Acquisition & Engagement

5 mobile app marketing tips: Counting cards in the App Store casino

Becky Doles

I’ve long wondered about the App Store Gold Rush meme, where media, developers, and users alike all equate success in mobile apps to success in a gold rush. There’s certainly some truth to that statement: early entrants into the stores had easier access to the Top Apps rankings, and that led to early success. But, as I’ve written:

Being an early entrant isn

Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

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