The Scoop on Mobile Marketing: Top Articles in February

Becky Doles

Mobile Marketing

February was a pretty kick-ass month for TUNE. We learned how to make pancakes and awesome mobile games with gaming company WG Cells (see our video documenting it here). We saw registrations flood in for Postback, the mobile event of the summer. And we saw your comments, likes and shares for the blog posts that resonated most with you. Read below to see our readers’ top five favorite blog posts from February:

1. You Can Now Measure Google Search for Apps

The good news: you can now search for (and install) apps using Google Search. The great news: Google is making the search results completely measurable. Learn all about how to measure which app installs come from Google Search.

2. Making the Second Move: 3 Steps to Engaging New App Users

For the average mobile app, only 5 percent of users are still using it six months after download. Here are three key steps to engage your users and avoid abandonment.

3. The 7 Deadly Sins of Performance Marketing

After working with hundreds of ad networks, we’ve seen what works… and what really doesn’t. Download our free white paper, “The 7 Deadly Sins of Performance Marketing,” to make sure you aren’t making the most common mistakes among ad networks.

4. Measure Facebook for Fresh User Insights

Mobile marketers consistently tell us that Facebook accounts for a huge chunk of their app installs. So it’s essential to see exactly how many users come from Facebook ad campaigns, their engagement and lifetime value. Read our post to learn how to simplify Facebook attribution for all of your campaigns.

5. Introducing 2016 City Tour Dates for Mobile Marketers

TUNE is coming to a city near you! Spend a day with us learning from mobile marketers at companies like Google, Phunware, Supersonic and Ad Colony, then mingle over happy hour. We’re coming to seven cities, and if you’re fast, you can still claim a seat at one of them. Click the link above to see a preview of this year’s line-up and to register today.

Like what you see? Check out “10 Things You Need to Know About Mobile Marketing in 2016” or download our latest report, “Mobile Ad Blocking 2016: Ad Blocking App Installs Just Spiked 3x (Here’s What Marketers Need to Know).”

Tell us in the comments below — what was your favorite mobile marketing insight in February?

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Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

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