Make Your App Go Viral: Basic Techniques and Helpful Tips

Word of mouth is much more effective than direct advertising. Ask yourself this question: Would you be more inclined to download an app after your friend recommended it or after you saw it on a banner ad? Virality is not a primary factor in an app’s promotion strategy, but it makes user acquisition significantly easier … Continued

How TUNErs around the world celebrate Thanksgiving and the holidays

We at TUNE are headquartered in Seattle, but have offices all around the world. We pride ourselves on our incredible work environment, and it’s the people who make it so. Here’s a little insight into how TUNErs celebrate the holidays, and where they are. Winson Peng, Sales Executive, Seattle Favorite holiday meal: Mrs. Peng’s (Winson’s … Continued

Download your brand’s app? Give me just one reason …

When you look at the world from a 10-years-from-now point of view, some things become really simple. First, all commerce is becoming digital. Second, all things digital are moving to mobile. And third, brands and retailers that want to have a strong, loyal, connected, and dedicated relationship with their customers need to be riding along on … Continued

HasOffers Customer Support FAQ

Starting up a network can be daunting—there are many new terms to learn and with the performance marketing industry changing so quickly, it can be difficult to keep up. Here at TUNE we value our customers and want to help them succeed. With 24/7 email support for all customers, 24/5 chat support, and dedicated account … Continued

The Grace Hopper Experience

Meredith Lampe is one of eight female scholars residing at TUNE House, a yearlong scholarship program for female undergraduate and graduate students pursuing computer science and information technology degrees at the University of Washington. She makes her debut on the TUNE Blog sharing her recent experience attending the Anita Borg Institute‘s 2015 Grace Hopper Celebration … Continued

[Infographic] Mobile marketing: Brazil by the numbers

Brazil is an untapped market for advertisers and app developers, with more and more people buying smartphones each day and looking for interesting apps to download. See why Brazil is up and coming for mobile with our brand new infographic. Marketers—Have you included Brazil in your business strategy? Let us know in the comments section … Continued

ad:tech New York 2015 TUNE recap

Keeping in tone with ad:tech London last month, ad:tech New York had mobile in the forefront. Thousands of brands, agencies, media owners, tech providers, and investors gathered at the Javits Center to network and get insights from leaders in the industry. I was able to steal away from the TUNE booth to attend a couple … Continued

Welcome to your front-row seat on (mobile) history

Ever wonder what it would be like to have a front-row seat on critical events in history? The opening skirmishes of the American Revolution, Churchill’s “we shall fight on the beaches” speech, Canada’s cold-war victory over the USSR in the 1972 ice hockey super series… (OK, I’m Canadian, you insert your own highlights.) For the … Continued