Success Stories

Case study: How Cheerz ranks #1 in the app store with Attribution Analytics

Becky Doles

attribution analytics case study

Cheerz is a Parisian app company that brings digital photos to life. Customers submit their pictures to the Cheerz app to transform them from smartphone shots into real-life prints, photo albums, scrapbooks, invitations, magnets, posters, and more. And it’s not just customers who are raving about Cheerz — the 25-person company has been featured by magazines like Glamour, Lifestyle, and more.

But it wasn’t all picture-perfect before Cheerz discovered Attribution Analytics by TUNE. Cheerz had been growing through a mix of organic acquisition and paid advertising on Facebook, but needed a way to determine the volume of installs coming from each channel so they weren’t overspending on paid efforts. Download the case study to discover how the TUNE Marketing Console helped Cheerz:

  • Increase organic installs by 10%
  • Decrease cost per install by 8%
  • Gain 100% visibility on the number of installs required for each app store ranking
  • Climb to #1 in the app store through the right mix of paid and organic acquisition

attribution analytics case study

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Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

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