Advertising

New Language Around IDFA Delivers Much Needed Clarity to the Mobile Advertising Industry

Becky Doles April 11, 2014

Performance Marketing

The Benefits of Viewing Affiliates as a Branding Channel

Becky Doles April 10, 2014

Marketers

Mobile is the Center of the Consumer Multiplatform Universe

Becky Doles April 8, 2014

Mobile Ecosystem

App Marketing Conversations: Google Play vs iOS [video]

Becky Doles April 8, 2014

Acquisition & Engagement

Inbound App Marketing Series: Part 2

Becky Doles April 7, 2014

Acquisition & Engagement

Inbound App Marketing Series: Part 1

Becky Doles April 3, 2014

Mobile Ecosystem

The Insider: Google Play vs iTunes

Becky Doles March 25, 2014

Mobile Ecosystem

Is Your App Loved? Find Out with Apptentive’s New Love Index

Becky Doles March 25, 2014

Marketers

Is Your Mobile App Helping or Hurting You?

Becky Doles March 18, 2014

Leadership Perspectives

Top 4 Things To Learn From Your App’s Competitors

Becky Doles March 17, 2014

Attribution

Cohort Reporting 2.0 for MobileAppTracking

Becky Doles March 14, 2014

Acquisition & Engagement

5 A/B Testing Considerations for Mobile Apps

Becky Doles March 13, 2014