Acquisition & Engagement

5 essential articles for the app marketing expert

Becky Doles

app marketing articles

If your summer has been anything like ours, it’s gone by in a flash. But there have been some important updates in the world of mobile marketing that you won’t want to miss, even as you’re jetsetting to Postback or enjoying some extra sun. Dive into the most popular mobile marketing articles of June to ensure you’re up to speed.

Mobile Developers: This is the Most Important Slide in Mary Meeker’s Internet Trends 2016

Legendary venture capitalist and securities analyst Mary Meeker brings good news to mobile app developers in her highly anticipated trends report. Read why she thinks you’ll soon be making more money in our recap of her most important slides.

Making the Most of iOS Search Ads Beta

By now you’ve likely heard that Apple is releasing Search Ads for the App Store to deliver improved app discovery. The opt-in beta program is already in motion, with the full release due to come out later this fall. Find out everything you need to know to stay ahead of the curve in this quick read.

Mobile Marketers Get Higher-Quality Users with Playable Ads

There’s a new ad format you may be missing out on that could give you the highest-quality users yet. Playable ads sidestep some of the issues of videos by turning your ads into live, playable demos — and giving you insights into exactly what users are clicking on, interacting with, and sticking around for. See a live preview to evaluate this new ad option for yourself.

Mobile Privacy: Contrasting 150 Million Americans, Europeans, Asians and Africans

We surveyed millions of smartphone owners around the world to find out which ones are the most privacy conscious. Find out which users are most likely to block your ads in this one-minute video.

Press Play: Catch the Top Mobile Marketing Webinars on DVR

We get it; you’ve got a lot on your plate, and it can be challenging to carve out an hour of the day to watch a webinar among all your other responsibilities. But in snackable segments webinars can actually be a perfect way to get a crash course in the latest marketing tactics, without pouring large amounts of time into conferences or intensive training. Here are four essential webinars you can watch as your schedule allows so you can stay at the top of your field, then get back to making killer marketing campaigns.

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Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

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