Greg Stuart is the Global CEO of the Mobile Marketing Association (MMA). This Q&A provides a quick snapshot of the topics you might hear discussed when Greg moderates a panel at #Postback15.
Q: Are there any current trends in mobile that you think have real staying power?
Billions are about to move online, I’ll explain.
Q: How can brands better ensure their mobile campaigns will be successful?
Follow the insights from MMA’s SMoX for increases in mobile campaign performance 4-5x versus today.
Q: What advice do you have for mobile CMOs leading global campaigns that reach diverse audiences?
Make a public announcement of what percent of total campaigns you’ll commit to mobile and hold yourselves accountable to it.
Q: What major challenges do marketers still need to overcome on mobile?
Aspiration without allocation is meaningless.
Q: What are you most looking forward to at #Postback15?
To share MMS’s SMoX.
This year’s Postback event will be held July 23 & 24 in Seattle, WA. Featuring a lead keynote address from Malcolm Gladwell, nine panel sessions with discussion from 30+ industry experts, and training for TUNE products, Postback is a can’t miss event for all serious marketers. The event also includes an outdoor happy hour, private boat cruise around Lake Union, and a concert with a secret artist, giving you plenty of opportunities to connect with other industry professionals. To register or learn more, visit the Postback website.
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Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.