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Advertising

TUNE and AppsFlyer improving ROAS data graphic

How TUNE and AppsFlyer Are Improving ROAS Data for Advertisers

Becky Doles June 2, 2020

Mobile Ecosystem

Our hero unearths a new way to bring together desktop and mobile partnerships for true cross-channel success.

Mobile Planet #4: Unearthing Mobile Partnerships

Becky Doles October 22, 2019

Attribution

With a new course charted, our hero heads to a Mobile Planet where cookies and SDKs live in harmony.

Mobile Planet #3: Better Landings for Partnerships

Becky Doles September 24, 2019

Mobile Ecosystem

Mobile optimization for affiliate marketing

The Importance of Mobile Optimization in Affiliate Marketing

Becky Doles October 8, 2018

Industry

The Future of Performance Marketing: An ITP 2.0 Update and Tracking FAQ

Becky Doles October 4, 2018

Advertising

The Monetizing the Fridge panel at Postback 2018.

Hear What Leaders at 3 Mobile Ad Platforms Predict for the Connected Universe

Becky Doles October 2, 2018

Industry

Redefining the Performance Based Marketing Landscape

Becky Doles September 14, 2018

Industry

ITP 2.0 HasOffers cookie solutions

What Apple’s Intelligent Tracking Prevention 2.0 (ITP) Means for Performance Marketing

Becky Doles August 22, 2018

Industry

An image of the European Union flag design with a lock in the middle, representing GDPR.

Two Weeks Into the GDPR Enforcement Phase, What Now?

Becky Doles June 8, 2018

Mobile Ecosystem

A customer uses his smart watch to order coffee.

New Screens and Experiences Are Changing Customer Relationships

Becky Doles June 5, 2018

Acquisition & Engagement

Install or Reinstall? 42% of Mobile App Installs Are Actually Reinstalls (And In Some Categories, It’s 75%)

John Koetsier May 30, 2018

Mobile Ecosystem

A mobile phone in grass; or, the app ecosystem.

How the App Ecosystem Is Evolving in 2018

Becky Doles February 6, 2018

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