Acquisition & Engagement

App Developer Conversations: How App Developers Should Use Your Ranking To Accelerate Your Business

Ian Sefferman

Managing your app’s ranking in the Top Charts is an important part of a successful app store presence and inbound marketing strategy for apps. During this week’s App Developer Conversations, we’ll talk about how to best use data from intelligence platforms — and, more importantly, how you can manage your ranking to accelerate your business.

Also check out the other segments from this week: 25 App Developers Account for 50% of Revenue – What Should You Do? and The tablet Christmas and what it means for app developers.

Ian Sefferman: Ian is CEO of MobileDevHQ. He loves F1, college sports, Detroit, and his dog, Darwin.

Ian Sefferman

As General Manager of the TUNE Marketing Console, Ian is responsible for building products that simplify app marketers' lives and increase their advertising performance across all channels, including paid, earned, and owned. Ian joined TUNE in 2014 through the acquisition of MobileDevHQ, the industry-leading inbound app marketing solution, where he was co-founder and CEO. MobileDevHQ was a member of the TechStars Seattle class of 2012 and Ian is still involved with TechStars as a mentor and investor. Prior to starting MobileDevHQ, Ian was a Software Engineer with on their Traffic, Personalization and Website Platform teams. A Detroit native and Seattle transplant, Ian studied Computer Science at the University of Chicago.