With the amazing growth potential and rapid evolution of mobile technology, it’s definitely an exciting time for mobile marketers! A couple months ago, I filmed a testimonial with mobile marketing expert Brian Fox. He’s the CEO and Founder of AdAction Interactive and has worked in online and performance-based marketing for over 15 years. Brian gave me some insight into why HasOffers makes sense for his mobile media company.
AdAction Interactive helps developers acquire quality users on a cost per install basis and get their app discovered through paid acquisition channels, such as marketing, social media, display and other outlets. Connecting their advertisers with more than 800 active mobile media partners, their reach extends to 180+ countries across the globe. As a company who is all about mobile advertising, they needed an attribution solution that could support their complex needs.
Brian says, “The most exciting thing about HasOffers, for us feature-wise, is the consistent reliability—knowing that the service is always running. It’s smooth. It’s quick. It’s dependable. That’s the biggest value for us.” He also explains, “HasOffers, as a company, is great to work with. Not only is there the dedication, support and technology, but they get our business.”
However, it wasn’t always that way. In AdAction’s early days, they were using a competing attribution system. Brian recalls, “We were using a competitor prior to HasOffers for our affiliate tracking, and we were having issues with the economics of the other platform; the cost per click and cost per install to serve those ads was too high.”
They started looking around at other solutions and found HasOffers to include the feature set they required, as well as favorable pricing options. Brian explains why HasOffers won their business, “Initially, as we reviewed different tracking platforms, we were drawn to HasOffers because of the value and mobile technology. But as we’ve grown in our relationship, we’ve also learned that the features and service they bring to the table are also top notch.”
Being an exclusively mobile company, AdAction needed a platform that truly understood mobile to help propel their business. Brian says, “We were looking for a platform that was moving in a direction that was mobile focused. We landed on HasOffers for that reason.” He continues, “They have the MAT (MobileAppTracking) platform that is fully integrated, as well as the tracking that we need and the economic package that made sense for us to grow our business.
AdAction Interactive is in a unique situation where they leverage both HasOffers and MobileAppTracking for mobile performance marketing. The advantage is that it gives them an inside track on execution of campaigns and reporting. When it comes to using the two solutions together, Brian says, “It’s been a great asset to us.”
Regarding the support AdAction receives from HasOffers, Brian continues to be impressed. He states, “The support with HasOffers is great—very consistent, reliable.” And, he enjoys the flexibility of being able to reach the support team via chat and online support, in addition to the dedicated account management.
Brian relies on HasOffers to be on top of the latest developments in mobile marketing. He says, “In mobile, it’s very much an emerging market. Features come out that are new, not only to us, but also to the market. The HasOffers support team has been great when it comes to targeting by device, operating system and other new features. We use them as a technical arm to our capabilities. It’s like having a full staff of developers helping us with our ad serving.”
Another area of focus for AdAction is fraud. Mitigating fraud is extremely important to them so they can ensure the best results for their customers. Brian explains, “For AdAction Interactive, there is a zero fraud tolerance internally. Our partners from HasOffers actually helped us in preventing fraud. They have transparency tools and different reporting that allow us to look at that.”
Brian affirms, “It was critical that we partner with a stable tech company to save on expenses and expand our business quickly in such an emerging space like mobile apps. And so, insert HasOffers. It’s been a great partnership. HasOffers has been a true partner for our growth.”
We appreciate you sharing your story, Brian! To learn more, view the AdAction Interactive video testimonial.
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.