The HasOffers team has been looking forward to making an appearance in Europe for some time now. Our international sign ups are booming and some of our best customers are in European countries and South America. We decided that the 2011 a4u Expo hosted in London was the perfect opportunity for HasOffers to exhibit in a market outside of the United States for the first time. The timing was right and we have a lot of momentum moving forward with the launch of Mobile App Tracking, which ended up generating a lot of attention itself throughout the show.
The conference was referred to, by more than one observer, as the “industry show”. The quality of exhibitors and attendees was immediately recognized as top notch, with more full-time professionals as opposed to part time enthusiasts. Nothing against other affiliate industry events, but the abundance of suits, slacks and well mannered British charm set the tone early that people here were ready to get down to business. The show itself was also more intimate than many online marketing conferences, probably a happy medium between the intimacy of a LeadsCon and the focus of an Affiliate Summit for reference.
Affilinet (Germany based affiliate network) had a fantastic booth built to look like an entire Bavarian beer hall complete with authentic German beer, pretzels, and employees in garb right out of the “Sound of Music”. Also notable was 7thingmedia booth with a green screen transforming attendees into the winner of the Tour de France or to explorers in Egypt with every photo.
A4u Expo did a great job filling the panels and speaker slots with interesting content. My favorite talk came from Stephany van Willigenburg (@SvDubs) representing Google Mobile. It was to the point, insightful, and easy to follow. She dropped stat bombs that left mobile geeks like myself begging for more. Did you know there is 125 years worth of Angry Birds game play, every single day? Wrap your head around that one! She as well as many others at the show noted the importance of mobile for the future of Advertising. And I may be a bit biased, but I believe mobile is not just the future, mobile is already here. Another stand out talk came from Dom “Hodgetastic” Hodgeson (@thehodge). Dom is a veteran affiliate and his talk was entitled ‘There Must Be 50 Ways to Leave Your Merchant”. He was very real with his audience covering the many mistakes that networks, agencies and merchants have made when dealing with affiliates including last minute emails blasts about weekend deals and not including affiliate links in communications.
Of course there would be no such thing as all work and no play in affiliate marketing. The official a4u Expo party at Foundation was a good one. Open bar, live music, and familiar beats kept the dance floor moving. It wasn’t uncommon to hear bursts of excitement around promises to do business with each other in the near future. It was great to be a part of it and we are looking forward to the next a4u Expo.
A special thank you to Matthew Wood (@matthewwood) and Stuart Pringle of a4u Expo, BuckSense, OfferVault, KissMyAds, Gelirortaklari, RevenueWire, SmartResponse, the Found Agency, Bid-Right, and Snoopy Agency for making such a memorable trip. We look forward to seeing everyone at AdTech New York 2011 next month and other events in the near future!