Marketers

Creating a Mobile Experience Solution

Becky Doles

Mobile is evolving and apps must keep up with industry innovations and consumer expectations. The Artisan's platform provides a mobile experience solution.

Ported Post: This entry was originally published in the Artisan Mobile blog. Artisan was rebranded as In-App Marketing after being acquired by TUNE in July of 2015. 

Every useful product begins with a problem that needs solving. In our case, we saw the need for a mobile experience solution for native apps. As much as website management platforms have grown in recent years, strategies for mobile experience management continue to lag, particularly when it comes to mobile apps.

A recent survey by InformationWeek Reports found that 74% of organizations have or will build custom mobile apps, and Facebook CEO Mark Zuckerberg recently highlighted the importance of native apps when he admitted that his company spent too long focused solely on web-based app development. Yet despite recognizing the critical role that mobile apps play, most companies do little to manage, understand, and continually enhance the experience. And there’s a good reason for that. Right now, there are few options for efficiently managing the lifecycle of an app beyond the lengthy process of reading app store feedback, developing new software, and submitting app updates to Apple and Google.

The mobile experience management process needs to change.

We’ve created the Artisan platform to make mobile experience management easy. You can learn more about our first products for creating and optimizing mobile apps and sign up for the public beta here. However, this blog isn’t meant to be a long-running sales pitch for our software. Instead, we want to further discussion on how mobile is evolving, and how mobile apps can and must keep pace with broader industry innovations, and with consumer expectations.

Not a believer yet? Here are a few reasons why mobile apps have to get better:

It’s time to improve the mobile experience. Let’s get started.

Author
Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

One response to “Creating a Mobile Experience Solution”

  1. […] Optimize is the first of several products on the Artisan MEM platform.  Products planned for release this fall […]

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