We have exciting news to share today straight from Affiliate Summit West: Performance Automation is now available in the TUNE platform, and it’s about to change the way marketers get maximum performance out of their networks.
The new Performance Automation features enable partner networks and advertisers to save time while increasing their bottom line with smart optimization tools that automatically maximize profits and minimize costs. These features are integrated directly into TUNE and are available free of charge to all Enterprise customers.
“Our Performance Automation features deliver on our promise to reduce time spent on repetitive and manual tasks, so your team can focus on the things that matter the most — your best relationships,” said Dan Koch, Chief Technology Officer at TUNE. “With our new automation capabilities, TUNE will automatically spot low-performing, low-value, low-profitability traffic and take action on it, 24/7, so you can spend less time mired in spreadsheets and more time finding relationships that actually grow your business.”
TUNE Performance Automation functionality focuses around four core areas:
- Profit Optimization, which maximizes ROI by ensuring campaigns run only profitable offers.
- Conversion Rate Optimization, which protects against fraud and minimizes traffic costs by optimizing traffic quality.
- Alerts and Actions, which immediately notify and warn/block offers, affiliates, and advertisers according to pre-selected settings.
- Event Logs, which record and provide real-time visibility into every automated action taken.
To automatically optimize campaigns, marketers simply select the desired optimization settings and thresholds, and the TUNE platform does the rest. Performance automation rules run 24/7 to analyze performance statistics and automatically take action to optimize campaigns and notify the appropriate parties.
In addition to this functionality, the development team is already working on enhancements and new capabilities that will take performance automation on the TUNE platform even further.
“TUNE is dedicated to driving the future of performance optimization — for us, that means creating technology that empowers our customers to drive more value with their time,” said Koch. “We’ve been working closely with customers to integrate the core automation and optimization capabilities they need directly into the TUNE platform, while building a technical framework that will allow us to be more agile as we continue to innovate beyond the tools you see in the industry today.”
For more information on performance automation, including use cases and feature details, see “The TUNE Guide to Performance Marketing Automation.” If you have questions or would like to learn more about the TUNE platform and automation features, please email [email protected].
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.