Setting Postbacks Should be Siiimple

One of the most important parts of any attribution system is your ability to let partners know how your campaigns are performing. This reconciles your numbers, improves communication for launching and tuning campaigns, and makes troubleshooting so much better. We call the server-to-server communication that takes place between TUNE and your advertising partner or channel … Continued

Top 25 Advertising Partners – Spring 2015 Edition

In February and November 2014 we published lists of TUNE’s Top 25 Advertising Partners. We publish these lists partially to recognize partners that perform at a high level, but more importantly, to provide mobile marketers, app developers, agencies, and others in the industry with insight into which partners can help you accomplish your marketing goals. Part of … Continued

Criteo partners with TUNE for in-app measurement

Last week Criteo announced a new in-app measurement partner program, and we’re honored that TUNE is one of two partners included in the initial program. We have huge respect for both the people and technologies at Criteo, and we are eager to help marketers take advantage of the size, scale, and reach of the Criteo … Continued

$27 Million and a Whole Lotta Grit

True Grit. The best words I’ve seen on the homepage of a VC ever (iconventures.com). Certainly there is some amount of luck and timing in the game, but companies that make it to one billion and beyond have these things in common: Passion. Perseverance. Grit. They’ve excelled in crisis and delivered to their customers in … Continued

Dear TUNE, You did the impossible…

Dear TUNE, You did the impossible this year. I could never imagine one company or group of people evolving so much in one short year, but you did. From 100 employees to a team of 250, from $19 million in revenue in 2013 to over $40m in 2014, from three offices to seven offices around … Continued

Top 25 Advertising Partners – Fall Edition

In February of this year, we published the first edition of the Top 25 Advertising Partners. This list was created partly to recognize MobileAppTracking partners that were performing at a high level, but its primary purpose was to identify partners that can help you accomplish your marketing goals. Part of our mission here at TUNE … Continued

Welcome to the TUNE Partner Portal

I couldn’t be more excited this week to release the TUNE Partner Portal. It has long been our goal to provide robust tools and support to our many MobileAppTracking partners, and it is finally a reality! As our current integrated partners know, we launched an alpha partner interface over a year ago to give our … Continued

Inc. 500! Again!

We’re excited to announce that TUNE was named to the Inc. 500 annual list of fastest-growing private companies in America for the second year in a row! This year we came in at number 88 and feel incredibly fortunate to break the top 100 two years in a row (last year we were number 63) … Continued

The Search for TUNE

This is a moment dreamed of by every CMO. Not only rebranding, but actually changing our company’s name to match the direction we’re heading, and doing it with the foundation we already have of amazing and talented people. Pulling this off is probably one of the most rewarding things I’ll do in marketing, and I … Continued