4 Bottom-Line Benefits of Pay Per Call

Right now, there are more than a billion smartphones across the globe. And with the convenience of click to call, businesses are seeing more customer-initiated phone calls come through their mobile marketing efforts. In fact, BIA/Kelsey estimates annual calls to businesses will reach 162 billion by 2019—more than double the volume in 2014. With calls … Continued

When going “app only” is a good strategy

Imagine an e-business that is heavily dependent on transacting users who buy goods via desktop, tablet, and mobile. Such a business would normally maintain all three storefronts, and iterate on them for uniformity in the customer experience. So naturally, when Indian e-tailer Myntra decided to go “app only” and ditch their perfectly working desktop and … Continued

Beyond the Install

I wanted to start off my first blog post with TUNE by saying thank you to all of the people who’ve helped me to grow, learn, and who’ve challenged me over the past 15 years in this wild and crazy industry, whether you call it digital or mobile or even online advertising. Like most folks … Continued

Data & Privacy: Conversations and Trends from Q3 2015

The third quarter is typically one of the quieter ones, encompassing the last two months of summer and then, the invariable return to work and school.  But for privacy, Q3 2015 was actually one of the more active quarters of the year with developments that impacted both the advertising ecosystem in general and privacy in … Continued

5 Reasons Why Berlin is Europe’s Ad Tech Capital

Over the past 10 years, Berlin has developed into Europe’s leading technology cluster, with a strong competency in ad tech and programmatic marketing. It’s said a new startup is founded every 20 minutes in Berlin1, and the city’s tech industry is set to produce a whopping 100,000 new jobs by 20202. Furthermore, Berlin tech companies … Continued