An inside look at summer’s most talked about mobile conference: Postback [video]

You’ve likely heard about Postback, the annual mobile event of the summer, where the industry’s leaders gather in Seattle for two full days of mobile marketing insights, thought-provoking keynote discussions, top tips from the pros, and networking with the best in the field. If you haven’t had a chance to attend for yourself, here’s just a glimpse into the conference:

• The world’s most relevant mobile marketers, representing 21 countries
• Groundbreaking speakers with a combined 10 best-selling books
• Networking that feels more like a party, with grammy-nominated artists and DJs
• Boat tours, lawn parties, yoga sessions, and surprises that top every year before

We created this video so you can see what it’s like behind the scenes of Postback, from planning epic concerts at the foot of the Space Needle, to deciding on the surprise announcements, like this year’s release of Multiverse.

“Postback is an experience. It’s not a place; it’s not a moment in time; it’s an experience,” said co-founder Lee Brown. “It’s about like-minded individuals who love challenges, who have passion, and want to continue to learn. Postback is a reflection of the culture here at TUNE, and our opportunity to let everybody see what we’re about.”

In the video, you’ll hear from the people that make Postback possible, as well as attendees like Erik Radtke, VP of The BLU Market, who breaks it down like this: “Here is what I love about Postback: everybody that I want to talk to is there. You can’t walk across the lobby without bumping into four or five people that you want to do business with.”

Check out this video to find out why Postback is the most-talked about event in mobile marketing. While you’ll see a few cameos from best-selling authors, celebrities, and the most forward-thinking minds in mobile marketing, what you’ll really discover is the true meaning of Postback: that while mobile marketing is dependent on technology, the human connection is what really propels the industry forward.

P.S. While you’re at it, subscribe to our blog so you’ll be the first to hear sneak peeks when we start to unveil Postback again next year.