable data

Mobile programmatic has rapidly become one of the hottest buzzwords of 2015. Yet mobile programmatic, like online programmatic, depends on the availability of data in order to create audiences, and then to target those audiences. TUNE’s Audience Segmentation tool enables mobile marketers to use the data you’re already collecting to create audience segments for programmatic … Continued

#Postback15 Sessions Designed for HasOffers Clients

Though Postback ‘15 is only a month away, it’s not too late to get your tickets! Postback is the perfect opportunity for networking, learning the latest industry trends and receiving hands-on training. This year, we have designed a track specially for HasOffers clients featuring in-depth training, as well as informational panel discussions. Here are the … Continued