Are you speaking the right affiliate lingo?
We recently created a survey to find out what vocabulary people in our industry prefer to use. If you’ve been doing affiliate marketing for very long you know that communication can be a huge barrier since people are coming from many different online advertising backgrounds. This infographic breaks down what 200 industry professionals had to say.
As you can see, there was a least a majority for each vocabulary question, but there are certainly still some pretty large discrepancies.
The most conclusive question looks to be what the event generated by a user should be called in affiliate marketing, and I’m happy to see that it’s a “conversion.” Though “action” might be a little shorter and simpler, the word conversion really describes that there is now something different about the user. They have completed something that now signifies that they are some type of customer. Though affiliate marketing does not always focus on paying out for these types of events, I think it’s what sets affiliate marketing apart from any other channel. You can pay affiliates for real sales, real leads, real customers. You’re paying for something that actually makes you cold hard cash, allowing you to scale your budgets in radically new ways.
There is plenty more data where this came from, so you can look forward to some sweet infographics in the future.
What do you think about these poll results? Agree with the vocabulary winners? What would you like to see differently?
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A digital marketer by background, Peter is CEO of TUNE, the enterprise platform for partner marketing. In 2018, he sold TUNE’s mobile measurement product to Branch, unifying measurement and user experience. Today, he leads TUNE’s efforts to bring better management technology and automation to marketing partnerships, across affiliates, influencers, networks, and business development relationships. Follow @peterhamilton