How do your apps measure up? Benchmarks in Engagement

We recently conducted a study examining benchmarks and trends associated with loyalty and engagement among mobile app users. In the first article we discussed Loyalty. In this article we present and discuss engagement. Engagement is an important metric because it’s a reflection of user activity within your apps. As a reminder, for the purposes of … Continued

[#Postback15 recap] Day two mobile marketing panels

Here’s a quick recap of the mobile marketing panels from #Postback15 day two: Session: Mobile Re-engagement Speakers: Matt Collins, Ampush, VP of Marketing David Philippson, Criteo, Managing Director – Mobile Solutions Brian Malkerson, Twitter, App Re-engagement Sales Lead Adam Foroughi, AppLovin, CEO At a glance: Experts weighed in on the trends and challenges of re-engagement … Continued

[#Postback15 recap] Day two partner panel

Here’s a quick recap of the partner panel from #Postback15 day two: Session: Preventing Affiliate Fraud Speakers: Moderator: Josh Todd, HasOffers, Product Manager Matthew Lord, Adperio, Chief Strategy Officer Bill Cox, eCoverage, Senior Marketing Manager David Sendroff, Forensiq, Founder & CEO At a glance: Experts discuss how prevalent affiliate fraud is and how to be … Continued

#Postback15 Day 1 Recap, In Photos

#Postback15 Day 1 was epic to say the least. In marketing, we know that images say so much more than words, so we are going to recap the day with photos! Early Bird Yoga CEO, Peter Hamilton’s Welcome Keynote Educational Sessions & Panels Malcolm Gladwell Keynote Stay TUNE’d for more photos after #Postback15 Day 2! … Continued

[Postback recap] Day one mobile marketing panels

As the intro speaker, TUNE CEO Peter Hamilton took advantage of being in the Seattle opera house and kicked #Postback15 off with an amazing performance of “Apps”: Now here’s a quick recap of the mobile marketing panels from #Postback15 day one: Session: Staying ahead of the curve Speakers: Craig Weinberg, 3Q Digital, VP of Mobile … Continued

[#Postback15 recap] Day one partner panels

Here’s a quick recap of the partner panels from #Postback15 day one: Session: The future of ad networks Speakers: Matthew Lord, Adperio, Chief Strategy Officer Yinon Horowitz, StartApp, Director of Business Development Siddharth Puri, Tyroo, CEO Tim Corden, Crobo, Strategic Director At a glance: Experts from ad networks discuss the future of ad networks—will it … Continued