Acquisition & Engagement

5 mobile app marketing tips: Counting cards in the App Store casino

Ian Sefferman

I’ve long wondered about the App Store Gold Rush meme, where media, developers, and users alike all equate success in mobile apps to success in a gold rush. There’s certainly some truth to that statement: early entrants into the stores had easier access to the Top Apps rankings, and that led to early success. But, as I’ve written:

Being an early entrant isn

Ian Sefferman

As General Manager of the TUNE Marketing Console, Ian is responsible for building products that simplify app marketers' lives and increase their advertising performance across all channels, including paid, earned, and owned. Ian joined TUNE in 2014 through the acquisition of MobileDevHQ, the industry-leading inbound app marketing solution, where he was co-founder and CEO. MobileDevHQ was a member of the TechStars Seattle class of 2012 and Ian is still involved with TechStars as a mentor and investor. Prior to starting MobileDevHQ, Ian was a Software Engineer with on their Traffic, Personalization and Website Platform teams. A Detroit native and Seattle transplant, Ian studied Computer Science at the University of Chicago.