Creating a Mobile Experience Solution

Mobile is evolving and apps must keep up with industry innovations and consumer expectations. The Artisan's platform provides a mobile experience solution.

Ported Post: This entry was originally published in the Artisan Mobile blog. Artisan was rebranded as In-App Marketing after being acquired by TUNE in July of 2015. 

Every useful product begins with a problem that needs solving. In our case, we saw the need for a mobile experience solution for native apps. As much as website management platforms have grown in recent years, strategies for mobile experience management continue to lag, particularly when it comes to mobile apps.

A recent survey by InformationWeek Reports found that 74% of organizations have or will build custom mobile apps, and Facebook CEO Mark Zuckerberg recently highlighted the importance of native apps when he admitted that his company spent too long focused solely on web-based app development. Yet despite recognizing the critical role that mobile apps play, most companies do little to manage, understand, and continually enhance the experience. And there’s a good reason for that. Right now, there are few options for efficiently managing the lifecycle of an app beyond the lengthy process of reading app store feedback, developing new software, and submitting app updates to Apple and Google.

The mobile experience management process needs to change.

We’ve created the Artisan platform to make mobile experience management easy. You can learn more about our first products for creating and optimizing mobile apps and sign up for the public beta here. However, this blog isn’t meant to be a long-running sales pitch for our software. Instead, we want to further discussion on how mobile is evolving, and how mobile apps can and must keep pace with broader industry innovations, and with consumer expectations.

Not a believer yet? Here are a few reasons why mobile apps have to get better:

• Businesses are spending a lot of money: Gartner predicts that mobile application development projects will outnumber PC-based application development projects by a ratio of 4:1 by 2015.
• Consumers are relying on mobile apps more and more: Time spent using mobile apps started exceeding time spent using the mobile web back in 2011.
• Companies that do mobile apps right are reaping the rewards: Citi launched its CitiDirect BE Mobile banking app in August of 2011, and in just over a year, the company reported that the app had surpassed $10 billion in total transaction value.

It’s time to improve the mobile experience. Let’s get started.