Spotlight On: Global CEO of the MMA

Becky Doles

Greg Stuart is the Global CEO of the Mobile Marketing Association (MMA). This Q&A provides a quick snapshot of the topics you might hear discussed when Greg moderates a panel at

Q: Are there any current trends in mobile that you think have real staying power?

Billions are about to move online, I’ll explain.

Q: How can brands better ensure their mobile campaigns will be successful?

Follow the insights from MMA’s SMoX for increases in mobile campaign performance 4-5x versus today.

Q: What advice do you have for mobile CMOs leading global campaigns that reach diverse audiences?

Make a public announcement of what percent of total campaigns you’ll commit to mobile and hold yourselves accountable to it.

Q: What major challenges do marketers still need to overcome on mobile?

Aspiration without allocation is meaningless.

Q: What are you most looking forward to at #Postback15?

To share MMS’s SMoX.

Register for #Postback15

Postback 2015
This year’s Postback event will be held July 23 & 24 in Seattle, WA. Featuring a lead keynote address from Malcolm Gladwell, nine panel sessions with discussion from 30+ industry experts, and training for TUNE products, Postback is a can’t miss event for all serious marketers. The event also includes an outdoor happy hour, private boat cruise around Lake Union, and a concert with a secret artist, giving you plenty of opportunities to connect with other industry professionals. To register or learn more, visit the Postback website.

Like this article? Sign up for our blog digest emails

Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

Leave a Reply