Relevance is critical to effective marketing; deliver an ad to a non-prospect and you’ve wasted an impression or upset an already engaged user. TUNE’s Audiences, running as a beta feature until now, allows marketers to create tailored segments of their app’s users that can be used for re-targeting, re-marketing, and re-engagement. Once created, segments can be exported to ad partners like Google, Twitter, and AOL to align campaign targeting with a marketer’s advertising goals. With many happy clients proving the value of the Audiences beta, we’re thrilled to make Audiences available to all Attribution Analytics customers. You can find Audiences in the left-hand navigation of Attribution Analytics.
With the Audiences launch, clients get a new and improved user interface but more importantly, segment creation improves granularity. Segment rules are easier to create and layer, “and” and “or” scenarios are possible (“give me users who have purchased in my app before AND haven’t been in my app in the last 15 days”), and segments can include impressions, clicks, post-install events, and demographic data. Furthermore, TUNE continues to be mindful of opt-out and privacy laws while also increasing reliability and scale of the feature. If you’re already an Attribution Analytics user, give Audiences a try now — you can learn more about how Audiences works here. If you’re not an Attribution Analytics customer, you can request a demo.
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.