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Acquisition & Engagement

Engagement Advertising: An Industry Game-Changer?

Becky Doles October 30, 2013

Acquisition & Engagement

5 Ways to Drive Down Mobile App User Acquisition Costs

Becky Doles October 28, 2013

Acquisition & Engagement

Google Tag Manager and TUNE

Debunking 3 Myths About A/B Testing for Mobile Apps

Becky Doles October 25, 2013

Leadership Perspectives

Four Ways Ad Publishers Stumble Over Monetizing Ads

Becky Doles October 24, 2013

Mobile Ecosystem

10 Reasons I’ll Delete Your Mobile App

Becky Doles October 21, 2013

Acquisition & Engagement

Broaden Your Ad Channels to Drive Mobile App Users

Becky Doles October 17, 2013

Acquisition & Engagement

The What, The Why, and The How of ASO (Presented at SMX)

Becky Doles October 11, 2013

Attribution

Mobile App Attribution: A Horse of a Different Color

Becky Doles October 9, 2013

Mobile Ecosystem

Key Technology & Marketing Forces Impacting Mobile App Downloads

Becky Doles October 8, 2013

Performance Marketing

Can Nielsen’s Twitter TV Ratings Help Advertisers Improve Performance?

Becky Doles October 7, 2013

Mobile Marketing

What Marketers Need to Know About Advertising on Instagram

Becky Doles October 3, 2013

Leadership Perspectives

How to Transition From Facebook to Mobile as a Gaming Platform

Becky Doles October 2, 2013

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