Advertising The Three-Part Facebook Recipe for Sky-High App Retention Rates Becky Doles January 20, 2014
Acquisition & Engagement With GameAnalytics, There’s Life After Acquisition: The Final Judgement of Player Value Becky Doles January 17, 2014
Mobile Ecosystem Creepy or Contextual? How Mobile Retargeting Is Getting Personal Becky Doles January 15, 2014
Attribution Out With the Old, In With the New: Looking Back At Advertising Attribution Changes in 2013 Peter Hamilton January 3, 2014
Attribution The Beginning of Multi-Touch Attribution in Mobile Advertising is Here! Becky Doles January 1, 2014
Mobile Ecosystem Three Things Mobile Game Developers Can Learn From Candy Crush Becky Doles December 27, 2013
Mobile Ecosystem 9 Reasons Free Apps Aren’t Such A Crazy Idea After All Becky Doles December 26, 2013
Mobile Ecosystem The Specifics of Freemium Games – Or Looking For Moby Dick In The Wrong Ocean Becky Doles December 18, 2013
Mobile Ecosystem Beyond User Acquisition: How Twitter Drives User Retention With Deeplinking Becky Doles December 11, 2013