Acquisition & Engagement

App Developer Conversations: The Best Acquisition Channels in a Non-Incentivized World

Becky Doles

During this week’s App Developer Conversation with Robi Ganguly of Apptentive and Ryan Morel of PlacePlay, we talked about Apple’s reported latest crackdown on incentivized installs, though disputed by TapJoy in their blog. In this segment, we discuss other acquisition channels that app marketers can use to gain downloads profitably in a non-incentivized world.

Also check out the other segments from this week: Crackdown on incentivized installs means acquisition is harder.

Ian Sefferman: Ian is CEO of MobileDevHQ. He loves F1, college sports, Detroit, and his dog, Darwin.

Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

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