Wyndham decision reminds us to “Start with Security”

The digital ecosystem should pay attention to a recent decision from the US Third Circuit Court of Appeals against Wyndham Worldwide Corporation, that affirms the FTC’s right to regulate data security. The FTC’s authority to regulate data privacy has never been in doubt, given the agency’s broad mandate under section 5 of the FTC Act … Continued

[Product update] Coming Soon: Big Improvements to Retention Reporting for Attribution Analytics

We’ve got some good news! Retention Reporting has been thoroughly revamped to be faster, easier to use, and more flexible. Give it a whirl! Improvements include: Better Performance: Reporting is more stable and faster than ever. More Flexible: Two types of retention are now viewable and retention by event (as defined by you), including purchases … Continued

4 Reasons you should pay attention to India’s e-commerce growth

You’ve seen the news, read the tweets, and heard about companies like Amazon, Flipkart and Snapdeal investing billions of dollars into the Indian e-commerce market. With a population of over 1.2 billion people, it’s no wonder that online sites are clamoring to gain a presence in the country as mobile and Internet adoption are growing … Continued

[Product update] New TUNE Solution Names Coming Soon!

Recently we announced the TUNE® Marketing Console (TMC) — our new platform that unifies paid, organic, and owned marketing channels into a single dashboard. The TMC brings together our previously stand-alone products, MobileAppTracking and MobileDevHQ, into a single console for quick and easy access to your entire mobile marketing world To inaugurate the new TUNE® … Continued

Tapstone delivers 100% ROI for ad clients using HasOffers

Southern California-based Tapstone is a digital media buying and optimization platform, blending proprietary data analysis, automated technology, and human expertise to deliver results-driven campaigns at scale. Leveraging HasOffers since 2014 to keep track of their ad inventory and placement, Tapstone uses the solution as a true media reporting and optimization platform.  Challenges Tapstone purchases over … Continued

Introducing the TUNE Certified Partner Program

Today, we are excited to officially launch the TUNE Certified Partner Program and announce the first 10 certified partners. The TUNE Certified Partner Program was designed to give marketers more visibility into advertising partners that best meet their needs. It stands alone as the first program to formally establish, communicate, and report on best practices … Continued

#Postback15 Privacy panel wrap-up

I had a blast moderating the privacy panel at my first Postback! And it truly was one of the best privacy panels I’ve ever been on – thanks to meaningful and engaging discourse with our experts: Janis Kestenbaum, Andrew Birnbryer and Michael McCullough. Together, this collective brain trust provided thoughtful perspectives that captured the views … Continued