Today we’re pleased to announce the addition of seven companies to our Certified Partner Program. These companies have met a set of TUNE best practices and standards for the mobile advertising industry. GET IT Mobile, LifeStreet, Manage, myTarget by Mail.ru, Mobupps, StartApp, and Unity Ads join a growing collective of advertising partners that adhere to certification standards spanning technical integration, engagement, and compliance in mobile advertising.
About the TUNE Certified Partner Program
The TUNE Certified Partner Program acknowledges integrated advertising partners that support mobile marketing best practices, including passing cost data to help marketers calculate their return on ad spend immediately.
Last year, we launched the program and announced the first 10 certified partners. Since then, there have been over 100 applicants, increase in best practices adoption, more than fifty percent of applicants have improved their measurement scorecard by at least 20 percent, and a second announcement of certified partners. The third set of TUNE Certified Partners brings the total to 25.
What it means to be a TUNE Certified Partner
These advertising partners worked hard to complete the rigorous certification process by meeting each technical, engagement, and compliance requirements. These are tracked with a measurement scorecard to make it easy for the advertising partner to understand which best practices are they currently supporting or still needs to be met. Plus, it ensures that the advertising partner a deep, solid integration with TUNE, which marketers can rely on.
“We’re proud to be recognized as a TUNE Certified Partner,” said Mike Ng, CEO of Manage. “As a mobile performance DSP, our mission is to help marketers reach customers programmatically across consumer and social media apps. A program like TUNE’s Certified Partner Program helps marketers easily identify and vet trusted partners who can deliver the quality and seamlessness they’re looking for.”
The commitment level of these TUNE Certified Partners is second to none to help marketers with their campaign goals. And TUNE ensures that marketers have a seamless working experience with them. With the help of marketers and certified partners, we’re defining additional standards and best practices together as the program evolves.
Paul Bowen, VP of account management at Unity Ads said that the TUNE Certified Partner Programs is “another example of how we’re upholding trustworthy standards in mobile marketing, and we hope to help even more advertisers gain greater measurability and ROI on their campaigns.”
Dmitry Sergeev, Deputy CEO at Mail.Ru Group said “It is crucial to know the partners you can rely on, especially when you expand your apps to new markets. Thanks to the TUNE Certified Partner Program, marketers around the world can make data-driven decisions in order to get the best advertising experience and meet ROI goals in any country. Providing deep data and transparency, TUNE connects the best companies around the world. As the leading publisher and advertising platform in Russia (with over 140 millions users), we are happy to be the first TUNE Certified Partner in this region. Being recognized not only by volume, but also by quality of traffic and service is an exciting achievement.”
How to apply
If you’re an Integrated advertising partners and interested in being part of the TUNE Certified Partner Program, apply to get certified.
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Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.