Out of This World App Store Optimization: How Appromoters Boosted Organic Downloads and You Can Too

Appromoters is a mobile app marketing company that helps app publishers of all sizes boost their apps’ popularity. With a team of 22 talented app marketers from Amsterdam to Los Angeles, Appromoters specializes in building highly engaged app communities for customers such as izi.TRAVEL, Telegraaf Media Group, and Crystal Ad Blocker. They help their clients grow … Continued

Making the Most of the iOS Search Ads Beta

You’ve likely heard by now that Apple is releasing Search Ads for the App Store to deliver improved app discovery (and a new revenue stream). Apple is starting with an opt-in beta program until the full release later this coming fall. Here’s what you need to know to get in the game. How Opt-In Beta … Continued

Dots Marketer Shares Secret to Mobile Gaming Success

Christian Calderon, the former head of marketing for Dots where he now serves as an advisor, says that he’s become a better mobile gaming marketer because of what he’s learned from TUNE mobile marketing experts. Hear Calderon’s take on the value of attribution analytics and how he’s increased app store optimization for Dots, the award-winning … Continued

Hot Topics: Get Our Top 5 Most Popular Downloads

At TUNE, we’re not just passionate about mobile marketing, we’re passionate about sharing our mobile marketing expertise with you, to help you perform at the top of your game. From best practice guidance to industry insights and perspective to groundbreaking mobile marketing research — we share our best with you. You’ve downloaded our reports like … Continued

Introducing our new app store Keyword Volume score

At TUNE, we work to combine as many different and reliable data sources as possible to give marketers the competitive edge they need when working to increase app store visibility and user acquisition. But complex data aggregation isn’t where the rubber meets the road – how we present it and help make it actionable makes … Continued

App Marketing Conversations: Reflecting on 2014 Predictions

Welcome to the newest installment of App Marketing Conversations. In this episode our CEO, Ian Sefferman (@iseff), talks about how his predictions for 2014 played out. He is joined by Ryan Morel (@ryanmorel) of Gamehouse (@ghpartners) and Robi Ganguly (@rganguly) of Apptentive (@apptentive). Transcription Ian: Hello and welcome to another Ad Marketing Conversations. I’m Ian … Continued