Industry

Connect Partner Spotlight: Penske Media

Tie Davidson

TUNE Connect Partner Spotlight - Penske Media

For the month of November, we are proud to feature an incredible powerhouse media partner, Penske Media. With a publisher roster boasting of titles such as Rolling Stone, Billboard, The Hollywood Reporter, and SheKnows just to name a few, it’s an absolute pleasure to share them with customer and industry peers!

Q: Can you give us a high-level overview of Penske Media? 

A: Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience. Since 2004, PMC has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Dirt, Gold Derby and SPY.com, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Life is Beautiful.

Q: What are the top ways you promote brands? 

A: PMC features brands through commerce content such as gift guides, in-depth product reviews, SEO-focused roundups, etc. In addition to the content, we’ll leverage newsletters and social promotion to further amplify our content. We’ll also promote commerce articles on our brand homepages in an effort to capture a larger audience.

Q: What is the total reach of your audience?

A: Our total reach is 136 million unique visitors per month and 292 million followers across digital platforms.

Q: Which verticals perform the best with Penske Media? 

A: Pretty much everything, including: streaming; men’s and women’s fashion – clothes, footwear, and luxury; consumer electronics; grooming; home, parenting, and baby; tech; and gifts.

Q: Can you tell us about a successful campaign you’ve run in the last six months? 

A: We’ve run a very successful Amazon Prime Video campaign this year, covering exclusive Prime Video releases along with the exclusive Thursday Night Football games resulting in significant Prime Video and Prime Video Channel conversions. Much of our content has appeared in top news results during the release of these timely franchises.

Q: What’s something unique about Penske Media?  

A: Penske Media has such a diversified brand set that touches entertainment (Variety, The Hollywood Reporter, Billboard, Rolling Stone, Indiewire), women’s lifestyle brands (WWD, SheKnows, STYLECASTER), tech brands (SPY.com, BGR), and more. We create content that touches such a vast array of users hitting various demographics.

Q: Any industry trends or insights to share with brands?  

A: We have seen a strong interest from advertisers who want to engage in sponsored affiliate campaigns where brands are spending money to unlock paid promotions in commerce content that drive conversion versus spending their budget on traditional advertising. We expect interest in performance marketing campaigns to continue to grow especially in light of uncertain macroeconomic conditions.


If you’re a TUNE customer and would like to work with Penske Media, visit Connect in your platform and request an introduction, or email [email protected] for more information. You can also request a demo here.

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Author
Tie Davidson

Tie Davidson is a 16-year veteran in the Affiliate Marketing space, and is the new Partnerships Manager for TUNE, Inc. Before joining TUNE, Tie worked for several widely recognized affiliate networks and mobile platforms where he specialized in building scalable long-term partnerships . Tie currently resides in Brooklyn, NY and spends his spare time as a local food influencer and blogger.