Mobile Marketing Secrets Revealed

Last week, the HasOffers team was a Bronze sponsor at Affiliate Summit West in Las Vegas. It was a fantastic show, and we appreciate everyone taking the time to speak with us. As always, we enjoy meeting new faces, as well as connecting with dear friends, customers and industry peers. Also, thank you to everyone … Continued

$27 Million and a Whole Lotta Grit

True Grit. The best words I’ve seen on the homepage of a VC ever (iconventures.com). Certainly there is some amount of luck and timing in the game, but companies that make it to one billion and beyond have these things in common: Passion. Perseverance. Grit. They’ve excelled in crisis and delivered to their customers in … Continued

The changing face of preloads

Did you know that the average mobile user views their device more than 100 times per day? Did you also know that many mobile advertisers aren’t taking advantage of this valuable real estate? If you aren’t already considering mobile device preloads as part of your mobile advertising strategy, you should, and here’s why. While not … Continued

4 strategies for effective mobile re-engagement

The mobile ecosystem has experienced something of a re-engagement renaissance over the past year. Mobile marketers have come to understand that building an active user base requires more than just user acquisition. At the same time, several influential organizations have made acquisitions or introduced tools and technologies with a clear re-engagement emphasis. This collective evolution … Continued

Product updates: demystifying cross-device attribution, deferred deeplinking, multi-lingual support

Demystifying Cross-Device Attribution As mobile and the use of multiple devices becomes more common, the ability to measure user behavior across devices has emerged as an essential requirement for marketers. TUNE’s cross-device attribution capabilities enable you to understand the user’s journey across multiple devices — from the first ad exposure to the app install — … Continued

User Insights: The Holy Grail of Mobile Advertising

As part of a fast-paced mobile advertising industry, Leadmill has witnessed first-hand the unprecedented growth of this market. Truthfully, the demand and rapid acceleration has been more than we could have ever imagined. Being on the industry forefront, we’ve been fortunate to call some of the greatest brands and media agencies in the world our … Continued

Earning the ePrivacyseal

Today we are excited to announce that we have earned the ePrivacyseal following a rigorous technical and legal review certifying that our technology platform complies with the strict standards established by German federal data protection law and EU privacy regulations. Who is eprivacy consult? eprivacy consult is an independent, consulting service that assesses digital advertising and … Continued

Demystifying cross-device attribution

What device do you use for reading the news? What about shopping, watching a TV show, or playing a game? For many people, the answers may differ for each of these questions. Sometimes, the answer is whichever device is nearby – I read the news on my phone while I’m on the bus, but I … Continued