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Attribution

How to Become a Track Star: Your Guide to Tracking For Performance Marketing Campaigns

Capture Every Conversion, Part 3: JavaScript SDK Tracking for Affiliate Marketing Campaigns

Becky Doles December 21, 2020

Attribution

How to Become a Track Star: Your Guide to Tracking For Performance Marketing Campaigns

Capture Every Conversion, Part 2: Server Postback Tracking for Affiliate Marketing Campaigns

Becky Doles November 11, 2020

Attribution

How to Become a Track Star: Your Guide to Tracking For Performance Marketing Campaigns

Capture Every Conversion, Part 1: Pixel Tracking for Affiliate Marketing Campaigns

Becky Doles October 21, 2020

Attribution

Promo code track influencer campaigns without click

Promo Codes: Tracking Influencer Campaigns Without the Click

Becky Doles March 4, 2020

Attribution

Stack of chocolate cookies representing cookie tracking changes coming to Google Chrome 80.

Reminder: Google Chrome 80 Is Restricting Cookie Tracking in February 2020

Becky Doles December 23, 2019

Attribution

man on mobile phone

Unlock Mobile Measurement to Address Your Partner Marketing FOMO

Becky Doles October 8, 2019

Attribution

With a new course charted, our hero heads to a Mobile Planet where cookies and SDKs live in harmony.

Mobile Planet #3: Better Landings for Partnerships

Becky Doles September 24, 2019

Attribution

ITP 2.2: The Future of Tracking on Browsers

Becky Doles September 18, 2019

Attribution

Scale Across Networks with Easy, Flexible, and Future-proof Tracking

Becky Doles September 5, 2019

Attribution

A marketer celebrates after connecting ads to outcomes.

Postback 2018 Session Preview: Ads to Outcomes

Becky Doles June 26, 2018

Acquisition & Engagement

Install or Reinstall? 42% of Mobile App Installs Are Actually Reinstalls (And In Some Categories, It’s 75%)

John Koetsier May 30, 2018

Attribution

Measuring re-engagement events in mobile apps

Becky Doles October 23, 2017

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