In August, TUNE teamed up with our partners at Publisher Discovery to present a new webinar on expanding partnership programs. Titled “Taking Ownership of Publisher Growth,” the webinar featured Brian Marcus, vice president of global marketing at TUNE, and Chris Tradgett, the co-founder and CMO of Publisher Discovery.
In the webinar, Brian and Chris cover three areas that marketers face with partnerships:
- Biggest barriers to publisher growth
- Building an operating rhythm for publisher growth
- Taking ownership of publisher growth
First, Brian and Chris break down these barriers to help marketers more easily overcome them.
While some barriers, like relying on the same publishers, are obvious, others are not. For example, some marketers may not realize that one of the things holding back their program growth could be the publishers themselves. If you’re spending too much time qualifying sites for affiliate programs, that leaves little time for optimizing your own program. And if you’re devoting too many resources to educating new publishers on monetization models, that’s money down the drain.
In the webinar’s second part, Brian and Chris present strategies for building a cycle of growth. They cover tactics for planning, managing, and optimizing a partner program.
Many of these strategies pull from the TUNE In Framework, which can be found in our Ultimate Guide to Partner Marketing. The framework is an 11-step process that covers the building blocks of every successful partnership program. Head over to our blog series for an introduction.
Finally, Brian and Chris discuss how marketers can take control of their growth with technology from TUNE and Publisher Discovery.
Publisher Discovery helps marketers find new affiliates and diversify their partner portfolios. TUNE provides marketers with all of the tools needed to run partnership and affiliate programs. Put them together, and marketers get an unstoppable combination of partner growth and program management.
But you don’t have to take our word for it. Watch the full webinar recording and see for yourself!
Questions about affiliate programs, partner marketing, or how TUNE and Publisher Discovery can help you succeed? Email us at [email protected].
Author
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.
