We have exciting news to share today straight from Affiliate Summit West: Performance Automation is now available in the HasOffers platform, and it’s about to change the way marketers get maximum performance out of their networks.
The new Performance Automation features enable affiliate networks and advertisers to save time while increasing their bottom line with smart optimization tools that automatically maximize profits and minimize costs. These features are integrated directly into HasOffers and are available free of charge to all Enterprise customers.
“Our Performance Automation features deliver on our promise to reduce time spent on repetitive and manual tasks, so your team can focus on the things that matter the most — your best relationships,” said Dan Koch, Chief Technology Officer at TUNE. “With our new automation capabilities, HasOffers will automatically spot low-performing, low-value, low-profitability traffic and take action on it, 24/7, so you can spend less time mired in spreadsheets and more time finding relationships that actually grow your business.”
HasOffers Performance Automation functionality focuses around four core areas:
- Profit Optimization, which maximizes ROI by ensuring campaigns run only profitable offers.
- Conversion Rate Optimization, which protects against fraud and minimizes traffic costs by optimizing traffic quality.
- Alerts and Actions, which immediately notify and warn/block offers, affiliates, and advertisers according to pre-selected settings.
- Event Logs, which record and provide real-time visibility into every automated action taken.
To automatically optimize campaigns, marketers simply select the desired optimization settings and thresholds, and the HasOffers platform does the rest. Performance automation rules run 24/7 to analyze performance statistics and automatically take action to optimize campaigns and notify the appropriate parties.
In addition to this functionality, the development team is already working on enhancements and new capabilities that will take performance automation on the HasOffers platform even further.
“TUNE is dedicated to driving the future of performance optimization — for us, that means creating technology that empowers our customers to drive more value with their time,” said Koch. “We’ve been working closely with customers to integrate the core automation and optimization capabilities they need directly into the HasOffers platform, while building a technical framework that will allow us to be more agile as we continue to innovate beyond the tools you see in the industry today.”
For more information on performance automation, including use cases and feature details, see ”The TUNE Guide to Performance Marketing Automation.” If you have questions or would like to learn more about the HasOffers platform and automation features, please email [email protected].
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Brian Marcus, TUNE’s VP of Global of Marketing is an experienced marketing leader, whose career evolved in lock-step with the emergence of eCommerce and digital media. Since 2002, Brian has been shaping the performance marketing community — as a digital marketer, as a platform owner, and as a platform evangelist. Brian launched into eCommerce leading customer acquisition at JC Whitney, a century old cataloger destined to move online. From there, he went on to build two global affiliate marketing programs and platforms, one at Google (GAN) and the other at eBay (ePN). Most recently, Brian was VP of Marketing at Teespring, a Selling and eCommerce platform for designers and creators. Brian is a Chicago native, a Cubs fan, and a music fanatic. He now considers Seattle his home and spends his free time enjoying the Pacific Northwest with his family. He earned his BA from Grinnell College (in Iowa) and his MBA from the University of Chicago (Booth).