Hello, spring: Rounding up the top 8 mobile marketing articles from winter

Finally! For us in the headquarters in Seattle and our offices around the world, fading are the rainy and chilly days, and we see the sunny days ahead. We’ve kept warm during the winter months by drumming up the latest mobile marketing news. Here are reader favorites from January through March.

1. Introducing TUNE’s Mobile Advertising Index

Marketers can no longer randomly advertise on five channels and reach their entire desired audience. With thousands of advertising partners out there, it’s possible to reach a niche audience. But how do you find the perfect partners in a sea of thousands? Voilá! You can do it easily with TUNE’s Mobile Advertising Index. The tool helps you quickly find the best ad partners, so you can optimize on ad spend and your target audience. And it’s free.

2. Acquisition and Engagement Tips from Mobile Gaming Ninjas

The gaming industry seems unstoppable. With nearly $37 billion in revenue in 2016, mobile marketers are searching for how to stand out in the saturated marketplace. We asked the advice of gaming experts to share their insights. Read what the ninjas had to say.

3. 9 tactics to increase app downloads for less

This list within a list shares tips to boosting marketing efforts and the metrics by which to gauge success. Read up on why user reviews matter, how to motivate users to make referrals, how to build community outreach, and more.

4. How the chief revenue officer at Ketchapp optimizes organic app downloads

No marketer would expect blind acceptance of their company or product, which is why we let our customers tell their story. Customers like Christian Calderon, the chief revenue officer at game publishing company Ketchapp, focus on fine-tuning his organic approach. It’s important for him to optimize organic download to keep their games, like 2048, at the top of the charts.

5. Ready for 2017? Here are the mobile marketing trends you’ll see

With one quarter down and three more to go, how’s your 2017 marketing plan looking? Are you winning mobile moments and staying on top of the latest research? Check out what we predicted would happen this year and compare how your mobile marketing plan stacks up.

6. How mobile users make app install decisions on Google Play and the App Store

There are three conversion opportunities app marketers need to win in order to optimize app installs: contextualized browse, active search, and app listing. Our mobile economist shares what they mean and how to master them.

7. MobileBest: 10 experts on ad fraud, web vs app, attribution, and convergence

There are a lot of goodies in this article, from commentary on multi-touch attribution from the head of mobile growth of Match Group and the SVP marketing for The CMO Council, to whether web or app will grow more in 2017. The quotes are short and easy to ready, but packed with a great info.

8. Announcing Postback 2017 – The mobile event of the summer

We’re only into spring, but when summer arrives, that means the biggest mobile marketing party of the summer will be here. We promote Postback because we want to see and connect with the best in the industry — that means you! Never been to Postback? Here are the top 10 reasons to attend this year. (Hint: boats, concerts, and keynotes like Malcolm Gladwell.)

From the latest trends, commentary from experts, and upcoming events, you’re all caught up on the best mobile marketing news from the past three months. Did we miss anything? Let us know what trends you’ve been watching in the comments below